Customer Who Is Our Customer 1 CUSTOMER PROFILE

Customer Who Is Our Customer 우리의 고객은 누구인가 1

CUSTOMER PROFILE WHO THEY ARE 60 Data analysis % GENDER 2534 WHAT ARE THEIR TOP MOTIVATORS 세 New Stuff Search AGE 43, 500 Needs 원 AVERAGE SPEND PER CUSTOMER 2 HOW THEY COME 1, 4 New Stuff 3, 2 Search 8, 2 Needs 1, 4 3, 2 8, 2

Promotion Comparison between Before and After 프로모션을 통한 효과는 어떠했는가 3

30 % TMON INCREASE MONTHLY SALES Comparison between Before and After Promotion 100 10 % 100 COUPANG 100 PROMOTION 100 JUL AUG 100 18 % 100 BASE WEMAKEPRICE JAN FEB MAR 4 APR MAY JUN

SALES BREAKDOWN Cumulative Monthly Data BOOK 14% 89% Increase in Total Sales in the Last Month FOOD 14% HOME DECO 14% BEAUTY 14% STORE HOME & KITCHNE 14% BABY 14% HOME APPLIANCES 14% FOOD BEAUTY HOME & KITCHEN 98% INCREASE TEXT HOME APPLIANCES BABY HOME DECO 98% INCREASE TEXT BOOKS 98% INCREASE TEXT 5

SALES BREAKDOWN Cumulative Monthly Data 89% Increase in Total Sales in the Last Month SPORTS & LEISURE 33% CLOTHING 33% FASHION CLOTHING ACCESSORIES SPORTS & LEISURE 98% INCREASE TEXT 100 ACCESSORI ES 33% 100 100 100 JUL AUG 100 JAN FEB MAR 6 APR MAY JUN

SALES BREAKDOWN Cumulative Monthly Data JEJU TRIP 17% OVERSEAS TRAVEL 17% DOMESTICE TOURISM 17% LEISIURE & RESORT 17% TOUR HOTEL 17% ACCOMMOD ATION 17% 89% Increase in Total Sales in the Last Month LEISURE & RESORT HOTEL ACCOMMODAITON 98% INCREASE TEXT DOMESTICE TOURISM OVERSEAS TRAVEL JEJU TRIP 98% INCREASE TEXT 7

30 % TMON MARKET SHARE in the Last Month 30 % CPNG 33% 33% STORE 33% 33% FASHION 30 33% LOCAL % WMP 33% 33% TOUR 33% CULTURE 8 33% 33% NATIONWIDE 33%

CUSTOMER PROFILE Data analysis 9

End of Document Thank You 경청해주셔서 감사합니다 10