Cross Sell Marketing Support Taglines Different Words Same
- Slides: 10
Cross Sell Marketing Support
Taglines – Different Words, Same Unified Message Georgia Illinois Michigan New Jersey New York Texas Virginia Kansas Kentucky Minnesota Missouri North Carolina Rhode Island Tennessee West Virginia Wisconsin Chance to Win Millions 4 Nights Weekly A Whole New Ball Game Always a Big Jackpot! 4 Drawings Every Week! It Has Arrived Dream Bigger, More Often It wasn't born in TX, but it got here as fast as it could Chance to Win a Jackpot 4 Nights a Week! Don't Miss Out on the Jackpots Why Choose? Play Both! What's Your Dream? We've added a new star to our lineup! Big JPs 4 Times a Week/More Fun Than One Why Choose? Play Both! Now Playing Mega Millions! Two Jackpots Games…Buy Them Both! Something Mega Exciting is Rolling Into Wisconsin!
Illinois • New Jackpot Signage • How-to-Play Materials • Ticket Messaging • Retailer Training • Public Relations Events
Texas • Creative Point-of-Sale Material • “Jackpot Alert” Badges for Clerks • In-store Lone Star Spin promotions for a Lottery merchandise prize. • Customer Appreciation Days with Texas Lottery promotions trailer. • Ask for the Sale promotions
Tennessee • Unique advertising – a “movie theater marquee”-themed poster, advertising both jackpot games like featured movies. • Lottery website “home page takeover” with marquee image • “Mega Millions Coming Soon” point-of-sale
Georgia • “Lights, Camera, Action” promotion where players create TV commercials • Flash Mob Dance Group press event at the Atlanta airport. • Chain-specific promotions • Social media: Facebook, Twitter, and You. Tube. • Dual jackpot billboards • Direct mailers with Buy One, Get One (Powerball) coupons. • Georgia Lottery “Street Teams” traveling throughout the stat.
Virginia • Television and Radio Advertising • Dual Jackpot Signage • Website Banner Ads • Bus Wraps • 75 Updated Billboards • Retailer 2% increased commission on all PB and MM tickets through April 10. • Mega Power Sweepstakes – Players submit non-winning PB and MM tickets for a chance for cash prizes
Wisconsin • New Point-of-Sale material • Television Commercials • Internet Advertising • New Jackpot Signage • Retailer Training: Updated retailer reference guides, in-store training, and retailer newsletters. • Retailer Incentive: For every MM ticket sold with Megaplier, retailers received an additional $0. 195 added to their standard $0. 056 commission!
North Carolina • Social Media: Twitter • TV and Radio Advertising • New point-of-sale material • Update Billboards • Bonus Payments for retailers who sell winning Mega Millions or Powerball tickets in North Carolina. • “Ask for the Sale” strategy for the Megaplier option
Minnesota • “Be the First to Dream” launch event at Lottery Headquarters on January 23. • Radio ads, television commercials, and new point-of-sale material, updated billboards • Player promotion: Players who purchased $5 of Powerball or $5 of Mega Millions on February 1 st or 2 nd got a $1 Mega Millions ticket free! • Mall of America event where players who purchased Mega Millions tickets got a chance to win a $2, 000 Mall of America Mega Shopping Spree, among other prizes.
