DCWeb Women org Redesign Problem Statement DCWeb Women

DCWeb. Women. org Redesign

Problem Statement DCWeb. Women. org The organization does not use the website as an extension of their brand. As a result, the organization misses the opportunity to promote its value to women (and men) of the millennium generation (ages 18 to 35).

Research: Millennium Generation DCWeb. Women. org

Research: Survey Results DCWeb. Women. org Target Market 1. 2. 3. 4. IT-Tech Professional, mostly women. Employee Recruiters President/CEOs/Entrepreneurs Outside visitors scouting for work in the D. C. region

Research: Survey Results DCWeb. Women. org Networking Preferences 1. Face-to-Face meetings 2. Social Media 3. Website Most participate at least 1 x per month

Research: Survey Results DCWeb. Women. org Site Feature Demands 1. 2. 3. 4. 5. Jobs section Member Profiles Blog/Original Content Portfolio board Forums/Chats/Social

Research: Site Analytics DCWeb. Women. org Visitors • Average visitor visits 2+ pages • Most users are interested in events • People are talking about DCWeb. Women, but most cannot find the information they need through search

Research: Site Analytics DCWeb. Women. org Top Referrers 1. 2. 3. 4. 5. Twitter DCWeb. Women List. Serv Facebook Linked. In Eventbright (events widget)

Research: Site Analytics DCWeb. Women. org Location 1. 2. 3. 4. 5. Washington, D. C. region Baltimore New York City San Francisco Philadelphia

Research: Recognition DCWeb. Women. org 61% of survey respondents prefer the organization to be recognized by the industry, or by industry leaders

Research: Click-through Task Analysis DCWeb. Women. org Out of 16 survey members, most could find the registration button and register. However, face-to-face interviews indicate that the registration process is confusing, and users do not know if they are joining an organization or the website. There is little understanding as to what the organization actually offers.

Research: Click-through Task Analysis DCWeb. Women. org Users can generally find and register for Events; however, face-to-face and remote testing indicate that the Events page could be easier to follow and offer more information.

Research: Click-through Task Analysis DCWeb. Women. org The “Jobs” section of the site is just an e-mail address. Members want a robust job board including the ability to apply and post jobs, as well as network with other members.

Research: 5 Second Test DCWeb. Women. org Out of 18 random survey respondents – one respondent mentioned DC Web Women as the organization’s name.

Personas: IT/Tech Professional DCWeb. Women. org

Personas: Recruiter/HR DCWeb. Women. org

Personas: CEO/Entrepreneur DCWeb. Women. org

Goals & Tasks DCWeb. Women. org Users Need to Register Task: Locate the “Registration link” Task: Read Rules& Regulations Task: Complete Registration form Task: Submit Form Task: Receive confirmation/approval notification Users Need to View/Apply Jobs Task: Visit the “Jobs” page or landing page Task: Browse Jobs by posting date Task: Login as member Task: Choose Job Task: Submit application or connect to post creator Task: Submit Resume/Documents Task: Receive Confirmation/Notification Users Need to Browse Events Task: Visit “Events” or landing page Task: Browse Events by month Task: Choose event Task: Register for Event Task: Submit Registration Task: Receive Confirmation Users Need to Post Jobs Task: Visit the “Jobs” section Task: Login as member Task: Open “create a new job. ” Task: Create a job Task: Post it live Task: Receive confirmation

Features: Kano Analysis DCWeb. Women. org Very Satisfied Improved Registration Improved Events Jobs (apply & view) section Original Content/Blog Events Workshops Can “get away” with average capabilities, but still a requirement Requires the best execution to reach the highest user satisfaction Tutorials/Learning Member Profile/Portfolio Good Execution Poor Execution Forums/Chats/Social E-Newsletters Social/Lists Benefits Jobs Very Dissatisfied Present on Site Suggested Feature

Card Sort Results DCWeb. Women. org

User Flow (Combined Target Market) DCWeb. Women. org Action Decision Begin/End

Wireframes: Landing Page DCWeb. Women. org Top Referrers 1. 2. 3. 4. 5. Twitter DCWeb. Women List. Serv Facebook Linked. In Eventbright (events widget )

Current Landing Page DCWeb. Women. org 1 2 Page Concerns #1 Registration is hidden/small #2 Jobs section cannot be found 4 3 #3 Not easy to register for Events right from the front page #4 No one really understands the benefits of membership

Wireframe: Landing Page DCWeb. Women. org Site Enhancements 1 2 4 #2 Join Now and Sign-In are more visible #3 Join Today added to the site as a strong call to action to join. 3 6 5 7 8 #1 Upgraded social icons to the top. Users want more social media. 9 #4 Banner is smaller. People often do not watch banners. This should showcase events, photos etc. #5 Organization’s mission statement added to the banner. #6 Why Should You Join? Added to the page to invite people to learn more about the organization. #7 Events snapshot on the front page contain “Register” buttons. #8 News/Blogs/Jobs front page section to highlight these features #9 Members want to stay connected, a Twitter feed was added to promote the organization’s movements in the industry.

Wireframe: Landing Page w/Navigation DCWeb. Women. org 1 #1 IA Reflects the Card Sort survey

User Flow: Events DCWeb. Women. org Action Decision Begin/End

Current Events Page DCWeb. Women. org 1 Page Concerns #1 Calendar is clunky #2 Link to registration is in the title, but this is not visibly clear 2 #3 Prior events reside in another page #3 Page is not inviting, no information about prior events, instructor information, or photos of past events. #5 No invitation to Join the organization 3

Wireframe: Events DCWeb. Women. org Site Enhancements #1 Added sharing/printing capabilites 3 1 2 4 6 #2 Most current event is promoted to the top #3 added Join Today and Why Join calls to action #3 Added photos and Videos of past events #5 Events “Read More” and instructor pop up, instead of going to another page. 5 #6 Contests and Past Events section, no need for calendar. #7 Added testimonials section so visitors know who comes to events. 7

Wireframe: Event Registration DCWeb. Women. org Page Overview Organization uses Eventbright, which is sufficient to host events and handle the financial side. Organization should continue to promote “Why Should You Join? ” call to action.

Wireframe: Blog DCWeb. Women. org Page Overview Users want to original content such as blogs, tutorials etc.

User flow: Jobs DCWeb. Women. org DCWW HOME VIEW JOBS? LOGIN VIEW JOBS POST JOBS? APPLY END LOGIN COMPLETE FORM SUBMIT END Action Decision Begin/End

Wireframe: Jobs (Non-Member) DCWeb. Women. org Page Overview #1 Page is shareable 1 #2 Search per Job + Location #3 Job Listings contain company logo, city, title, days posted 2 #4 Can see multiple pages 3 #5 Page continues to ask you to Join the organization 4

Wireframe: Jobs (Log-in Required) DCWeb. Women. org Page Overview Membership is required to apply to jobs or post new jobs.