Data Collection Sampling Interviewing and Observing 2014 GSS

Data Collection Sampling, Interviewing, and Observing

2014 GSS Sampling Methods Share of US Population National Frame GSS Largest CSAs 56% 38 32 DSF portions (8 or more tracts) 30% 60 30 Tracts where listing is needed Counties/CBSAs with less than 8 urban tracts 5% 28 14 126 76 Description 9% 100% Category 1 2 A 2 B/3 Total Expected Type of Address Listing First Stage selections GSS First-Stage Sample Segments Selection GSS Sample Segments City Style Address - 864 - 216 Rural - 32 - 8 City Style Address 60 480 30 120 Rural 28 140 14 56 1, 516 400

Categories (based on amount of population covered, geographic location) Address types (city style or rural) Housing Units (number needed is a proportion based on % population) One individual per housing unit Sub-sampling of nonrespondents during first phase (additional attempt) - In 2014, of 2532 non-respondents, 65% were sampled again and 1653 were retained - Ultimately 2538 cases were obtained 3

Qualitative Sampling • Purposive: you choose specific respondents with intention • Theoretical: you choose specific respondents for a reason • Ex: Snowball sampling 4

Ethnographic Data Collection • “Sampling” in choosing the site • Possible to sample on-site as well • Jottings • Field notes • Memos 5

Interview Data Collection • • Recordings Jottings “Field” notes Memos • Note: the data you collect results directly from the questions you ask 6

Sample RQs: How would you collect data? RQ 1: Are students in marching band more or less likely to binge drink than their non-marching peers? RQ 2: Why do college-aged men and women hook up? 7