CREATIVE THINKING AND PROBLEM SOLVING AMANDA JURIES Description

CREATIVE THINKING AND PROBLEM SOLVING AMANDA JURIES

Description of the term ‘creativity” Creativity refers to the ability of a person to think original, varied and innovative. Creative thinking focuses on exploring ideas, generating possibilities and looking for many possible answers 2

Repurposing-Reuse of Tyres 3

4 Application of creative thinking to address business problems In a business various problems constantly crop up and need to be dealt with. Creative thinking and problem solving are essential techniques that can be used to manage situation. Businesses must also adapt to market changes quickly and creatively.

5 Problem-solving skills • • • Start by identifying and defining the problem. Get every one's views on all the needs that the solution must satisfy. In a group, brainstorm as many solutions as possible. Select the best possible solution Consider a combination of solutions, should that choice be the best solution Finally, design your strategy.

6 Routine versus creative thinking Routine thinking is a left brain function. Creative thinking is a right brain function. Focus on analytical thought, logic, reasoning, number and written skills. Focus on creativity, imagination, insight, holistic thought, art and music awareness.

Mental blocks to creativity and idea generation Being taught that there is always only one correct answer and they don't want to be wrong. Afraid of looking foolish or being criticised. Cannot escape routine thinking. Do not think that they are creative. Not knowing how to release their creative thinking abilities. Being logical and practical inhibits innovation. Having pre-conceived ideas about what is right. 7

Working with others to solve problems and generate ideas Difficult to be creative and innovative on your own. It helps if you are able to bounce ideas off others and get their opinion on a matter. Hearing other people expressing ideas often triggers more ideas in your own mind Working in groups, is a good way to generate ideas. With a group of people, the total experience and knowledge increases. This allows the group to view problems from a different perspective. 8

Working with others to solve problems and generate ideas Difficult to be creative and innovative on your own. It helps if you are able to bounce ideas off others and get their opinion on a matter. Hearing other people expressing ideas often triggers more ideas in your own mind Working in groups, is a good way to generate ideas. With a group of people, the total experience and knowledge increases. This allows the group to view problems from a different perspective. 9

Importance of Creative thinking skills Essential for the success in the business. Creative skills should be developed and practiced. Opportunities must be created for thinking activities, games and techniques. Creativity skills flourish in an environment that promotes creativity Employees need to feel free to: Question, Challenge, Try fresh approaches and give original innovative suggestions without being criticised or judged. 10

11 Conventional versus non-conventional solutions Conventional solutions Non-conventional solutions Getting solutions that are based on and that conforms to, what is generally done or believed. Getting solutions that are not based on and do not conform to, what is generally done or believed.

12 Problem-solving techniques we will be focusing on: The Delphi technique Force-field analysis

13 The Delphi technique • • • Is used to solve new and complex problems Uses an expert panel who never meets face-to-face. This encourages creative problem solving without the disadvantage of group meetings.

14 Method: The Delphi technique 1, Panel of anonymous 2. Anonymous experts are invite responses are Questionnaire is summarized; distributed. Panelist read feedback report. 4. Panelist may decide to change their original decision 5. Second questionnaire completed. Final summary and feedback report is compiled 3. Feedback report is sent to the panelist with a second set of questions; 6. Idea is to reach consensus through this method consensus; Best solution will be found

15 Force field analysis • • Designed by K Lewin in 1951. Used for decision making. Particularly when implementing change management. Structured way of looking at the pros (advantages) and cons (disadvantages) as a plan for change.

16 Method: Force field analysis 1. Write the plan or proposal for change in the middle of a sheet of paper. 4. Assign a score for each force from 1 for weak to 5 for strong Add the total score for both the resisting and support of change 2. List all the forces resisting change(forces aganst) in the column on the left 5. Weigh up the positive and the negatives Analyse the restraining forces and the best way to address them 3. List all the forces in support(forces for) of change on the right 6 Analyse the supporting forces and the best way to address them Identify priorities and produce an action plan

Assessing creative solutions to solve business problems ✘ ✘ ✘ It is important that solutions are carefully evaluated and assessed. Solutions must be effective. Solutions must work in the real environment in which the business operates. 17

Factors must be considered when evaluating a solution: # # is is the the solution successful? cost effective? clear? original?

19 Thanks!