Customer Focused Innovation By Hannah Kay About Amazon

Customer Focused Innovation By: Hannah Kay

About Amazon Founded by CEO Jeff Bezos in 1994 America’s largest online retailer

Methods of Innovation – Jeff Bezos No matter how small, innovation needs to be longterm oriented Very customer-focused Entrepreneur must know when to be stubborn and when to be flexible

How Amazon Innovates for Customers Moving into “white space” to attract new customers Identify unserved job Company gets good at what customer wants Shown through Amazon’s services and products

Amazon Web Services Compute Cloud – Internet based computing where shared resources are provided to computers Amazon Elastic compute cloud- allows users to rent servers where they can run computing power over the internet Amazon S 3 Catered to start-up companies

Amazon Kindle and Customer Centered Approach E-book reader/displays other digital media- distinct advantages Most usable and marketable Features: popular highlights and browsing

Future for Amazon Laying Groundwork for role in digital future Make bold decisions, don’t be afraid to fail Bezos, “We are willing to go down a bunch of dark passageways, and occasionally we find something that really works”

Sources Johnson, Mark. “Amazon’s Smart Innovation Strategy”. Business Week, April 12, 2010. http: //www. businessweek. com/innovate/content/apr 2010/id 20100412_520351. htm Malik, Om. “Amazon CTO Werner Vogels on Amazon’s Web Services, Startups and Innovation. ” Giga. Om (also appeared in Business Week), February 1, 2010. http: //gigaom. com/2010/02/01/amazon-cto-werner-vogels-on-amazon’s-web-servicesstartups-and-innovation/ Malik, Om. “Tips on Innovation & Entrepreneurship From Jeff Bezos. ” Giga. Om. June 16, 2009. http: //gigaom. com/2009/06/15/tips-on-innovation-enterprenuership-from-jeff-bezos/ Smale, Brian. “Beznos on Innovation”. Business Week, April 17, 2008. http: //www. businessweek. com/magazine/content/08_17/b 4081064880218. htm Suskewicz, John. “Amazon and Business Model Innovation. ” Innosight, November 21, 2006. http: //www. innosight. com/blog/72 -amazon-and-business-model-innovation. html