DAKTRONICS REACHING AN ORGANIZATIONS BUYING CENTER Daktronics Brochure

DAKTRONICS: REACHING AN ORGANIZATION’S BUYING CENTER

Daktronics Brochure (Cover & Sports)

BUYING A COLLEGE FOOTBALL SCOREBOARD HANDOUT: (1) WHO IS IN THE “BUYING CENTER” AND (2) WHAT INITIAL INFORMATION DO THEY SEEK IN A DAKTRONICS BROCHURE? Individuals in the “Buying Center” Information in Daktronics Brochure in Initial “Screening” Value for Buying Criteria

BUYING A COLLEGE FOOTBALL SCOREBOARD HANDOUT: (1) WHO IS IN THE “BUYING CENTER” AND (2) WHAT INITIAL INFORMATION DO THEY SEEK IN A DAKTRONICS BROCHURE? Information in Daktronics Brochure in Initial “Screening” Value for Buying Criteria Individual in the “Buying Center” Athletic department representatives College President College vice-president of finance College alumni relations/development director College director of buildings and grounds College director of purchasing Potential sponsor Past Experience in College Scoreboards Attractiveness Ease of Installation/ Operation Technical Support/ Service Price

BUYING A COLLEGE FOOTBALL SCOREBOARD HANDOUT: (1) WHO IS IN THE “BUYING CENTER” AND (2) WHAT INITIAL INFORMATION DO THEY SEEK IN A DAKTRONICS BROCHURE? Information in Daktronics Brochure in Initial “Screening” Value for Buying Criteria Individual in the “Buying Center”

BUYING A COLLEGE FOOTBALL SCOREBOARD HANDOUT: (1) WHO IS IN THE “BUYING CENTER” AND (2) WHAT INITIAL INFORMATION DO THEY SEEK IN A DAKTRONICS BROCHURE? Information in Daktronics Brochure in Initial “Screening” Value for Buying Criteria Individual in the “Buying Center” Athletic department representatives College President College vice-president of finance College alumni relations/development director College director of buildings and grounds College director of purchasing Potential sponsor Past Experience in College Scoreboards Attractiveness Ease of Installation/ Operation Technical Support/ Service Price