Delivering Ads to a Silverlight Media Player Application

Delivering Ads to a Silverlight Media Player Application

Agenda

What is In-Stream Advertising Panache Demo

In-Stream Ad Unit Formats

In-Stream Ad Unit Formats

In-Stream Ad Unit Formats

In-Stream Ad Unit Formats

In-Stream Ad Unit Formats

In-Stream Ad Unit Formats

In-Stream Ad Unit Formats

Compatibility: Silverlight vs Flash YES NO

Why Video Advertising? $50 Marketers love video! Average CPM $43 Video commands higher CPMs $25 $12 $0 Video Ad CPM Display Ad CPM Source: Bain/IAB Benchmarking Study 2008

Ad Revenue How Do You Scale? 0 15 30 Viewing Time Pre-Roll does not scale with increased consumption

Ad Revenue The ROI of Instream Advertising 0 15 Viewing Time 2 X more ad revenue per clip 30

Set the Stage for HD Video Revenues will be driven by content that demands HD quality U. S. Internet Video Revenues by Content Type ($M) $8, 000 Long Form Video Content $7, 000 Music Videos and Movie Trailers $6, 000 $5, 000 UGC $4, 000 News $3, 000 Sports $2, 000 Other $1, 000 $0 2008 2009 2010 2011 2012 U. S. Internet Video 2008 -2010 Forecast and Analysis: Revenue Boom or Bust? Or Something In Between? (IDC #214948, Nov 2008)

Applications

Panache: Overview he Ad-Insertion Platform for Major Media and Entertainment Companies

Panache: Creation he Ad-Insertion Platform for Major Media and Entertainment Companies

Panache: Results he Ad-Insertion Platform for Major Media and Entertainment Companies

Component Solutions Media Player: Ad Connector: Ad Player: Ad Server(s): Microsoft / Sequencing Engine: Ad / Player communication:

Components: Open. Video. Player

Components: VAST

Components: MAST

Components: Ad Servers

Components: VPAID

In-Stream Ad Workflow AD Server (Atlas) Media Content CDN (Akamai) AD Content CDN (Various) AD Connector (Atlas/VAST) Sequencing Module (MAST) AD Player / Rich Content HTML Page Silverlight Player (OVP) User

Developing a Solution

Player creation demo Delivering Ads to a Silverlight Media Player Application

Future Developments

Solutions in Action http: //nymag. com/rogan http: //openvideoplayer. sf. net/mix

Panache: Resources he Ad-Insertion Platform for Major Media and Entertainment Companies SL@Panache. Tech. com

Resources http: //www. silverlight. net http: //openvideoplayer. sf. net http: //advertising. microsoft. com http: //www. iab. net http: //www. panachetech. com/showcase/iabadunits. php http: //www. akamai. com http: //www. eyewonder. com

Questions & Answers…

Go Build It! http: //openvideoplayer. sf. net/mix Please fill out evaluations

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