CREAX process 1 Customer Value What VALUES do

CREAX process 1. Customer Value What VALUES do we want? 2. REsources What RESOURCES do we have? 3. Analogy across domains Where do we look for INSPIRATION? 4. X- Variation of properties for new or improved functions What do we change, what do we GAIN?

2 Product: What do customers want? I want better quality. Too dangerous, make it safer! Give me perfection Can I use this product on the go? The cost is too high More Performance! The product can wear, can you improve the wear resistance? Can my product self-repair? It’s too slow, I want it faster Can I pay per use? Is this cradle to cradle, or environmentally friendly? Make it easier to use. Too expensive. Can it be lighter, and thereby easier to transport? I want the product cheaper. Make my product biodegradable Not strong enough. Can my product make less or a better sound? If only it were free Make it beautiful it looks awful.

3 Process: What do customers want? I want it quicker! Where else can I use this process? Quicker, more, but safer! More Performance! Can I reduce labour costs? Can I save on production cost? Where am I losing time? Can I use cheaper materials? Who wants it? Can I automate the production? What can be automated? Can it copy from nature? Too expensive. I want the endproduct cheaper! Can the process be sustainable? Can I use other materials Can I produce it environmentally friendly? If only it were free Produce it quicker than the competitor?