Current Target of Members Attending of Nonmembers Attending

Current Target # of Members Attending/# of Nonmembers Attending 80%/20% # of providers/# of non-providers 45%/55% +3% Zip Code Variation --- +3% Job Title Variation --- +3% Objectives Current Target Chapter Sponsorship 68 K +4% Special Event Sponsorship 3 K +2% Flagship Events 130 K $140 K Chapter Sponsorship Retention 9 +2% Method in which to move the dial – Workshops: Round table approach. -Will pilot for 2 events. - 11 a-2 p w/ round table 12 -130 p How to grow membership with focus on membership value, growth & organizations to target for sharing brand. Target Objectives --- 3 Drivers Education on benefits 2038 +3% Membership Target 1 3 new OA Site Visits 3 new Professional Organization to Target for Membership Messaging Target Objectives 1 Participate in state roundtable HIT Challenge 1 Identify 1 key legislator to actively participate with GA HIMSS 2 Vision, Goals & Strategy Increase in dollars and processes with streamlining events & sponsorship acquisition. Current Internal initiatives and strategies designed to increase presence with state legislators. Current 0 0 Advocacy Sponsorship Diversity in Attendees Objectives Membership Growth GA HIMSS 2019 -2020 Scorecard Indicators Dashboard

Objectives Current Target Provider Registration -AC 187 +3% Overall Registration. AC 427 +3% Executive Participation-G/G 12 +3% Scholarship Count 10 How we increase the presence and awareness of our flagship events. Identification of channels & means for effective marketing to GA HIT ecosystem. +3% Vision, Goals Strategy Current Target Objectives 1 2 Identify 2 new channels for marketing N/A 2 Identify means for marketing N/A Yes Operationalizing the marketing enhancements Marketing Strategies Flagship Events GA HIMSS 2019 -2020 Scorecard Indicators Dashboard