Creative Industries in China Creative industries Design Fashion

Creative Industries in China Creative industries? ü Design ü Fashion ü Architecture Xi Jinping embraces China’s soft power. . . show charm of the Chinese culture to the world, and accommodate Chinese cultural inheritance with contemporary culture and a modern society To strengthen China's soft power, the country needs to build its capacity in international communication, construct a communication system, better use the new media and increase the creativity. . .

Dutch Design and Creativity is getting BIGGER 2

China’s creative development Creative industries are now seen as an important factor for the enhancement of the overall competitiveness of China’s economy and future growth Pro-active development Creative clusters by Chinese government Strong difference still between 1 st and 2 nd tier cities Physical pressence and some understanding of Chinese cultural values are very important IPR issues We see foreign successes in the following fields architecture, design, fashion, gaming and animation 3

• Competition high (both international and domestic) • Real estate sector under pressure • Sustainable building 4 Design Architecture • Largest segment in Chinese creative sector • Branding and marketing of growing importance within Chinese market • Internationalizatoin Chinese brands • Green city • Less focus on price compitition. • Often government ‘guanxi’ important • Product and industrial design Fashion Market Opportunities in China • From producer consumer to • Luxury market • Fashion market tripled in last decade • Online marekting and sales channels of growing importance • Fake-products

Get started link to the Dutch creative networks 5