Data Mining Concepts and Techniques Chapter 3 December

Data Mining: Concepts and Techniques — Chapter 3 — December 31, 2021 Data Mining: Concepts and Techniques 1

Chapter 3: Data Warehousing and OLAP Technology: An Overview n What is a data warehouse? n A multi-dimensional data model n Data warehouse architecture n Data warehouse implementation n From data warehousing to data mining December 31, 2021 Data Mining: Concepts and Techniques 2

What is Data Warehouse? n Defined in many different ways, but not rigorously. n A decision support database that is maintained separately from the organization’s operational database n Support information processing by providing a solid platform of consolidated, historical data for analysis. n “A data warehouse is a subject-oriented, integrated, time-variant, and nonvolatile collection of data in support of management’s decision-making process. ”—W. H. Inmon n Data warehousing: n The process of constructing and using data warehouses December 31, 2021 Data Mining: Concepts and Techniques 3

Data Warehouse—Subject-Oriented n Organized around major subjects, such as customer, product, sales n Focusing on the modeling and analysis of data for decision makers, not on daily operations or transaction processing n Provide a simple and concise view around particular subject issues by excluding data that are not useful in the decision support process December 31, 2021 Data Mining: Concepts and Techniques 4

Data Warehouse—Integrated n n Constructed by integrating multiple, heterogeneous data sources n relational databases, flat files, on-line transaction records Data cleaning and data integration techniques are applied. n Ensure consistency in naming conventions, encoding structures, attribute measures, etc. among different data sources n n E. g. , Hotel price: currency, tax, breakfast covered, etc. When data is moved to the warehouse, it is converted. December 31, 2021 Data Mining: Concepts and Techniques 5

Data Warehouse—Time Variant n The time horizon for the data warehouse is significantly longer than that of operational systems n n n Operational database: current value data Data warehouse data: provide information from a historical perspective (e. g. , past 5 -10 years) Every key structure in the data warehouse n n Contains an element of time, explicitly or implicitly But the key of operational data may or may not contain “time element” December 31, 2021 Data Mining: Concepts and Techniques 6

Data Warehouse—Nonvolatile n A physically separate store of data transformed from the operational environment n Operational update of data does not occur in the data warehouse environment n Does not require transaction processing, recovery, and concurrency control mechanisms n Requires only two operations in data accessing: n December 31, 2021 initial loading of data and access of data Data Mining: Concepts and Techniques 7

Data Warehouse vs. Heterogeneous DBMS n Traditional heterogeneous DB integration: A query driven approach n Build wrappers/mediators on top of heterogeneous databases n When a query is posed to a client site, a meta-dictionary is used to translate the query into queries appropriate for individual heterogeneous sites involved, and the results are integrated into a global answer set n n Complex information filtering, compete for resources Data warehouse: update-driven, high performance n Information from heterogeneous sources is integrated in advance and stored in warehouses for direct query and analysis December 31, 2021 Data Mining: Concepts and Techniques 8

Data Warehouse vs. Operational DBMS n OLTP (on-line transaction processing) n n Major task of traditional relational DBMS Day-to-day operations: purchasing, inventory, banking, manufacturing, payroll, registration, accounting, etc. OLAP (on-line analytical processing) n Major task of data warehouse system n Data analysis and decision making Distinct features (OLTP vs. OLAP): n User and system orientation: customer vs. market n Data contents: current, detailed vs. historical, consolidated n Database design: ER + application vs. star + subject n View: current, local vs. evolutionary, integrated n Access patterns: update vs. read-only but complex queries December 31, 2021 Data Mining: Concepts and Techniques 9

OLTP vs. OLAP December 31, 2021 Data Mining: Concepts and Techniques 10

Why Separate Data Warehouse? n High performance for both systems n n n Warehouse—tuned for OLAP: complex OLAP queries, multidimensional view, consolidation Different functions and different data: n n DBMS— tuned for OLTP: access methods, indexing, concurrency control, recovery missing data: Decision support requires historical data which operational DBs do not typically maintain data consolidation: DS requires consolidation (aggregation, summarization) of data from heterogeneous sources data quality: different sources typically use inconsistent data representations, codes and formats which have to be reconciled Note: There are more and more systems which perform OLAP analysis directly on relational databases December 31, 2021 Data Mining: Concepts and Techniques 11

Chapter 3: Data Warehousing and OLAP Technology: An Overview n What is a data warehouse? n A multi-dimensional data model n Data warehouse architecture n Data warehouse implementation n From data warehousing to data mining December 31, 2021 Data Mining: Concepts and Techniques 12

From Tables and Spreadsheets to Data Cubes n A data warehouse is based on a multidimensional data model which views data in the form of a data cube n A data cube, such as sales, allows data to be modeled and viewed in multiple dimensions n Dimension tables, such as item (item_name, brand, type), or time(day, week, month, quarter, year) n Fact table contains measures (such as dollars_sold) and keys to each of the related dimension tables n In data warehousing literature, an n-D base cube is called a base cuboid. The top most 0 -D cuboid, which holds the highest-level of summarization, is called the apex cuboid. The lattice of cuboids forms a data cube. December 31, 2021 Data Mining: Concepts and Techniques 13

Cube: A Lattice of Cuboids all time 0 -D(apex) cuboid item time, location time, item location item, location time, supplier location, supplier item, supplier time, location, supplier time, item, location time, item, supplier 1 -D cuboids 2 -D cuboids 3 -D cuboids item, location, supplier 4 -D(base) cuboid time, item, location, supplier December 31, 2021 Data Mining: Concepts and Techniques 14

Conceptual Modeling of Data Warehouses n Modeling data warehouses: dimensions & measures n Star schema: A fact table in the middle connected to a set of dimension tables n Snowflake schema: A refinement of star schema where some dimensional hierarchy is normalized into a set of smaller dimension tables, forming a shape similar to snowflake n Fact constellations: Multiple fact tables share dimension tables, viewed as a collection of stars, therefore called galaxy schema or fact constellation December 31, 2021 Data Mining: Concepts and Techniques 15

Example of Star Schema time item time_key day_of_the_week month quarter year Sales Fact Table time_key item_key branch_key branch_name branch_type location_key units_sold dollars_sold avg_sales item_key item_name brand type supplier_type location_key street city state_or_province country Measures December 31, 2021 Data Mining: Concepts and Techniques 16

Example of Snowflake Schema time_key day_of_the_week month quarter year item Sales Fact Table time_key item_key branch location_key branch_name branch_type units_sold dollars_sold avg_sales Measures December 31, 2021 Data Mining: Concepts and Techniques item_key item_name brand type supplier_key supplier_type location_key street city_key city state_or_province country 17

Example of Fact Constellation time_key day_of_the_week month quarter year item Sales Fact Table time_key item_key item_name brand type supplier_type location_key branch_name branch_type units_sold dollars_sold avg_sales item_key shipper_key location to_location_key street city province_or_state country dollars_cost Measures December 31, 2021 time_key from_location branch_key branch Shipping Fact Table Data Mining: Concepts and Techniques units_shipped shipper_key shipper_name location_key shipper_type 18

Cube Definition Syntax (BNF) in DMQL n n n Cube Definition (Fact Table) define cube <cube_name> [<dimension_list>]: <measure_list> Dimension Definition (Dimension Table) define dimension <dimension_name> as (<attribute_or_subdimension_list>) Special Case (Shared Dimension Tables) n First time as “cube definition” n define dimension <dimension_name> as <dimension_name_first_time> in cube <cube_name_first_time> December 31, 2021 Data Mining: Concepts and Techniques 19

Defining Star Schema in DMQL define cube sales_star [time, item, branch, location]: dollars_sold = sum(sales_in_dollars), avg_sales = avg(sales_in_dollars), units_sold = count(*) define dimension time as (time_key, day_of_week, month, quarter, year) define dimension item as (item_key, item_name, brand, type, supplier_type) define dimension branch as (branch_key, branch_name, branch_type) define dimension location as (location_key, street, city, province_or_state, country) December 31, 2021 Data Mining: Concepts and Techniques 20

Defining Snowflake Schema in DMQL define cube sales_snowflake [time, item, branch, location]: dollars_sold = sum(sales_in_dollars), avg_sales = avg(sales_in_dollars), units_sold = count(*) define dimension time as (time_key, day_of_week, month, quarter, year) define dimension item as (item_key, item_name, brand, type, supplier(supplier_key, supplier_type)) define dimension branch as (branch_key, branch_name, branch_type) define dimension location as (location_key, street, city(city_key, province_or_state, country)) December 31, 2021 Data Mining: Concepts and Techniques 21

Defining Fact Constellation in DMQL define cube sales [time, item, branch, location]: dollars_sold = sum(sales_in_dollars), avg_sales = avg(sales_in_dollars), units_sold = count(*) define dimension time as (time_key, day_of_week, month, quarter, year) define dimension item as (item_key, item_name, brand, type, supplier_type) define dimension branch as (branch_key, branch_name, branch_type) define dimension location as (location_key, street, city, province_or_state, country) define cube shipping [time, item, shipper, from_location, to_location]: dollar_cost = sum(cost_in_dollars), unit_shipped = count(*) define dimension time as time in cube sales define dimension item as item in cube sales define dimension shipper as (shipper_key, shipper_name, location as location in cube sales, shipper_type) define dimension from_location as location in cube sales define dimension to_location as location in cube sales December 31, 2021 Data Mining: Concepts and Techniques 22

Measures of Data Cube: Three Categories n Distributive: if the result derived by applying the function to n aggregate values is the same as that derived by applying the function on all the data without partitioning n n E. g. , count(), sum(), min(), max() Algebraic: if it can be computed by an algebraic function with M arguments (where M is a bounded integer), each of which is obtained by applying a distributive aggregate function n E. g. , avg(), standard_deviation() n n Holistic: if there is no constant bound on the storage size needed to describe a subaggregate. Data Mining: Concepts E. g. , median(), mode(), rank()and Techniques December 31, 2021 n 23

A Concept Hierarchy: Dimension (location) all Europe region country city office December 31, 2021 Germany Frankfurt . . Spain North_America Canada Vancouver. . . L. Chan . . . Mexico Toronto . . . M. Wind Data Mining: Concepts and Techniques 24

View of Warehouses and Hierarchies Specification of hierarchies n Schema hierarchy day < {month < quarter; week} < year n Set_grouping hierarchy {1. . 10} < inexpensive December 31, 2021 Data Mining: Concepts and Techniques 25

Multidimensional Data Sales volume as a function of product, month, and region Dimensions: Product, Location, Time Hierarchical summarization paths gi on n Re Industry Region Year Product Category Country Quarter Product City Office Month Week Day Month December 31, 2021 Data Mining: Concepts and Techniques 26

2 Qtr 3 Qtr 4 Qtr sum od TV PC VCR sum 1 Qtr Date Total annual sales of TV in U. S. A. Pr U. S. A Canada Mexico Country uc t A Sample Data Cube sum December 31, 2021 Data Mining: Concepts and Techniques 27

Cuboids Corresponding to the Cube all 0 -D(apex) cuboid product, date country product, country 1 -D cuboids date, country 2 -D cuboids product, date, country December 31, 2021 Data Mining: Concepts and Techniques 3 -D(base) cuboid 28

Browsing a Data Cube n n n December 31, 2021 Visualization OLAP capabilities Interactive manipulation Data Mining: Concepts and Techniques 29

Typical OLAP Operations n Roll up (drill-up): summarize data n by climbing up hierarchy or by dimension reduction n Drill down (roll down): reverse of roll-up n from higher level summary to lower level summary or detailed data, or introducing new dimensions Slice and dice: project and select n Pivot (rotate): n n n reorient the cube, visualization, 3 D to series of 2 D planes Other operations n n drill across: involving (across) more than one fact table drill through: through the bottom level of the cube to its back-end relational tables (using SQL) December 31, 2021 Data Mining: Concepts and Techniques 30

Fig. 3. 10 Typical OLAP Operations December 31, 2021 Data Mining: Concepts and Techniques 31

A Star-Net Query Model Customer Orders Shipping Method Customer CONTRACTS AIR-EXPRESS ORDER TRUCK Time PRODUCT LINE ANNUALY QTRLY DAILY CITY Product PRODUCT ITEM PRODUCT GROUP SALES PERSON COUNTRY DISTRICT REGION Location December 31, 2021 Each circle is called a footprint DIVISION Promotion Data Mining: Concepts and Techniques Organization 32

Chapter 3: Data Warehousing and OLAP Technology: An Overview n What is a data warehouse? n A multi-dimensional data model n Data warehouse architecture n Data warehouse implementation n From data warehousing to data mining December 31, 2021 Data Mining: Concepts and Techniques 33

Design of Data Warehouse: A Business Analysis Framework n Four views regarding the design of a data warehouse n Top-down view n n Data source view n n exposes the information being captured, stored, and managed by operational systems Data warehouse view n n allows selection of the relevant information necessary for the data warehouse consists of fact tables and dimension tables Business query view n December 31, 2021 sees the perspectives of data in the warehouse from the view of end-user Data Mining: Concepts and Techniques 34

Data Warehouse Design Process n n Top-down, bottom-up approaches or a combination of both n Top-down: Starts with overall design and planning (mature) n Bottom-up: Starts with experiments and prototypes (rapid) From software engineering point of view n n n Waterfall: structured and systematic analysis at each step before proceeding to the next Spiral: rapid generation of increasingly functional systems, short turn around time, quick turn around Typical data warehouse design process n Choose a business process to model, e. g. , orders, invoices, etc. n Choose the grain (atomic level of data) of the business process n Choose the dimensions that will apply to each fact table record n Choose the measure that will populate each fact table record December 31, 2021 Data Mining: Concepts and Techniques 35

Data Warehouse: A Multi-Tiered Architecture Other sources Operational DBs Metadata Extract Transform Load Refresh Monitor & Integrator Data Warehouse OLAP Server Serve Analysis Query Reports Data mining Data Marts Data Sources December 31, 2021 Data Storage OLAP Engine Front-End Tools Data Mining: Concepts and Techniques 36

Data Warehouse Back-End Tools and Utilities n n n Data extraction n get data from multiple, heterogeneous, and external sources Data cleaning n detect errors in the data and rectify them when possible Data transformation n convert data from legacy or host format to warehouse format Load n sort, summarize, consolidate, compute views, check integrity, and build indicies and partitions Refresh n propagate the updates from the data sources to the warehouse December 31, 2021 Data Mining: Concepts and Techniques 37

Metadata Repository n Meta data is the data defining warehouse objects. It stores: n Description of the structure of the data warehouse n n schema, view, dimensions, hierarchies, derived data defn, data mart locations and contents Operational meta-data n data lineage (history of migrated data and transformation path), currency of data (active, archived, or purged), monitoring information (warehouse usage statistics, error reports, audit trails) n The algorithms used for summarization n The mapping from operational environment to the data warehouse n n Data related to system performance n warehouse schema, view and derived data definitions Business data n business terms and definitions, ownership of data, charging policies December 31, 2021 Data Mining: Concepts and Techniques 38

Three Data Warehouse Models n n Enterprise warehouse n collects all of the information about subjects spanning the entire organization Data Mart n a subset of corporate-wide data that is of value to a specific groups of users. Its scope is confined to specific, selected groups, such as marketing data mart n n Independent vs. dependent (directly from warehouse) data mart Virtual warehouse n A set of views over operational databases n Only some of the possible summary views may be materialized December 31, 2021 Data Mining: Concepts and Techniques 39

Data Warehouse Development: A Recommended Approach Multi-Tier Data Warehouse Distributed Data Marts Data Mart Model refinement Enterprise Data Warehouse Model refinement Define a high-level corporate data model December 31, 2021 Data Mining: Concepts and Techniques 40

OLAP Server Architectures n Relational OLAP (ROLAP) n n n Include optimization of DBMS backend, implementation of aggregation navigation logic, and additional tools and services Greater scalability Multidimensional OLAP (MOLAP) n Sparse array-based multidimensional storage engine n Fast indexing to pre-computed summarized data Hybrid OLAP (HOLAP) (e. g. , Microsoft SQLServer) n n Use relational or extended-relational DBMS to store and manage warehouse data and OLAP middle ware Flexibility, e. g. , low level: relational, high-level: array Specialized SQL servers (e. g. , Redbricks) n Specialized support for SQL queries over star/snowflake schemas December 31, 2021 Data Mining: Concepts and Techniques 41

Chapter 3: Data Warehousing and OLAP Technology: An Overview n What is a data warehouse? n A multi-dimensional data model n Data warehouse architecture n Data warehouse implementation n From data warehousing to data mining December 31, 2021 Data Mining: Concepts and Techniques 42

Efficient Data Cube Computation n Data cube can be viewed as a lattice of cuboids n The bottom-most cuboid is the base cuboid n The top-most cuboid (apex) contains only one cell n n How many cuboids in an n-dimensional cube with L levels? Materialization of data cube n n Materialize every (cuboid) (full materialization), none (no materialization), or some (partial materialization) Selection of which cuboids to materialize n December 31, 2021 Based on size, sharing, access frequency, etc. Data Mining: Concepts and Techniques 43

Cube Operation n Cube definition and computation in DMQL define cube sales[item, city, year]: sum(sales_in_dollars) compute cube sales n Transform it into a SQL-like language (with a new operator cube by, introduced by Gray et al. ’ 96) () SELECT item, city, year, SUM (amount) (city) FROM SALES n CUBE BY item, city, year Need compute the following Group-Bys (city, item) (city, year) (date, product, customer), (date, product), (date, customer), (product, customer), (city, item, year) (date), (product), (customer) () December 31, 2021 Data Mining: Concepts and Techniques (year) (item, year) 44

Indexing OLAP Data: Bitmap Index n n n Index on a particular column Each value in the column has a bit vector: bit-op is fast The length of the bit vector: # of records in the base table The i-th bit is set if the i-th row of the base table has the value for the indexed column not suitable for high cardinality domains Base table December 31, 2021 Index on Region Data Mining: Concepts and Techniques Index on Type 45

Indexing OLAP Data: Join Indices n n Join index: JI(R-id, S-id) where R (R-id, …) S (S-id, …) Traditional indices map the values to a list of record ids n It materializes relational join in JI file and speeds up relational join In data warehouses, join index relates the values of the dimensions of a star schema to rows in the fact table. n E. g. fact table: Sales and two dimensions city and product n A join index on city maintains for each distinct city a list of R-IDs of the tuples recording the Sales in the city n Join indices can span multiple dimensions December 31, 2021 Data Mining: Concepts and Techniques 46

Chapter 3: Data Warehousing and OLAP Technology: An Overview n What is a data warehouse? n A multi-dimensional data model n Data warehouse architecture n Data warehouse implementation n From data warehousing to data mining December 31, 2021 Data Mining: Concepts and Techniques 47

Data Warehouse Usage n Three kinds of data warehouse applications n Information processing n n n supports querying, basic statistical analysis, and reporting using crosstabs, tables, charts and graphs Analytical processing n multidimensional analysis of data warehouse data n supports basic OLAP operations, slice-dice, drilling, pivoting Data mining n n December 31, 2021 knowledge discovery from hidden patterns supports associations, constructing analytical models, performing classification and prediction, and presenting the mining results using visualization tools Data Mining: Concepts and Techniques 48

From On-Line Analytical Processing (OLAP) to On Line Analytical Mining (OLAM) n Why online analytical mining? n High quality of data in data warehouses n DW contains integrated, consistent, cleaned data n Available information processing structure surrounding data warehouses n ODBC, OLEDB, Web accessing, service facilities, reporting and OLAP tools n OLAP-based exploratory data analysis n Mining with drilling, dicing, pivoting, etc. n On-line selection of data mining functions n Integration and swapping of multiple mining functions, algorithms, and tasks December 31, 2021 Data Mining: Concepts and Techniques 49

An OLAM System Architecture Mining query Mining result Layer 4 User Interface User GUI API OLAM Engine OLAP Engine Layer 3 OLAP/OLAM Data Cube API Layer 2 MDDB Meta Data Filtering&Integration Database API Filtering Layer 1 Databases December 31, 2021 Data cleaning Data integration Warehouse Data Mining: Concepts and Techniques Data Repository 50

Chapter 3: Data Warehousing and OLAP Technology: An Overview n What is a data warehouse? n A multi-dimensional data model n Data warehouse architecture n Data warehouse implementation n From data warehousing to data mining n Summary December 31, 2021 Data Mining: Concepts and Techniques 51

Summary: Data Warehouse and OLAP Technology n Why data warehousing? n A multi-dimensional model of a data warehouse n Star schema, snowflake schema, fact constellations n A data cube consists of dimensions & measures n OLAP operations: drilling, rolling, slicing, dicing and pivoting n Data warehouse architecture n OLAP servers: ROLAP, MOLAP, HOLAP n Efficient computation of data cubes n n Partial vs. full vs. no materialization n Indexing OALP data: Bitmap index and join index n OLAP query processing From OLAP to OLAM (on-line analytical mining) December 31, 2021 Data Mining: Concepts and Techniques 52

References (I) n n n n n S. Agarwal, R. Agrawal, P. M. Deshpande, A. Gupta, J. F. Naughton, R. Ramakrishnan, and S. Sarawagi. On the computation of multidimensional aggregates. VLDB’ 96 D. Agrawal, A. E. Abbadi, A. Singh, and T. Yurek. Efficient view maintenance in data warehouses. SIGMOD’ 97 R. Agrawal, A. Gupta, and S. Sarawagi. Modeling multidimensional databases. ICDE’ 97 S. Chaudhuri and U. Dayal. An overview of data warehousing and OLAP technology. ACM SIGMOD Record, 26: 65 -74, 1997 E. F. Codd, S. B. Codd, and C. T. Salley. Beyond decision support. Computer World, 27, July 1993. J. Gray, et al. Data cube: A relational aggregation operator generalizing group-by, cross -tab and sub-totals. Data Mining and Knowledge Discovery, 1: 29 -54, 1997. A. Gupta and I. S. Mumick. Materialized Views: Techniques, Implementations, and Applications. MIT Press, 1999. J. Han. Towards on-line analytical mining in large databases. ACM SIGMOD Record, 27: 97 -107, 1998. V. Harinarayan, A. Rajaraman, and J. D. Ullman. Implementing data cubes efficiently. SIGMOD’ 96 December 31, 2021 Data Mining: Concepts and Techniques 53

References (II) n n n n n C. Imhoff, N. Galemmo, and J. G. Geiger. Mastering Data Warehouse Design: Relational and Dimensional Techniques. John Wiley, 2003 W. H. Inmon. Building the Data Warehouse. John Wiley, 1996 R. Kimball and M. Ross. The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling. 2 ed. John Wiley, 2002 P. O'Neil and D. Quass. Improved query performance with variant indexes. SIGMOD'97 Microsoft. OLEDB for OLAP programmer's reference version 1. 0. In http: //www. microsoft. com/data/oledb/olap, 1998 A. Shoshani. OLAP and statistical databases: Similarities and differences. PODS’ 00. S. Sarawagi and M. Stonebraker. Efficient organization of large multidimensional arrays. ICDE'94 OLAP council. MDAPI specification version 2. 0. In http: //www. olapcouncil. org/research/apily. htm, 1998 E. Thomsen. OLAP Solutions: Building Multidimensional Information Systems. John Wiley, 1997 n P. Valduriez. Join indices. ACM Trans. Database Systems, 12: 218 -246, 1987. n J. Widom. Research problems in data warehousing. CIKM’ 95. December 31, 2021 Data Mining: Concepts and Techniques 54

December 31, 2021 Data Mining: Concepts and Techniques 55