Cupertino Rotary Working on reflecting the Community 1

Cupertino Rotary Working on reflecting the Community 1

Why work to reflect the community? n n n That’s where your new members will come from That’s where your charitable funding will come from There are many examples of “old white, and male” organizations withering away in Cupertino 2

What are we trying to reflect? 3

How are we doing? Total Club 4

How are we doing? Last 100 members 5

It didn’t happen by accident It took: n n n Visionary leadership Outreach on Community projects Outreach on Community Events Outreach through International projects and partnerships Outreach through programs Sensitivity to other cultures 6

Outreach on Community projects Lunar New Year Unity Parade n n n Rotary Leadership Rotary volunteers Donation to Rotary 7

Outreach on Community projects Diwali Festival n n n Rotary Leadership volunteers booth 8

Outreach on Community Events – Evolution of a festival- the issues n n Changing Community mix Poor Sponsor Friendliness No Resource leverage No City support 9

What’s the current model n n n Earth Zone Cultural Fair Health and Safety Fair Business booths Partnership with the World Journal 10

Outreach through International projects and partnerships 11

Evolution of a fundraising event n n Country Elegance Western Elegance Eastern Elegance Global Elegance 12

Polio plus fundraiser Indian members of the Rotary Club of Cupertino come forward with a proposal: a benefit concert for the eradication of Polio in India.

Results n n 1600 attendees $23, 000 raised for Polio Plus Rotary message delivered through video, slide show and talk by Thariq Thulba, Sri Lanka Partner in service Future connections opened at Google

Outreach through programs n n n Indian Dance Wine sales in China Indian Economic View Xian Economic development And many more 15

Final thoughts n n n Tipping point concept-momemtum counts Are you doing things that don’t resonate with other cultures? -songs -prayers -food 16