Daa S is the 4 th pillar in

Daa. S is the 4 th pillar in Oracle’s Cloud Computing Strategy Software Platform Infrastructure as a Service “Saa. S” “Paa. S” “Iaa. S” “Daa. S” Customer Experience (CX) Cloud Java Exadata Oracle Data Cloud Human Capital Management (HCM) Cloud Developer Exalogic as a Service Supply Chain Management (SCM) Cloud Mobile, Messaging, Documents, Analytics Exalytics Enterprise Resource Planning (ERP) Cloud Database Big Data Appliance Enterprise Performance Management (EPM) Cloud Database Backup Super. Cluster Hardware Data Targeting Measurement & Optimization Data Enhancement Services Copyright © 2016 Oracle and/or its affiliates. All rights reserved.

In 2014, Oracle formed the Oracle Data Cloud creating the market leader in “Data as a Service” (Daa. S) A data licensing model where multiple types of data are provided through a cloud service A vendor-agnostic approach to data services – plug into any application, or engine of your choice For use across all business areas including marketing, sales, business intelligence and more Copyright © 2016 Oracle and/or its affiliates. All rights reserved.

Oracle Data Cloud allows you to know your consumers What they BUY Who they ARE Where they GO What they DO Smartphone cases, video games Millennials, Low income Frequently goes to the movies Engage with friends on social media Copyright © 2016 Oracle and/or its affiliates. All rights reserved. 3

Married: Yes Buys high-end women’s apparel Kids: 2 Drives a Honda CRV Education level: College grad Favorite TV shows: • Modern Family • Castle • How I Met your Mother Avid traveler: Visited Paris & Belize Hobby: Photography Avid home cook Organic product purchaser TARGETABLE ACROSS DEVICES Buys children’s apparel Favorite wine is Pinot Noir Shops at Luxury Retailers Copyright © 2016 Oracle and/or its affiliates. All rights reserved. 4

Programmatic buying workflow…again SF 172. 15. 296. 1 ESPN. com 3 x 24 Chrome Female UID: 13357196 Windows 1 10 5 2 Publisher Site 4 67 3 6 7 67 <300 ms 67 8 for this whole process 3 trillion 9 monthly bid requests 25 billion transactions per week Source: Rubicon Project Inc. S-1 Copyright © 2016 Oracle and/or its affiliates. All rights reserved. 5

Ecosystem is dynamic, competitive, chaotic DEMAND SCALABLE TECHNOLOGY INFRASTRUCTURE SUPPLY AGGREGATORS DATA>ANALYTICS>INSIGHTS Copyright © 2016 Oracle and/or its affiliates. All rights reserved. 6