Critical Missions SWAT From a hobby project to

Critical Missions: SWAT From a hobby project to a viral success

Who am I § Veli-Pekka Piirainen § Founder and CEO of Critical Force Entertainment Ltd (former Studio On. Mars) § Head of Kajak Game Dev Lab at Kajaani University § Co-founder at NMP Games Ltd § Former Studio Manager at Supercell North § Contact: veli-pekka@studioonmars. com 2

About us • Critical Force Entertainment Ltd is a game development studio founded in 2012 in Kajaani, Finland • Company is focused on developing cross-platform games with Unity 3 D game engine • Premium and Free to Play games for global market, special focus in Asia • Company is so far self-funded, but investors are very welcome 3

The team • • Veli-Pekka Piirainen, CEO Igor Levochkin, Lead Programmer Thanabodi Thongchat, Lead Artist Teemu Riikonen, Marketing (located in Beijing, China) Niko Kuivalainen, Map designer Richard Velosa, Support Manager (located in CA, USA) 3 -5 trainees (Game Development and Marketing), students from Kajaani University. Many freelancers and volunteers in Russia, USA, Europe and Asia – dedicated support teams – map designers, 3 D artists 4

The Game 5

Critical Missions: SWAT • Probably the first true cross-platform FPS online multiplayer game • Brings a Counter Strike like gaming experience on web Mac, PC and mobile platforms (i. OS and Android) • Mobile players can play against each other or against web and PC players if they want to Video 6

DAU of all versions • 292 116 (January 19 th 2013) 7

DAU of Android users • 131 345 (January 19 th 2013) 8

DAU of i. Phone and i. Pad users • 13280 (10058+3222) (January 19 th 2013) 9

How things proceeded 10

Mistakes made, lessons learned • Failure in outsourcing – Never get good quality with a cheap price • Lack of focus – In the beginning two simultaneous projects • No proper management – No time for full time management, inexperiency • Self publishing of premium versions – Success of free version made to believe success in premium • Bad server host provider – Inexperiency in choosing server host provider 11

What next? • • Mac and PC versions Critical Missions: Space New guns, models and maps, unlockable items In app purchases Special themed spin-off games Localized versions for Asian markets Ouya console, Windows 8? 12

Thank you very much! Q&A veli-pekka@studioonmars. com 13