December Impaired Driving Prevention Month December is one

December: Impaired Driving Prevention Month December is one of the busiest times of the year on the road with the most dangerous conditions. National Impaired Driving Prevention Month is a time to spread awareness of the dangers of distracted driving. Importance Each day, almost 30 people in the United States die in motor vehicle crashes that involve an alcohol-impaired driver. This amounts to one death every 51 minutes. The annual cost of alcohol-related crashes totals more than $59 billion. In 2010, over 1. 4 million drivers were arrested for driving under the influence of alcohol or narcotics. Drugs other than alcohol (e. g. , marijuana and cocaine) are involved in about 18% of motor vehicle driver deaths.

Among drivers with BAC levels of 0. 08% or higher involved in fatal crashes in 2013, one out of every 3 were between 21 and 24 years of age (33%). Among motorcyclists killed in fatal crashes in 2013, 27% had BACs of 0. 08% or greater. Research tells us that teens have the reaction time of a 70 year-old when distracted while driving. Crash risk is four times higher when a driver uses a cell phone, whether or not it’s hands-free, according to recent research. *Information found at www. cdc. gov & www. teendrivingsource. org Oprah initiated a No Phone Zone campaign in 2010 to promote safe driving and save lives.

Your Support Matters Teaming up with Incite to create a campaign will help educate the public about the importance of safe driving. By connecting your brand with the movement to spread awareness in [CITY NAME], you can inspire change and demonstrate your commitment to improving the safety of our communities.

Jim Butler Auto Group promotes the importance of safe driving by reaching teens in high school. With their Teen Safe Driving Pledge they start the conversation with teens and parents about the dangers of distracted driving. An incentive to spread awareness Jim Butler Auto Group will donate 10, 000 to the high school in the St. Louis area with the most pledge signatures. “We think it's critically important for teenagers and their parents to have ongoing discussions about safe driving, and our Teen Driving Pledge is a useful tool to help parents set high standards for driving practices. We believe tools like this can ultimately save lives. “ - Brad Sowers, Jim Butler Auto Group GM