Debbie Mc Grath CEO HR com Marketing Breakfast

Debbie Mc. Grath CEO HR. com Marketing Breakfast Andrew Halley Unica Thanks for Deploy for hosting CEO Breakfast Series HR. com

Total Human Capital Management • Follow the CEO Breakfast Series. 2

Recent Funding • CEO Breakfast Series. Funding • Job Boards : Jobster 26 M +, Indeed 18 M, Jobbing (70 M), The Ladders, Mkt 10 25 M; • Talent Acquistion : Silkroads, People. Filter (10), Trovix ( 15+) • Successfactors 45 M • Human Capital Consulting : Capital H 25 M • Compensation Payscale 10 M • Background Checking Verified Person 10 M+ • Intrepid Learning $11. 7 Million • Ilinc 2 M • Sapient 1 M 3

Acquisitions and Divestitures CEO Breakfast Series. • Talx (Pan and Income tax credit firms and Employment Verification ++ • Oracle ( Peoplesoft, JD Edwards, Seibel) • Previsor/ Qwiz (Epredix, Brainbench, PDSI). • Nice (Performix Technologies) • ADP ( Employease) • Capital H ( People. Matters) • NIIT Element. K • Horizon (WBT) • Vcampus ( Prosoft) • Convergys (Digital. Think) • Novations ( Private Investors) 4

Acquisitions and Divestitures • Kenexa ( Webhire, Scottworks, Knowledge Workers, Gantz Wiley +++) • Silkroads (Openhire, Human Assets Technology, +++ ) • Sumtotal (Docent, Click 2 Learn, DKW, Pathlore) • Authoria (Hire. com, Aim +++) • Kronos (Clarity. Matters, Unicru, Smart Time+++) • SABA (Centra+++) • Infor (SSA Global , Geac) • Vurv (Recruitmax) Inscope, CCH Knowledge Point, Compensation +++) • First America (Skillcheck, Trustar, Recruiternet, 26 mergers in 2 years +++) CEO Breakfast Series. 5

Divestitures CEO Breakfast Series. • Monster Divesting traditional Advertising Business • Monster sells Executive Search (Hudson Highland) • Yahoo Closing ATS Division (Resumix) • Vurv (CCH Knowledge. Point) • Career. Builder – www. mcclatchy. com 6

Market is Hot … ? ? ? CEO Breakfast Series. 7

SEO ---- Free Advertising CEO Breakfast Series. 8

Tip 1 – SEO is complex One thing alone does not work Link to as many other sites as possible and get others to link to you RSS Feeds – full or partial Blogs – More frequent and short Dynamic Content – Mock up site in search as static CEO Breakfast Series. 9

CEO Breakfast Series. 10

Successful Marketing Components • Events – Face to Face / On Line / Seminars • • • Web. Site Print Advertisements Online Communities Directories On. Line Advertising • Newsletters, SEO, Banners/ Buttons/ Emails/Directories • Trade Shows • Research – Polls, Surveys • • Presentations at Events Awards Press / Analyst Coverage CRM / Data CEO Breakfast Series. 11

Tip 1 – SEO is complex One thing alone does not work Link to as many other sites as possible and get others to link to you RSS Feeds – full or partial Blogs – More frequent and short Dynamic Content – Mock up site in search as static Determine Keywords – Not 100 of them 5 -10 very important ones. Social Networking tools Digg and Del. ico. us CEO Breakfast Series. 12

Open Source www. zimbra. com CEO Breakfast Series. 13

Open Source www. zimbra. com CEO Breakfast Series. 14

CEO Breakfast Series. 15

Concept • Community Builds the code base • Typically uses free software ( Unix , Php, mysql, Apache, tomcat, etc…) • Revenue from – – – CEO Breakfast Series. Installation Support Manuals Hosting Customization Access to community 16

Optmize for business results Canada is 1/10 the size of US market Canadian Firms are slow to adopt (3 -4 years behind US) Labor Demands and compliance drive adoption Canadian / US firms – Cdn arm tends to operate independently The real opportunity is US based CEO Breakfast Series. 17

Contact Information Debbie Mc. Grath CEO HR. com 905 727 1340 x 104 dmcgrath@hr. com CEO Breakfast Series. 18