Decision Making Directing team Content What is decision
- Slides: 17
Decision Making Directing team
Content Ø What is decision making? Ø Steps to rational decision making Ø Limitation Ø Using groups to improve decision making Ø Decisionometer
What is decision making?
What did I do to come up with my recommendation in Nike case?
Steps to rational decision making 1. Define problem ? Problem: A gap between a desired state and an existing state ? To solve problem: – Know there is one before you can start solving – Be motivated to solve – You must have the skills to fix the problem
I lost my phone, how can I have to buy a I have a girlfriend without mobile new aone !!!phone?
2. Identify Decision Criteria ? Decision criteria: – Standards to guide judgements and decisions – The more criteria a solution meets, the better a solution will be
3. Weigh the Criteria: ? Which criteria are more important? • Absolute comparisons – A process in which each decision criterion is compared to a standard or ranked on its own merits • Relative comparisons – Each criterion is compared directly with every other criterion
Absolute comparison Criteria 0 1 Price X Brand X Camera 3. 5 mm jack Unimportant 1 Somewhat important 2 Very important 2 X Design Water Proof 0 X X X
Relative comparisons Price Brand Camera Design Waterpro of 3, 5 mm jack Price 0 +1 +1 -1 +1 Brand 0 +1 +1 -1 +1 Camera -1 -1 0 Design -1 -1 0 Waterpro of +1 +1 +1 3, 5 mm jack -1 -1 0 0 -1 Total weight -2 -2 3 3 -5 3
4. Generate Alternative Courses of Action Identify action that could solve problems As much as possible
4. Generate Alternative Courses of Action Apple? OPPO? Samsung? Tablet? No phone at all?
5. Evaluate Each Alternatives Compute the Optimal Decision
Limits to rational decision making I’m not round
Using Group to improve decision making Pitfalls - Limited solution and restricted discussions - Time - Strong willed member GROUP THINK Solutions - Structured conflict • C type: Devil’s Advocacy, Dialectical Inquiry • A type - Nominal Group Technique - Delphi Technique - Electronic Brainstorming
Decisionometer - Decisionometer is a tool for tracking the level and quality of conversations and decision making 0 1 2 3 4 5 6 Chatting Observing a situation Applying concepts Setting Goals Stating Alternatives and Consequences Choosing Planning action - To identify where a group is in the decision making process, to help a group make decisions effectively, not to get lost in process
Summary - Steps to decision making • Define problem • Identify decision criteria • Weigh the criteria • Generate alternative course of action • Evaluate each alternative • Compute the Optimal Decision - Decisionometer
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