David A Williams DaveDavid Williams biz Discover Design
David A. Williams ~ Dave@David. Williams. biz
Discover Design The 4 D Method of SEO Debrief Discover Deploy Design Deploy Debrief David A. Williams ~ Dave@David. Williams. biz
Discover: Perform the necessary Keyword and Market Research for your website. Step 1 We look carefully at current search trends and discover the best keywords, long-tail keywords, and market trends for you target market. How many times have you typed a search phrase into your favorite search engine and clicked through the results only to be disappointed by landing on pages that have little or no relevance to your needs? It happens every day to millions of people looking for information, goods and services on the web. By partnering with you to better understand both your offerings and your customers we can use effective copy writing to create quality web content that will satisfy your prospective customers and increase your search engine ranking & traffic. David A. Williams ~ Dave@David. Williams. biz
Discover Design: Search Engine Friendly pages based on acceptable Organic Search Engine Optimization techniques. Step 2 Design Let's face it. . . there a large number of designers out there offering 'cool' looking websites with flashy animations with one or two catchy phrases per page. That is great for some, but how will people find your web site? Because if it can't be found by your targeted market - all of your efforts and money have been wasted. We begin by copy writing search engine friendly and relevant copy for your visitors (searchers). Then, using accepted practices we design & develop search engine friendly web pages for your web site that will comply with today's search engine standards. We design each and every page understanding accepted techniques for the search engines and Playing by the Rules. Copy writing is the art of writing relevant and effective copy for your web pages that is customer focused. By customer focused we mean that before we work to please the search engines - we must first please the searcher - your prospective customer - and it should be the cornerstone of your internet marketing efforts. By using ACCEPTED "White Hat" SEO techniques - we can increase targeted traffic to your website and increase your search engine traffic and ranking on the Search Engine Results Pages (SERPs). David A. Williams ~ Dave@David. Williams. biz
Discover Deploy: Your Newly Optimized Website. Step 3 Design Deploy Once we have completed the steps necessary for Organic Search Engine Optimization we will deploy your optimized website and continue partnering with you to promote your website on the internet using best practice internet marketing strategies. We will even furnish you with a report of FREE Proactive Internet Marketing Steps that you can take to increase your internet marketing Return On Investment (ROI). Once the Search Engines have successfully re-indexed (crawled) your Optimized Web Pages they will be found more easily by the search engines and be more appealing & informative to your prospective customers. Be cautious of SEO firms offering things like 'guaranteed top ranking with Google and Yahoo' and practices intending to trick the search engines. These practices are called black hat tactics and they will cost you: 1 st 2 nd - your money - your reputation and placement on the web. David Williams employs only White Hat and acceptable organic search engine optimization practices. David A. Williams ~ Dave@David. Williams. biz
Discover Debrief: Review empirical data to determine the effectiveness of our Organic Search Engine Optimization campaign and adjust the campaign based on current search trends. Step 4 Design Once your site has been properly optimized we will work together to Analyze and Review Web Stats (Key Web Metrics) and adjust the campaign as necessary. The analysis of these key web metrics involves reviewing the statistics collected about your website and forming a ongoing strategy for internet marketing based upon the analysis of the data collected compared with current search trends. Together, we will review: Deploy Debrief Web Site Traffic (measuring both first time visitors & returning visitors) Page Loads (number of pages viewed) Popular Pages (to determine the effectiveness of each page) Keyword Analysis (keywords that visitors used to find your website) Search Engine Analysis (which search engines were used to find your site) Referring Links (the sites that refer/link to your website) Geographic Region (the general location of your visitors) And more. . . to profile your market seeking to gain a competitive advantage as part of our ongoing Web metric Analysis. This is an often overlooked or underutilized tool in your internet marketing strategy. Yet, because of the dynamic nature of websites and the markets for these websites, web metric analysis is an integral part of the your future internet marketing strategies. David A. Williams ~ Dave@David. Williams. biz
Discover Design The cliché "If you build it. . . they will come" is just that ~ a cliché. People Change Markets Change Search Trends and Keywords Change Only through ongoing adjustments to your internet marketing campaign through web metric analysis and keyword research will you realize the greatest possible return on investment from your organic search engine optimization campaign. Deploy The days of flashy 'splash' pages and annoying popup ads are quickly coming to an end. Today, businesses and usability experts alike understand that the best way to attract a customer and generate repeat visits is to create a site that is; relevant to their searches engaging to the eye and the intellect easy to navigate current and up to date Debrief We Play by the Rules in all of our SEO and Marketing efforts and we will continue to perform maintenance and updates for your website with that same diligence to ethical practices. David A. Williams ~ Dave@David. Williams. biz
David Williams – Dave@David. Williams. biz – (607) 587 -9275 David A. Williams. Search ~ Professional Web Development ~ Organic Engine Optimization Dave@David. Williams. biz
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