Cultivation Theory The messages portrayed on TV are
![Cultivation Theory The messages portrayed on TV are “cultivated” and soon come to distort Cultivation Theory The messages portrayed on TV are “cultivated” and soon come to distort](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-1.jpg)
![George Gerbner, the father of cultivation, contends that TV is one of, if not George Gerbner, the father of cultivation, contends that TV is one of, if not](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-2.jpg)
![Gerbner’s research found… Violence is a much as 10 x’s more prevalent on TV Gerbner’s research found… Violence is a much as 10 x’s more prevalent on TV](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-3.jpg)
![A Mean World Syndrome false perception of a mean, violent society brought about A Mean World Syndrome false perception of a mean, violent society brought about](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-4.jpg)
![Gerbner’s research found… Men greatly outnumber women on TV Gerbner’s research found… Men greatly outnumber women on TV](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-5.jpg)
![Gerbner's Findings. . Minorities appear on TV far less than their real-world representation. Gerbner's Findings. . Minorities appear on TV far less than their real-world representation.](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-6.jpg)
![Gerbner’s research found… Both younger & older people are underrepresented Police officers, lawyers, & Gerbner’s research found… Both younger & older people are underrepresented Police officers, lawyers, &](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-7.jpg)
![Viewing these images may help define what it means to be a member of Viewing these images may help define what it means to be a member of](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-8.jpg)
![Mainstreaming The steady entrenchment of mainstream orientations. Mainstreaming The steady entrenchment of mainstream orientations.](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-9.jpg)
![Variations in Cultivation Children integrated into cohesive peer or family groups are more resistant Variations in Cultivation Children integrated into cohesive peer or family groups are more resistant](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-10.jpg)
![Resonance A double dose of every day reality and TV viewing. The messages are Resonance A double dose of every day reality and TV viewing. The messages are](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-11.jpg)
![The relationship between the amount of viewing and fear of crime is strongest among The relationship between the amount of viewing and fear of crime is strongest among](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-12.jpg)
![Happy Violence for entertainment Violence without consequences Happy Violence for entertainment Violence without consequences](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-13.jpg)
![Social Cognitive Theory People learn through observation (Apply this concept to mass media – Social Cognitive Theory People learn through observation (Apply this concept to mass media –](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-14.jpg)
![SCT argues people model (copy) the behavior they see in two ways: Imitation – SCT argues people model (copy) the behavior they see in two ways: Imitation –](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-15.jpg)
![SCT argues people model (copy) the behavior they see in two ways: Identification – SCT argues people model (copy) the behavior they see in two ways: Identification –](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-16.jpg)
![Imitation & Identification are products of three processes: Observational Learning – learn new behaviors Imitation & Identification are products of three processes: Observational Learning – learn new behaviors](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-17.jpg)
![Inhibitory Effects Seeing someone punished for a behavior reduces the likelihood that the observer Inhibitory Effects Seeing someone punished for a behavior reduces the likelihood that the observer](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-18.jpg)
![Disinhibitory Effects: Seeing a model rewarded for prohibited or threatening behavior increases the likelihood Disinhibitory Effects: Seeing a model rewarded for prohibited or threatening behavior increases the likelihood](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-19.jpg)
![TV Media Violence and Cultivation A&E Video w/Mike Wallace (1997) Hollywood movies and TV TV Media Violence and Cultivation A&E Video w/Mike Wallace (1997) Hollywood movies and TV](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-20.jpg)
![Six Types of Media Violence Sanitized - clean, no blood Reward Expectation – violent Six Types of Media Violence Sanitized - clean, no blood Reward Expectation – violent](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-21.jpg)
- Slides: 21
![Cultivation Theory The messages portrayed on TV are cultivated and soon come to distort Cultivation Theory The messages portrayed on TV are “cultivated” and soon come to distort](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-1.jpg)
Cultivation Theory The messages portrayed on TV are “cultivated” and soon come to distort or even replace the realworld messages received through daily experience.
![George Gerbner the father of cultivation contends that TV is one of if not George Gerbner, the father of cultivation, contends that TV is one of, if not](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-2.jpg)
George Gerbner, the father of cultivation, contends that TV is one of, if not the, dominant socializing force in American society.
![Gerbners research found Violence is a much as 10 xs more prevalent on TV Gerbner’s research found… Violence is a much as 10 x’s more prevalent on TV](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-3.jpg)
Gerbner’s research found… Violence is a much as 10 x’s more prevalent on TV than in the real world
![A Mean World Syndrome false perception of a mean violent society brought about A Mean World Syndrome false perception of a mean, violent society brought about](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-4.jpg)
A Mean World Syndrome false perception of a mean, violent society brought about by excessive TV and media viewing of mean, violent programs. The reality is the world is far more peaceful than our false perception of it.
![Gerbners research found Men greatly outnumber women on TV Gerbner’s research found… Men greatly outnumber women on TV](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-5.jpg)
Gerbner’s research found… Men greatly outnumber women on TV
![Gerbners Findings Minorities appear on TV far less than their realworld representation Gerbner's Findings. . Minorities appear on TV far less than their real-world representation.](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-6.jpg)
Gerbner's Findings. . Minorities appear on TV far less than their real-world representation.
![Gerbners research found Both younger older people are underrepresented Police officers lawyers Gerbner’s research found… Both younger & older people are underrepresented Police officers, lawyers, &](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-7.jpg)
Gerbner’s research found… Both younger & older people are underrepresented Police officers, lawyers, & doctors are overrepresented versus blue collar workers.
![Viewing these images may help define what it means to be a member of Viewing these images may help define what it means to be a member of](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-8.jpg)
Viewing these images may help define what it means to be a member of a given social class. The interaction is a continuous process (as in cultivation) beginning with infancy and going on to old age.
![Mainstreaming The steady entrenchment of mainstream orientations Mainstreaming The steady entrenchment of mainstream orientations.](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-9.jpg)
Mainstreaming The steady entrenchment of mainstream orientations.
![Variations in Cultivation Children integrated into cohesive peer or family groups are more resistant Variations in Cultivation Children integrated into cohesive peer or family groups are more resistant](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-10.jpg)
Variations in Cultivation Children integrated into cohesive peer or family groups are more resistant to cultivation. Direct experience plays a role.
![Resonance A double dose of every day reality and TV viewing The messages are Resonance A double dose of every day reality and TV viewing. The messages are](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-11.jpg)
Resonance A double dose of every day reality and TV viewing. The messages are amplified and “resonate” cultivation.
![The relationship between the amount of viewing and fear of crime is strongest among The relationship between the amount of viewing and fear of crime is strongest among](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-12.jpg)
The relationship between the amount of viewing and fear of crime is strongest among those who live in high crime urban areas.
![Happy Violence for entertainment Violence without consequences Happy Violence for entertainment Violence without consequences](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-13.jpg)
Happy Violence for entertainment Violence without consequences
![Social Cognitive Theory People learn through observation Apply this concept to mass media Social Cognitive Theory People learn through observation (Apply this concept to mass media –](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-14.jpg)
Social Cognitive Theory People learn through observation (Apply this concept to mass media – we learn by watching TV, watching movies, playing video games, etc. )
![SCT argues people model copy the behavior they see in two ways Imitation SCT argues people model (copy) the behavior they see in two ways: Imitation –](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-15.jpg)
SCT argues people model (copy) the behavior they see in two ways: Imitation – the direct replication of the observed behavior. (Tom the cat hits Jerry the mouse with a broom. Ryan the child hits Traci the sister with a broom. )
![SCT argues people model copy the behavior they see in two ways Identification SCT argues people model (copy) the behavior they see in two ways: Identification –](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-16.jpg)
SCT argues people model (copy) the behavior they see in two ways: Identification – observers do not copy exactly what they have seen, but make a more generalized but related response. (Example: Tom the cat hits Jerry the mouse with a broom; Ryan the child dumps a bucket of water over Traci’s head. )
![Imitation Identification are products of three processes Observational Learning learn new behaviors Imitation & Identification are products of three processes: Observational Learning – learn new behaviors](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-17.jpg)
Imitation & Identification are products of three processes: Observational Learning – learn new behaviors simply by seeing them done. (firing a gun).
![Inhibitory Effects Seeing someone punished for a behavior reduces the likelihood that the observer Inhibitory Effects Seeing someone punished for a behavior reduces the likelihood that the observer](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-18.jpg)
Inhibitory Effects Seeing someone punished for a behavior reduces the likelihood that the observer will perform that behavior.
![Disinhibitory Effects Seeing a model rewarded for prohibited or threatening behavior increases the likelihood Disinhibitory Effects: Seeing a model rewarded for prohibited or threatening behavior increases the likelihood](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-19.jpg)
Disinhibitory Effects: Seeing a model rewarded for prohibited or threatening behavior increases the likelihood that the observer will perform that behavior.
![TV Media Violence and Cultivation AE Video wMike Wallace 1997 Hollywood movies and TV TV Media Violence and Cultivation A&E Video w/Mike Wallace (1997) Hollywood movies and TV](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-20.jpg)
TV Media Violence and Cultivation A&E Video w/Mike Wallace (1997) Hollywood movies and TV shows before 1967 were filled with sanitized violence. TV news in the 1960’s showed realistic violence: (Kennedy, MLK, riots, Vietnam, etc). 1967 Hollywood movies shift to more realistic violence (Bonnie & Clyde) to reflect the times. Horror films become more gruesome/gratuitous. TV did not start to show realistic violence until the late 80’s. TV today – far more realistic with consequences (Law & Order, CSI’s)
![Six Types of Media Violence Sanitized clean no blood Reward Expectation violent Six Types of Media Violence Sanitized - clean, no blood Reward Expectation – violent](https://slidetodoc.com/presentation_image_h/adf3a3e6f5c5a9bba18e73547e2ba9f9/image-21.jpg)
Six Types of Media Violence Sanitized - clean, no blood Reward Expectation – violent acts get rewards. Realistic – real violence, real blood Personal Relevance – the perpetrator is just like me. I suffered before. Justified – acceptable, vilified violence. Society accepted – crowd approval
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