Daily Circulation Sunday Circulation Traffic History unique visitors

Daily Circulation

Sunday Circulation

Traffic History – unique visitors Arkansas. Online average monthly visitors (in thousands) 800 700 600 Subscription model built 500 400 Unique Visitors 300 200 100 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 0

Traffic History - pageviews Arkansas. Online average monthly pageviews (in millions) 8 7 6 Subscription model built 5 4 Pageviews 3 2 1 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 0

Competitive Media Parent Company Monthly pageviews Monthly Unique Visitors Arkansas Democrat-Gazette 3, 645, 000 306, 409 KTHV - Gannett 2, 575, 000 350, 320 KATV - Allbritton 2, 001, 000 206, 336 Arkansas. Matters. com KARK - Nexstar 948, 000 38, 167 Arkansas. Times. com Arkansas Times 842, 000 146, 053 Fox 16. com KLRT – Newport 115, 000 31, 717 Arkansas Business N/A 31, 561 Website Arkansas. Online. com Todays. THV. com KATV. com Arkansas. Business. com Source: com. Score, Jan 2012

Competitive Media Website Parent Company Average Uniques/mo Arkansas Democrat-Gazette 258, 643 Todays. THV. com KTHV - Gannett 213, 456 Fox 16. com KLRT – Newport 134, 677 KATV. com KATV - Allbritton 127, 550 Arkansas. Matters. com KARK - Nexstar 120, 673 Arkansas. Times. com Arkansas Times 57, 101 Arkansas. News. com Stephens Media 38, 418 Arkansas Business 28, 418 Arkansas. Online. com Arkansas. Business. com Source: Compete. com, 2011 averages

A network of websites

Displayed on many platforms Smart Phone There is no better way to reach consumers on the go than through mobile advertising. Arkansasonline. com delivers a connected and fast-growing audience through its Smart Phone application on i. Phone, Android, Blackberry and more. Sponsorships for this application are exclusive and highly desired. Tablet The Arkansas Democrat-Gazette and Arkansasonline. com now publish in the next generation of mobile devices with the new tablet edition. More than 17, 000 readers have downloaded the tablet app.

App combines both newspaper and breaking news content Entire replica edition of each day’s newspaper Breaking news updated constantly throughout the day

Breaking news will drive return sessions multiple times per day Article layouts identical to “text” format Advertising units identical size and position as “text” format

The entire content of each day’s newspaper available to subscribers Every page of every newspaper available for free to all subscribers Ability to pinch, zoom and scroll across pages Linkable articles, photos and other elements (including ads)

The first three editions of the app are free, compliments of our sponsors Subscribers get full access to all editions Non-subscribers may view three editions free, compliments of our sponsor On the fourth edition, nonsubscribers will be asked to subscribe

Easy to navigate, follow jumps and move around the newspaper Two-tiered panning navigation makes section hopping easy. Article jumps work with just one touch Article links allow for multiple ways to view newspaper

Newspaper content can be viewed in both page and text formats Allows for a “clean read” of articles Articles can have text enlarged, read audibly or emailed to friends, Advertising units appear around text and adjust to device orientation (landscape or portrait)

Tablet app - nearing 18 K downloads i. Pad app downloads 20, 000 500 18, 000 450 16, 000 400 14, 000 350 12, 000 300 10, 000 250 8, 000 200 6, 000 150 4, 000 100 2, 000 50 1 /2 01 1 1/ 15 /2 01 2 2/ 15 /2 01 3/ 15 2 /2 01 2 /1 5 /2 01 12 1 /1 5 /2 01 11 01 1 /1 5 /2 10 15 01 1 /2 9/ 01 1 15 /2 8/ 01 1 15 7/ /2 15 01 1 /2 6/ 01 1 15 /2 5/ 01 1 15 4/ /2 15 /2 3/ 2/ 15 0 /2 15 /2 01 1/ /1 5 12 01 1 0 Download total New per day

Jul-02 Oct-02 Jan-03 Apr-03 Jul-03 Oct-03 Jan-04 Apr-04 Jul-04 Oct-04 Jan-05 Apr-05 Jul-05 Oct-05 Jan-06 Apr-06 Jul-06 Oct-06 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Total Number of Paid Subscriptions Paid subscribers Arkansas. Online price elasticity 4000 $40, 000. 00 3500 $35, 000. 00 3000 $30, 000. 00 2500 $25, 000. 00 2000 $20, 000. 00 1500 $15, 000. 00 1000 $10, 000. 00 500 $5, 000. 00 0 $0. 00 TOTAL REVENUE $4. 95 $5. 95 $9. 99 $16 (w/ i. Pad)

Digital Revenue History Arkansas. Online annual revenue Subscription model built Archive Subscription Classified upsells 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 Direct sales

Direct ad targeting Targets can be determined by Geography • • • Region City Zipcode Demographics • • • Gender Age Children in the home Homeowner or Renter Age Household Income

Direct ad targeting Sample Target Geography • Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores Demographics • • Gender: Male Children in the home: No Homeowner or Renter: Both Household Income: $50, 000+

Targeted ads on website Sample Target Geography • Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores Demographics • • Gender: Male Children in the home: No Homeowner or Renter: Both Household Income: $50, 000+

Targeted on tablets Sample Target Geography • Region: Central Arkansas - all zip codes within 10 miles radius of customer’s stores Demographics • Gender: Male • Children in the home: No • Homeowner or Renter: Both • Household Income: $50, 000+

Success story: Oaklawn Racing and Gaming Targeted to key male demo in central Arkansas. 32% average click through response across all spots. 73% click through response on the top banner Industry average: . 05%