CYC Create your clothes Idea Custommade clothes Design

CYC –Create your clothes

Idea • Custom-made clothes • Design yourself • Wide selection, focus on clothes not accessories • Europe

Values • Make fitting clothes for everyone • Great quality

Customer Profile - Both, but more female than male -Middle-class to upper-class -Between 18 -35 years old -For people who don‘t find clothes in their real size -For people who are interested in fashion

Distribution & Strategy • Free shipping – the shipping will be “in the price” of the clothes. Original price 300 + 60 shipping price. Customers don´t know that the shipping price is in the clothes price. Customers see that it cost 360. • Cashback – if the customer is not happy with their product he/she can send the clothing back and get 50% of the money they paid in return. If the product is broken the customer gets full cashback.

Key resources • The clothes are made by people. • Machines cutting the fabric. • The factory is in Asia. • Shipping it from Asia to storage in Europe and then to the customers. • A strong trademark that is assosiated with our products. • Experienced factory employees and gender equaility. • Good counseling on the website and app. • Bonuscards. • Paypal, invoice.

Key Activities • The customer creates his own clothes with its own mesurements. He/she is able to choose the color, the patterns, the texture and the shape of his/her clothes. When it’s done, he/she takes the command. • The clothes will be assembled in a factory in Asia then sent in centrals dispatched in Europe, then redistibuted to the customer at his/her place.

SWOT-analysis Strenghts Weaknesses Fits everybody Hard to get exact measure Unique Long shipping-time Good price Risky (high starting capital) Available in whole Europé Opportunities Threats Expand to other parts in the world More expensive than mass production Local seamstresses

First Idea

The business model Canvas XYZ Company 02 -Mai-2015 Iteration #1 Key Partners Key Activities Value Proposition Customer Relationship Customer Segments Your Body text Your Body text , HOW? Key Resources Your Body text WHAT ? Channels Your Body text WHO? Cost Structure Revenue Streams Your Body text €?

The business model Canvas How to use!

The business model Canvas How to use!

The business model Canvas 02 -Mai-2015 Custom-made clothes Iteration #1 Key Partners Key Activities Value Proposition Customer Relationship Customer Segments Your Body text Your Body text Costum-made clothes Sell Fashion designer Design Consulting, advertising Producer fabrics Key Resources Your Body text Fabric producers Designers Fashionblogger Taylors Stylists Painting artists Investors Cost Structure Sponsors Help from the Banks Your Body text Salaries for: Workers: tailors, designers, stylists, painting-artists, fabric producers, economy workers, delivery people, and so on…. . Cashback Beautiful, good, organic, fair To make clothes for people who struggle to find clothes that fit their bodies We offer costummade clothes with a great quality Fashion victim Personal assistance People who care about the planet Channels Your Body text TV-commercials The middleclass (after programs like project runway or topmodel to catch the right target-group) Ads on the internet unisex Design your own clothes from scratch Youtubecommercials (on els) Revenue Streams fashion chann Your Body text Prices for the middle class Pay with cards Buy now – pay later Good price for the quality Pay on credit Delayed payement

Gain Creators -list with other proposals what you can find nice too Products & Services -app -internet webside -choose colour, textiles and extra details -good customer service -proposals of trousers, dresses and suits Gains -chart which shows the different colours -Choosing colours -Good information -Instruction -Free dispatch Customer Jobs -suggestion -measurements (cm, inches) Pain Relievers -free -Convert from the dispatch different measurements balance the (cm in inches, inches in price out cm…) Pains -Price (expensive) -bad fit -get selfdesigned and perfect fitting dresses, suits and trousers

The business model Canvas Key Partners Key Activities Your Body text Fashion designer Producer fabrics ? ? -? ? -2015 Custom-made clothes The customer designs Factories in Asia and then dispached in Europe Key Resources Value Proposition side ettext intern Your Body and Customer Relationship Customer Segments Your Body text app Lists and charts which you can chose different colours, textiles and details To make clothes for people who struggle to find clothes that fit their bodies Iteration #2 People between 18 -35 Cashback Personal assistance Middle-class up to upper-class Free shipping Fashion interested Channels Your Body text Converter from the TV-co mmercials People and different (after programs like Design on machines measurements project runway or the el to catch the topmod Good customer right target-group) Free Strong website service Fashionblogger dispatch trademark Ads on the internet Experienced information and Much factory Good instructions and Youtubeemployees counseling suggestions commercials (on els) Cost Structure Revenue Streams fashion chann Your Body text Salaries for: Workers: tailors, designers, stylists, painting-artists, fabric producers, economy workers, delivery people, and so on…. . Your Body text Prices for the middle class People who can’t find right size Female/male Pay with cards Buy now – pay later Good price for the quality Pay on credit Delayed payement