CUSTOMER RELATIONSHIP MANAGEMNT III BBA CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMNT �III BBA

CUSTOMER RELATIONSHIP MANAGEMENT Ø Customer relationship management (CRM) is an approach to managing a company’s interactions with current and future customers. Ø It often involves using technology to organize, automate, and sales, marketing, customer service, and technical support. Ø Customer Relationship Management(CRM) is the term given to the conceptsthat a company employs to manage itsrelationship with their customer.

Benefits of implementing CRM Increased customer loyalty may increase usage levels. Secure future revenues. minimize the likelihood of customer defection.

Our Target Customers People who like eating snacks. People who don't want to gain weight.

See What Customers Care Customer Satisfaction Long-term Benefit Customer Requirement We survey customer requirements and advices for making decisions. Product Quality We aim to develop high quality products with lower costs. Product Price Reasonable price will generate repeat customers and bring long-term benefit.

How to Gain Customers Satisfaction Where to Buy Quality Gradients Which Brand Delicious Food Quality Chef Good Taste Local Taste Preference Good Recipe Clean and Tidy Staff Training Satisfied Customers Nice Environment Happy Atmosphere Cozy Good Theme Pleasing Decorations Not too much Staff Training Professional Waiter Regular Assessment Good Service Anytime Prompt Attention Anywhere Smile