Creating Yours PERSONAL BRANDING STATEMENT What is a
Creating Yours… PERSONAL BRANDING STATEMENT
What is a Personal Brand � Replaces “Objective” statement � Strategic approach to engaging the reader � Credible, relevant and expresses your unique value � A key marketing tool in differentiating you from the competition
Creating your Personal Brand � No one right way � Find strong action verbs � Find appropriate soft skills � Find words that describe you
Describing Yourself � What is your leadership style �Influential �Mentor �Coach � What is your communication style �Active listener �Articulate � How do you standout from competition �Bi-lingual �Expert in a specific area
Example OBJECTIVE: To secure a position as a retail manager in a fast growing company. PERSONAL BRANDING STATEMENT: Steadfast, committed and passionate sales leader, conceives and deploys creative proposals to overcome challenges and advance organizational measurables. Motivating and enthusiastic mentor and coach, instills ownership to engage successful performance-driven teams. Intuitive and attentive listener, readily uncovers customer need to offer viable and enticing product solutions.
Making Work � Something impressive or cool � Expertise, career goal, or aspire to be � Find five action verbs to describe yourself � Write your personal brand
Example PERSONAL BRANDING STATEMENT: Organized and dedicated senior at Gresham High School with a cumulative 3. 8 GPA. Known for being resourceful, outgoing, and persistent, with aspirations of attending Oregon State University and majoring in entrepreneurship.
Example PERSONAL BRANDING STATEMENT: Detailed-oriented bi-lingual team player planning on pursuing a career as a chef and restaurant owner after attending Mt. Hood Community College’s culinary program.
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