CREATIVITY Have you ever felt this way Have

CREATIVITY

Have you ever felt this way? Have you ever felt like you don’t fit in? Have people called you weird or crazy? The people who are crazy enough to think they can change the world, are most of the times the ones who do. Many “crazy” people have genius brains. Does that make sense to you?

Commonality What do the following have in common? Toy Story Cars Finding Nemo i. Tunes i. Pods i. Pads

Steve Jobs

Vocabulary CEO Chief Executive Officer ○ The highest ranking person in charge of total management of an organization Innovative The creation of better or more effective products, services, technologies, or ideas Trademark A sign used by an individual or business to identify products or services

Vocabulary Co-Founder A person who founds or establishes something with another Apple Inc. American corporation that designs and sells numerous electronics, software and computers Pixar Animation Studios American computer animation film studio

Vocabulary Shareholder A person who owns shares of a company, which makes them a part owner Guru An influential teacher or popular expert Recall To request all purchasers to return a certain product due to the discovery of a fault Merge To combine to form a single entity

Steve Jobs Biography Born on February 24, 1955 Adopted as an infant by Paul and Clara Jobs During his youth, Jobs enjoyed working on electronics with his father While in high school, Jobs spent his free time at Hewlett-Packard (HP) where he met computer guru Steve Wozniak.

Steve Jobs Biography After high school, Jobs enrolled in college. After completing his first semester, he dropped out. Jobs dropped in on creative classes frequently. After a period of time, Jobs went on a spiritual trip to India. He understood the importance of intuition.

Apple I Computer Upon Jobs return from India, he met up with his old friend Steve Wozniak had been working on the Apple I computer. In 1976, Jobs and Wozniak co-founded Apple Computers, mainly working out of his families garage. The Apple I computer was the first model to sell under the Apple name. It sold for $666.

Jobs Leaves Apple The next few products sold by Apple had numerous design flaws and recalls. IBM (another major computer manufacturer) quickly surpassed Apple sales. Executives soon began to phase Jobs out, which led him to resign as Apple’s CEO in 1985.

Pixar Animation Studios Following Jobs resignation, he purchased an animation company which later became Pixar Animation Studios. Jobs invested $50 million of his own money into the company, which later produced popular films including: Toy Story, Finding Nemo and The Incredibles.

Back to Apple In 1997, Apple asked Jobs to return to their company and help them return to be the leader in the computer field once again. In 1998, Apple introduced its i. Mac and i. Book personal computers. In 2000, Jobs became the CEO of Apple once again. Soon after, Apple introduced the i. Pod and launched i. Tunes.

Jobs Final Years The i. Phone and i. Pad were later launched. In 2006, Pixar merged with Walt Disney Studios, making Steve Jobs the largest shareholder. In 2011, Apple was declared the wealthiest company in America. That same year, Jobs resigned as CEO due to his difficulties with pancreatic cancer. Jobs died on October 5, 2011 at the age of 56.

How did Jobs make Apple a success? Brought in new management He reviewed every team at Apple and asked them to explain why they were important to the future of the company If they failed to do this, they would most likely lose their jobs Self-imposed annual salary of $1 per year Rearranged stock options

How did Jobs make Apple a success? Innovative products Effective branding campaigns Example- Apple’s trademark Stylish designs Know what customers want Keep things simple

How was Steve Jobs unique? Adopted Did not graduate from college Innovative Creative Simple Billionaire Video Clip

Vocabulary Review What is a CEO? The highest ranking person in charge of total management of an organization. What does innovative mean? The creation of better or more effective products, services, technologies, or ideas. What is a trademark? A sign used by an individual or business to identify products or services.

Vocabulary Review What does it mean to recall a product? To request all purchasers to return a certain product due to the discovery of a fault. What does it mean if two companies merge? They combined to form a single entity. What is a shareholder? A person who owns shares of a company, which makes them a part owner.

Review What did Steve Jobs enjoy working on with his father? Electronics What college did Jobs graduate from? He did not graduate from college Who did Jobs co-found Apple with? Steve Wozniak Did jobs stay with Apple until his death? No, he resigned in 1985. He returned to Apple in 1997.

Review What computer animation company did Jobs purchase and create? Pixar Animation Studios When jobs returned to Apple, was he the CEO? Yes, but not right away. Jobs returned to Apple in 1997. In 2000, he became CEO. What caused Steve Jobs death? Pancreatic cancer

Review How was Steve Jobs unique or creative? Innovative Simple Relied on intuition Did not graduate from college