Current Status History of Social Commerce Mobile Commerce
Current Status & History of Social Commerce Mobile Commerce, Big Data
Agenda: Social Commerce *Definition *Sub. Topics *Stakeholders *Statistics *Support *Trends Knowledge and Reseach *Mobile Commerce-1 *The Cloud *Mobile Commerce-2
Social Commerce -The overarching topic A form of electronic commerce which uses social networks to assist the buying or selling of products. This type of commerce utilizes user ratings, referrals, online communities & social advertising to facilitate online shopping”. . -Business Dictionary. com (2015)
Social Commerce -The Overarching Topic - Subset of E-Commerce (Liang & Turban, 2011) - Breaks down traditional market barriers – geography - Holds two specific functions (Curty & Zhang, 2011) - Developing since the first SM Site BBS
Social Commerce -The overarching topic Two Business Functions: - Advertising / Transaction (Curty & Zhang, 2011) - Market Research (Magnauld & Faulds (2009)
Social Commerce -Drivers and Issues Social Drivers of SM: - “See what’s out there” (Peterson & Merino, 2003) - “Tell our story” (Heinonen, 2011)
Social Commerce -Drivers and Issues Political/Legal Drivers of SC: - Loopholes in GST – Unequal Retailer Rights - Pressured by Increased NZ International Spending -$1. 3 b in 2014 – NZ Herald (2015) .
Social Commerce -Drivers and Issues Technical Issues of SC: - Mobile Friendly User Interfaces - 57% site abandonment for slow site load-up speed (Radware, 2015)
Mobile Commerce • Purchase goods • Sell goods • Online transactions • Internet banking • Bill payment • Information Stakeholders:
The Cloud Stakeholders • Interlinked network of servers • Minimize hardware • Quicker operations
Agencies these are designed for
Statistics • M-commerce is gaining more popularity • Shopping on your device
Design Features & Back-end Processes Essential Characteristics • On-demand self-service • Broad network access • Measured Service Models • Cloud Software as a Service (Saa. S) • Cloud Platform as a Service (Paa. S) • Cloud Infrastructure as a Service (Iaa. S) Deployment Models • Private cloud • Community cloud • Public cloud • Hybrid cloud
Design Features & Back-end Processes Apps • GPS store finder • Click to Call • Filters Easy Sharing • Easy share buttons • Available Keyboards • Links with social media Functions • Swipe, Pinch, double-tap • Visibility
Critical Success Factors The Cloud Mobile Commerce Security Always On Privacy Highly Integrated Time Social
Trends / Future Landscape The Cloud: Multi-Cloud Services Diversity Security Privacy
Trends / Future Landscape M Commerce: Next 5 Years Influence Increase in More Wearable Personalized Tech Marketing Increased ‘Noise’
Trends / Future Landscape M Commerce: • Tablet use for POS system
Mobile Commerce Current State & Knowledge
Mobile Commerce Definition: **understood as a business model that allows a consumer to complete all steps of a commercial transaction using a mobile phone or personal digital assistant. -(OECD, 2007)
Self Reflection: How many times have you used a mobile device to buy something?
Importance: 79. 1% of the Global Online Population Accessed the Internet via mobile in 2014 (Statista, 2015)
Importance: Mobile Web Adoption is Growing 8 X faster now than it did in the 1990 s and Early 2000 s (Sterling, 2008)
Importance: 91% of Mobile Internet Access is for Social Activities, Versus just 79% on Desktops. (Microsoft, 2011)
Development History: - 1997 SMS Coke Cola payments in Helsinki - 2000 HMV & Amazon (+Others) develop M. C. capabilities - 2001 – Global transactions reach $2. 4 b - 2006 - 100 New M. C. companies launched monthly –UK - 2007 onwards – Billing systems & mobile banking
Development Drivers: Social Drivers: (Microsoft, 2012)
Development Drivers: Legal Drivers:
Development Drivers: Legal Drivers:
Development Drivers: Tech Drivers:
Framework: 3 Modes of Mobile User Experience: Bored Now Urgent Now Repetitive Now (Google, 2012) Used to understand the behavioural aspects of consumers & uses of mobile commerce products.
Framework: 3 Modes of Mobile User Experience: (Google, 2012) • Seek Recurring Realtime Info for Ongoing Changes Repetitive Now • ie. Sport Scores, Weather, Stock Exchange, Online Sales • Characteristics: Short Stay, Need Quick Load Speed, Accurate Info Paramount
Framework: 3 Modes of Mobile User Experience: (Google, 2012) • Seeking distraction through mobile device Bored Now • Ie. On Buses, In Waiting Rooms, In lectures • Characteristics: Time filler content, Social Media, Emailing – engaged in personal pursuits.
Framework: 3 Modes of Mobile User Experience: (Google, 2012) • Urgent information sought to address a time/location need Urgent Now • Ie. Online Banking, Movie Times, Bus Schedule etc. • Characteristics: ‘Snap Decisions’ due to pressures. Possibly; Impatient, Judgmental, Demanding
Framework: 3 Modes of Mobile User Experience: Repetitive Now Bored Now Urgent Now (Google, 2012) • Seek Recurring Realtime Info for Ongoing Changes • Seeking distraction through mobile device • Urgent information sought to address a time/location need
Framework: 3 Modes Key Takeaway: How does your consumer intend to use the service you are providing?
Framework: 3 Modes Key Takeaway: By matching their needs with an appropriate solution, mobile commerce can be an effective way to drive revenue.
Identify: Percieved Gaps: Virality How can we Create & Facilitate Viral Content to boost mobile commerce efforts?
Identify: Potential Future Research: Tablets & Phablet utilisation to offer a different experience to that which can be had on smartphones.
Identify: Potential Future Research: Almost half a billion tablets will ship in 2013 and 2014 alone. (Gartner, 2015)
Identify: Implications for Practitioners: . How can we stand out from the noise? . What networks do we need to create?
Defining Social Commerce & The Cloud Social Commerce “A type of electronic commerce that employs social media to promote online transactions” The Cloud “A type of computing that relies on sharing computing resources rather than having local servers or personal devices to handle applications”
How The Cloud Works What is The Cloud? Remote storage of data. A way to collaborate with a team no matter where they are. Information sharing with anyone around the world.
Sean R Fox, 2010. Service-oriented modelling framework (SOMF)
Social Factors Economic Factors Technological Factors
Implications 2014 Cloud Computing Survey Compliancy Security Privacy
The Future of Cloud The Future of The Cloud Close Financials & Financial Bookkeeping Organise & Plan Manufacturing Recruiting & Training Prospecting & Marketing to Customers Shipping Inventory Tracking receipt to customers
Mobile Commerce • Purchase goods • Sell goods • Online transactions • Internet banking • Bill payment • Information
History • 1997 • Merita Bank • 2008 9 million • 2014 increased by 101% Importance • Bridges the gap • Increased transactions • 24/7 • Mobile apps
Drivers P E S T L • Avoid paying a lot • Taxes • Demand for apps is increasing • Money leaving NZ • Want it instantly • Cultural shift towards mobile activities • Complex apps • 3 G 4 G • Security
Mobile App Framework • Richer user experience • Speed • Ease of use • Cost • Updates • Multi Platform use • Speed • Offline use • Performance • Development • Multi platform • Rendering • Secure sotrage
Questions remaining • Why don’t they just develop hybrid apps and discard native and web apps altogether? • What app development do major retail and social media use? Potential future R&D • Businesses moving from “brick and mortar” to “websites” and now to “apps” Future directions • Stores with omni channel strategies will continue to thrive. • Mobile will continue to grow in all directions.
• Social networks will serve as shopping platforms. • https: //youtu. be/0 Uov 24 IWk-8
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