Creative Thinking Creative Thinking Thinking in an original
- Slides: 13
Creative Thinking
Creative Thinking � Thinking in an original, varied and innovative way � BENEFITS › › Improve solution quality Stimulates profitable new products Motivates workers Improves productivity
Creative Thinking to Solve Problems � New products/services to meet changing needs � Creative marketing � Adapt existing products � Creative strategies � Motivate and manage staff � Employees think for themselves � Creative public relations
Techniques to solve business problems creatively � Create environment that promotes creative thinking › › › › � � � Encourage experimentation Positive feedback Provide time, resources and opportunities Encourage problem solving sessions Training staff Rewarding achievement Freedom to express in non-threatening environment Working with others to solve problems Develop creative thinking skills Use non-conventional solutions
Problem Solving
Decision Making VS Problem Solving DECISION MAKING - Done by 1 person Authoritarian approach Considers existing alternatives & decides which 1 is best STEPS: 1 - Identify problem 2 - Consider possible solutions 3 - Decide PROBLEM SOLVING - Carried out by a group Requires creative thinking Evaluates alternatives Uses research Decision making is a part of problem solving STEPS: 1 - Identify problem 2 - Define the problem 3 - Evaluate possible solutions 4 - Formulate strategy 5 - Implement strategy 6 - Monitor strategy 7 - Evaluate process
Problem-Solving Techniques � Mind Mapping � Brainstorming � Force-Field Analysis � Empty Chair Technique � Delphi Technique � Nominal Group Technique � Forced combination � SCAMPER
Forces against Change E-books used at Alex to replace textbooks Decision: AGAINST Theft (5) Charging (4) Software updates (2) TOTA L 9 Change Suggested Cheaper longturn (3) More engaging (4) Be updated easier (2) * TOTA L Forces for Change Force Field Analysis 11
Empty Chair Technique � Place a chair in room � Imagine someone you respect is sitting in that chair � Discuss problem from all angles � Discuss all possible solutions
Delphi Technique � Panel of Experts � First questionnaire given to panel � Answer individually and anonymously � Responses summarised into feedback report � 2 nd questions and feedback report to panel � Panel can change their answers � Final Summary Panel 1 st Q Answer Summarised 2 nd Q & FBR Final Summary
Nominal Group Technique Used to avoid the disadvantages of group discussions � Group is divided into smaller groups � Problem is defined clearly � Individuals brainstorm � One by one, each person provides their ideas to the group � Each idea is rated anonymously (1 – 10) � Ratings / Points are calculated � Each group them presents their “best” solution
Forced Combination Most creative ideas stem from re-mixing current ideas � In a group, define and understand the problem � Brainstorm key words to do with the problem � Write key words on a small piece of paper and make them visible (ie. Wall) � Combine words to make new combinations � Be adventurous and play around � Select the best ideas and create a strategy
SCAMPER � Substitute � Combine � Adapt � Modify � Put to another use � Eliminate � Reverse
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