Customer Value Proposition Template ABC give it a

Customer Value Proposition Template ABC (give it a name) is a family of (products/services/experiences) That (solves what problem) For (which target customers) in (which use cases) The specific benefits we expect to provide (name the major benefits in terms of features, performance, quality, price/purchase model) ABC is really different than current (competitors/products) because of (why customers will buy it) Now, put it all together: One or two bullet points each

Customer Value Proposition Illustrated with Coffee. Bar One or two bullet points each ABC (give it a name) is a family of (products/services/solutions) That (solves what problem) For (which target customers) in (which use cases) Coffee. Bar Coffee “on the go” for consumers who don’t have the time to stop for a cup of coffee. Busy students and working professionals, racing to class or to a meeting. The specific benefits we expect to provide (name the major benefits in terms of features, performance, quality, price/purchase model) All natural, vegan coffee in a no-mess, no spill single bar format, priced premium in the range of $3. 00 a bar. A full cup of Fair Trade coffee in each bar. ABC is really different than current (competitors/products) because of (why customers will buy it) While the market for energy bars is crowded, there is no coffee bar on the market that is organic, Fair Trade. Now, put it all together: Coffee. Bar is a coffee-infused energy bar delivering the boost you need without sacrificing nutrition. It is all natural, vegan, and made in the U. S. from a trusted manufacturer using Fair Trade sourced ingredients. Eat your coffee!