Customer Analysis Market Segmentation Gauging Customer Interest Market

Customer Analysis & Market Segmentation Gauging Customer Interest • Market Survey • Database Analysis • Areas of data: • • • Age Gender Education Location Income Basketball Interest

Customer Analysis & Market Segmentation • Money cited as #1 reason for not attending a game • Fans are the most important factor in professional sports team • Focus must be on making games affordable in services such as: – Ticket sales, parking, concessions, merchandise sales, and fan experiences

Customer Analysis & Market Segmentation • Majority of results in middle class-upper middle class • Avg. Annual household income less than $50 k 70 k. 2 nd income range $100 k-125 k • Upper Level Tickets, possible season tickets or game packages

Customer Analysis & Market Segmentation • Focus on Families • Positive Experience leads to Positive Image

Customer Analysis & Market Segmentation • Las Vegas major tourist destination • Little to no focus on tourists • Competing with endless activities and entertainment

Customer Analysis & Market Segmentation • . We can segment our customers into many different groups starting with age. The data suggests our main age groups are ages thirty six to sixty followed by nineteen to thirty five and sixty years and up. The chart below outlines the main age groups the Silver Miners intend to target

Customer Analysis & Market Segmentation • By analyzing and describing our customer base we will be best prepared to meet their needs and wants. • Recognizing different age groups and realizing this dictates what we must offer in terms of ticket packages, concessions, merchandise, and parking. • The Vegas Silver Miners will utilize the cities diverse population and demographics in order to provide the best possible entertainment for an NBA franchise. • Tailor to the 36 -60 year old demographic

Tactical Marketing Plan Vegas Silver Miners Team Store Pricing List Price($) Vegas Silver Miners Team Store Pricing List ITEM Men’s/Women’s Authentic Jersey: Men’s/Women’s Replica Jersey: Men’s/Women’s Hoody: Men’s/Women’s Shorts: Men’s/Women’s Sweatpants: Snapback Hat: Fitted Hat: Men’s/Women’s Team Jacket: Men’s/Women T-Shirt: Men’s/Women Player Jersey T-Shirt: Team Polo: Men’s/Women’s Tanks: Pennant: Mini-Basketball: Full-Size Basketball: Bubblehead: Team Flag: Lanyard: License Plate Frame: Cookie 2 -Pack Team Mug: Team Decal Team Lunchbox: Basketball Rug Team Clock: Team Blanket: 120. 00 80. 00 60. 00 40. 00 30. 00 35. 00 80. 00 25. 00 30. 00 20. 00 12. 00 8. 00 20. 00 15. 00 30. 00 7. 00 12. 00 10. 00 15. 00 10. 00 20. 00 15. 00 20. 00

Tactical Marketing Plan Vegas Silver Miners Concession Pricing List ITEM Price($) *Cheeseburger *BBQ Sandwich w/chips *Pork Chop Sandwich *Pizza (slice) *Pizza (whole) *Hot Dog (regular) *Hot Dog (jumbo) *Bratwurst Curly Fries Onion Rings Deep Fried Pickles Deep Fried Jalapenos Popcorn Nachos (regular) Nachos (deluxe) Peanuts Jumbo Pretzel w/cheese Snow Cones Cotton Candy Ice Cream Vanilla Chocolate Twist *Add $5 Make it a silver platter meal. Fries/Chips and Large Drink 6. 25 6. 50 5. 50 12. 00 4. 00 5. 25 6. 50 4. 50 5. 50 3. 25 4. 50 6. 00 4. 50 5. 00 3. 00 ITEM Price($) Water Lemonade Soda(Pepsi Products) Pepsi Diet Pepsi Mountain Dew Dr. Pepper Diet Dr. Pepper Sierra Mist Beer Bud Light Lime Budweiser Bud Platinum Margarita 3. 50 4. 00 *Multiple Bar locations throughout arena for specialty orders 4. 50 7. 25 8. 50

Vegas Silver Miners Ticket Prices ITEM Price($) Premium Games Single Game Ticket Sales Courtside/Floor 100 Level Lower Bowl 100 Level 200 Level Suite 300 Level 1, 685. 00 150. 00 130. 00 110. 00 220. 00 65. 00 12 Game *Silver* Package Choose from any games on schedule. Premium games excluded (Miami, Chicago, LAL, OKC, NYC Courtside/Floor 100 Level Lower Bowl 100 Level 200 Level Suite 300 Level 19, 500. 00 1, 650. 00 1, 450. 00 11, 00. 00 2, 900. 00 615. 00 ½ Season Ticket Plans (22 Games) Courtside/Floor Seats 100 Level Lower Bowl 100 Level 200 Level Suite 300 Level 33, 000. 00 2, 700. 00 2, 300. 00 4, 680. 00 1, 250. 00 Full Season Ticket Plans Courtside/Floor Seats 100 Level Lower Bowl 100 Level 200 Level Suite 300 Level 64, 000. 00 5, 975. 00 5, 150. 00 4, 250. 00 8, 885. 00 2, 225. 00 Parking Passes Single Game Season Pass 20. 00 710. 00 2, 150. 00 170. 00 150. 00 130. 00 265. 00 75. 00

Tactical Marketing Plan • Food and Ticket Prices based on league average • Customers save money in long run through ticket packages • We have negotiated contracts with major companies such as Anheuser-Busch, Pepsi, and Pizza Hut.

Tactical Marketing Plan • Giveaways and promotions through Facebook, Twitter, Radio, and Television • Advertising campaign featuring players and coaches • Sparking youth interest • School and community outreach programs