Cross Cultural Management Class The approaches of Hofstede

Cross Cultural Management Class The approaches of Hofstede and Trompenaar Cross cultural management, Hofstede and Trompenaar, Jelle 1

Trompenaar’s model of culture Artifacts and products Norms and values Implicit assumptions Trompenaar and Hampden-Turner, page 22 Cross cultural management, Hofstede and Trompenaar, Jelle 2

Artifacts and products • Explicit culture • Food, buildings, etc Compare differences between the British, the French and the Netherlands build environment. Cross cultural management, Hofstede and Trompenaar, Jelle 3

Norms and Values • Norms; what is right and wrong, rules, codes of conduct. • Values; what is good or bad Compare differences in norms and values in the Dutch and the American culture. Dangers? Cross cultural management, Hofstede and Trompenaar, Jelle 4

Implicit assumptions • Like the fish unaware of the water it is in. The griot in Mali! Cross cultural management, Hofstede and Trompenaar, Jelle 5

Cultures Normal distribution • (page 25) the French and the American culture Cross cultural management, Hofstede and Trompenaar, Jelle 6

Trompenaar’s dimensions of culture 1. 2. 3. 4. 5. 6. 7. Universalism vs particularism Individualism vs communitarianism Neutral vs emotional Specific vs diffuse Achievement vs ascription Attitudes to time Attitudes to the environment Trompenaar and Hampden-Turner, page 11 Cross cultural management, Hofstede and Trompenaar, Jelle 7

Universalism vs particularism • • Obligations Follow codes of conduct • Choices • Show best behavior Problems to evaluate performance in a professionals culture Sum up of differences on page 48. Trompenaar and Hampden-Turner, page 31 Cross cultural management, Hofstede and Trompenaar, Jelle 8

Exc. Test yourself on Univeralisme or paticularism • Test on page 33, 36, 38. Cross cultural management, Hofstede and Trompenaar, Jelle 9

Individualism vs communitarianism • • Individual first Group values linked with motivation • Group first • Self interest prime motivator Compare the adhocracy with the professional bureaucracy Sum up of differences on page 67. Trompenaar and Hampden-Turner, page 11 Cross cultural management, Hofstede and Trompenaar, Jelle 10

Neutral vs emotional • Separate emotion from rationality • Mix emotion and rationality Compare the machine bureacracies with adhocracy Sum up of differences on page 79. Trompenaar and Hampden-Turner, page 69 Cross cultural management, Hofstede and Trompenaar, Jelle 11

Specific vs diffuse • Separate work from family and frinds • Mix work and affection Compare the bureacracies with the organic shapes Sum up of differences on page 100. Trompenaar and Hampden-Turner, page 81 Cross cultural management, Hofstede and Trompenaar, Jelle 12

Achievement vs ascription • • You are what you do • You are where you’re from Status through achievement • Status through position Compare the professioanals with the managers Sum up of differences on page 118. Trompenaar and Hampden-Turner, page 102 Cross cultural management, Hofstede and Trompenaar, Jelle 13

Attitudes to time • • Past Time as a circle • Future • Time as a straight line Sum up page 138 Trompenaar and Hampden-Turner, page 120 Cross cultural management, Hofstede and Trompenaar, Jelle 14

Attitudes to the environment • Handling the environment • Reacting to the environment Sum up page 155 Trompenaar and Hampden-Turner, page 141 Cross cultural management, Hofstede and Trompenaar, Jelle 15