CSTM Lets Talk Energy QBR Q 1 201516
CSTM Let’s Talk Energy QBR – Q 1 2015/16 Started in 2010, Let's Talk Energy is a national program that aims to enhance energy awareness among Canadians, and to provide a space for discussion on a prosperous and sustainable energy future.
LTE Exhibitions: Green Skies Ahead & Energy Park • General site attendance (projections based on last year’s attendance). Quarter Reach Q 1 Results 114, 830 Q 2 Projections 134, 500 Q 3 Projections 64, 600 Q 4 Projections 60, 450
LTE Kiosks • LTE continues to work with 31 museums and science centers across North America. These stats represent the total attendance divided by 4 (based on 2014 annual reports) • LTE has 16 kiosks located across the country in science centres, museums, post secondary education institutions, and an airport. We are not able to track number of page view, only attendance at each site Quarter Reach Q 1 Results 231, 000 Q 2 Projections 231, 000 Q 3 Projections 231, 000 Q 4 Projections 231, 000
LTE events • Where possible, LTE activity engages in outreach activities. Examples include: Conferences, Harbour. Front, Gatineau Bikefest, Comiccon, film screenings, TEW speaker series, TEW events, school programs, CELN hangouts & newsletters, etc. Quarter Reach Connect Engage Q 1 Results 148, 389 Q 2 Projections 352, 306 150 6, 322 Q 3 Projections 2, 239 161 887 Q 4 Projections 104, 230 173 8, 803 4, 479
LTE Social Media • LTE has a number of social media channels including: E&F twitter, Facebook, You. Tube, Pinterest (projections based on 7. 5% growth per quarter, and 10% during TEW) Quarter Reach Connect Engage Q 1 Results 1, 421, 161 120 391 Q 2 Projections 1, 527, 748 129 420 Q 3 Projections 1, 642, 329 139 452 Q 4 Projections 1, 806, 562 153 535
LTE Website • Page views and discrete visits, Do try this at home, etc. (projections based on 30% growth over last year’s quarters) Quarter Reach Q 1 Results 7, 775 Q 2 Projections 5, 000 Q 3 Projections 8, 000 Q 4 Projections 10, 000
LTE Media • Press presses, paid & unpaid advertising, news stories. Large increases during TEW (projections based on last year’s numbers) Quarter Reach Q 1 Results 8, 000 Q 2 Projections 0 Q 3 Projections 66, 000 Q 4 Projections 400, 000
LTE Total Reach, Connect, Engage Quarter Reach Connect Engage Q 1 Results 1, 931, 155 120 4, 962 Q 2 Projections 2, 250, 554 279 6, 622 Q 3 Projections 2, 014, 168 300 1, 515 Q 4 Projections 2, 612, 424 326 9, 514 1, 025 22, 613 TOTAL 2015 -16 8, 778, 301* *Note that this does not include MAPP attendance of 4. 5 million annually at our 31 partner sites
LTE finances RESOURCE SUMMARY Salaries: $196, 320. 00 Operating: $138, 680. 00 Capital: $0. 00 TOTAL COSTS: $335, 000. 00 Revenues: $490, 000 Trust Account: 0. 00 TOTAL REVENUES: $490, 000. 00 Sponsorship Contributions: $0. 00 Fundraising Contributions: $0. 00 GRAND TOTAL: $-155, 000. 00 RESOURCE EXPENDATURES Quarter Expenditures Q 1 General 4, 197. 41 (-21, 002. 59) Q 1 Staff 44, 215. 11 Q 2 General Projections 29, 330 Q 2 Staff Projections 49, 080 Q 3 General Projections 34, 650 Q 3 Staff Projections 49, 080 Q 4 General Projections 49, 500 Q 4 Staff Projections 49, 080
- Slides: 9