Crossing the Chasm Whats New Whats Not Strata

Crossing the Chasm What’s New? What’s Not? Strata Conference Santa Clara: February 12, 2014

2 (V or s at ds ar CHASM gg TORNADO La a (C te on M se aj rv or at it ive y s) L r (P ly ra M gm aj at ori ist ty s) Ea isi Ad on op ar te ie s) rs Ea rly no v In How High-Tech Markets Develop The Technology Adoption Life Cycle MAIN STREET EARLY MARKET BOWLING ALLEY

Crossing the Chasm Two Key Principles • • 3 Target a “beachhead” segment • Niche market with an intractable problem, not solvable by conventional means • Process owner is under pressure to find a solution • Pragmatists are willing to consider disruptive approach Commit to provide the “whole product” • Complete solution to the intractable problem • Typically involves products and services from partners and allies • Lead vendor takes responsibility for ensuring customer success

Crossing the Chasm What’s New? Consumer IT! • • 4 Digital Services • Light to deploy, focus on user experience • The Lean Start-Up • Minimum viable product, rapid agile learning • Leap to the tornado Critical Success Factors: The Four Gears • Acquire • Engage • Convert • Enlist

Crossing the Chasm What’s Not? Enterprise IT! • • Taking the Enterprise Digital • Heavy to deploy, focus on end-to-end systems • Crossing the Chasm • Whole product, partners and allies • Bowling alley strategy Critical Success Factors • Pre-chasm ─ • Post-chasm ─ 5 Breakthrough projects with top-tier brands High value use cases with compelling reasons to buy

Big Data: 2014 Technology Enthuiasts: Cool Tools!! Stinger Go Hive Accumulo Blink. DB Shark Mesos Python Graph. X 6 MLbase Pig Tachyion Cassandra Giraph Spark

Big Data: 2014 Visionaries: Powerful Concepts! 7 • Extreme machine learning • Collaborative predictive analytics • Scale-invariant intelligence • Neural networks for machine perception • Real-time interactive big data visualization • Graph all the things • Large scale machine learning cookbooks • Collecting massive data via crowd-sourcing

Big Data: 2014 Visionaries: Big Opportunities! 8 • Data-powered government • Creating the digital brain • Big industrial internet data • Driving the future of smart cities • The ocean’s big data platform • Big data maps to renewable energy • Open source big data for defense • Big data for big power: the smart grid

Big Data: 2015 Crossing the Chasm: Pragmatists in Pain! • Big Data visionaries pose existential threats • Amazon and the existence of traditional RETAIL • Google and the future of traditional ADVERTISING • Cybercriminals and the future of traditional SECURITY • The penny drops: “Without big data analytics, companies are blind and deaf, wandering out onto the web like deer onto a freeway. ” 9

Thank You gmoore@geoffreyamoore. com twitter. com/geoffreyamoore http: //linkd. in/Yn. Bwig 10