December 15 th 2011 ICT Forum December 15

December 15 th , 2011 ICT Forum December 15 th, 2011 Big Data – Are You Ready? Frank Zervos Technology Director SEE Oracle Hellas

Big Data Buzz “Why big data is a big deal” Info. World – 9/1/11 “Keeping Afloat in a Sea of 'Big Data” ITBusiness. Edge – 9/6/11 “The challenge– and opportunity– of big data” Mc. Kinsey Quarterly— 5/11 “Getting a Handle on Big Data with Hadoop” Businessweek-9/7/11 “Ten reasons why Big Data will change the travel industry” Tnooz -8/15/11 “The promise of Big Data” Intelligent Utility-8/28/11

Big Data Use Cases Today’s Challenge New Data What’s Possible Healthcare Expensive office visits Remote patient monitoring Preventive care, reduced hospitalization Manufacturing In-person support Product sensors Automated diagnosis, support Location-Based Services Based on home zip code Real time location data Geo-advertising, traffic, local search Public Sector Standardized services Citizen surveys Tailored services, cost reductions Retail One size fits all marketing Social media Sentiment analysis segmentation

What Makes it Big Data? SOCIAL BLOG SMART METER VOLUME VELOCITY VARIETY 101100101001 0010011010101110010100100101 VALUE

So What is Big Data? Big Data refers to datasets that grow so large that it is difficult to capture, store, manage, share, analyze and visualize with the typical database software tools. How much is Big? It is not a single number but a set of parameters

Where Do We See Big Data? SOCIAL Datawarehouses OLTP Social Networks Everywhere Scientific Devices

Diverse Data Sets Video and Images Big Data: Decisions based on all your data Documents Social Data Machine-Generated Data Information Architectures Today: Decisions based on database data Transactions

Why Is Big Data Important? US HEALTH CARE Increase industry value per year by $300 B MANUFACTURING GLOBAL PERSONAL LOCATION DATA EUROPE PUBLIC SECTOR ADMIN US RETAIL Increase industry value per year by Increase net margin by $100 B € 250 B 60+% Decrease dev. , Increase service assembly costs by provider revenue by – 50% Source: * Mc. Kinsey Global Institute: Big Data – The next frontier for innovation, competition and productivity (May 2011)

Big Data Is About… Tapping into diverse data sets Finding and monetizing unknown relationships Data driven business decisions

Big Data in Action DECIDE ANALYZE ACQUIRE ORGANIZE Make Better Decisions Using Big Data

Big Data in Action DECIDE ACQUIRE Acquire all available data ANALYZE ORGANIZE

Big Data in Action DECIDE ACQUIRE Organize and distill big data using massive parallelism ANALYZE ORGANIZE

Big Data in Action DECIDE ACQUIRE Analyze all your data, at once ANALYZE ORGANIZE

Big Data in Action DECIDE ACQUIRE Decide based on real-time big data ANALYZE ORGANIZE

Big Data in Public Sector • Answer formerly unanswerable questions • Formulate new questions and become much more agile • Make evidence based decisions • Democratize your data • Visualize invisible knowledge • Big data is here – now • Data breaches • Intrusion of privacy • Unfair use of Data

What’s in Big Data for Public Sector • Operational efficiency and productivity • Fraud detection and prevention • Close tax gaps • Value for money for citizens • Prevent crime waves • Customize actions based on population segments • Public utilities to reduce consumption • Produce safety from farm to fork

Big Data Public Sector Barriers Lack of Data-driven mind-set. Information attainability. Shortage of expertise. Lack of Technology solutions. Political resistance. Legal issues (liability, intellectual property rights etc).

Oracle Integrated Solution Stack for Big Data (Map. Reduce) Oracle No. SQL Database Oracle Loader for Hadoop Enterprise Applications Oracle Data Integrator ACQUIRE ORGANIZE Data Warehouse In-Database Analytics Hadoop HDFS ANALYZE Analytic Applications DECIDE

Oracle Engineered Integrated Solution Systems. Stack ACQUIRE ORGANIZE ANALYZE DECIDE

Maximizing the Value of Enterprise Big Data • Hardware and software for Big Data • Integrates all enterprise data • Fastest time-to-market • Eco Efficiency • Unmatched performance and best cost/performance