Creating New Revenue by Exposing Network Services Using

Agenda § Building platform capabilities for future services § Innovation, co-creation and crowdsourcing of ideas for new revenue generation § Openness, agility and interoperability by industry standardization § Learnings from Cloud © 2017 TM Forum | 2

Creating New Revenue Threats / Opportunities & What Should We Do © 2017 TM

Building platform capabilities for future services Business Value Evolutionary Model Crowdsource / Co-Create Value Index New Business Models Rapid & New Offers Transform Existing Services Virtualise Infrastructure The disruptive force of NFV and SDN - Santiago Andrés Azcoitia / APIs and their critical role in building new revenue services – Lester Thomas © 2017 TM Forum | 4 Time Value Creation Ecosystem Creation Capability Creation

Standardization v/s Innovation Guiding Rails v/s Playground Standard Exposure Layer Open APIs Industry standard data models Cross-industry best-practice Openness, Agility and Interoperability ‘Black-Box’ Platform Vendor/operator specific Innovative Agile & flexible Innovation Playground Innovation Boundary © 2017 TM Forum | 5

Adopting Standardization & Innovation Models Clear Separation of Concerns, Truly A Layered Model Billing & Payment APIs Customer Service APIs Service Management APIs Charging APIs Service Inventory APIs Service Order APIs Service Catalogue APIs Resource Management APIs Resource Inventory APIs Resource Order APIs Resource Catalogue APIs Marketing APIs Analytics APIs Enterprise APIs Common APIs © 2017 TM Forum | 6 Resource Customer Order APIs Service Partnering APIs Customer Loyalty APIs Management Customer Management APIs Management Product Catalogue APIs Management Business

Replicate Standards v/s Innovation Model Customer Needs Elicitation Customer Management A App: Firewall App: Enterprise ERP & CRM App: Nat App: DHCP B C Dynamic Virtual. Customer. Service Catalogue Inventory Installed Base Customer Endpoint Domain End to End Service Management Decomposed Service Order in Abstracted Building Blocks Service Order Decomposition + + Updated Customer Dynamic Virtual Installed Base Live Dynamic Service Inventory Application / Network Function Domain SDN Connectivity Domain APP APP NFV & APP Building Blocks Deployed NFV Building Blocks Technology Centre CPE Technology Infrastructur e SLA & Qo. S Needs Internet Deliver s Resource Domain / Component Services + + Enable s End to End Customer Service App: Firewall App: DDOS Deployed NFV Building Blocks External Technology Centre Hybrid Compute Storage Pool Physical – Logical Connectivity Layer A B C Internet Deployed NFV Building Blocks Technology Centre © 2017 TM Forum | 7 Separation of Concerns (Including Networks Layer)

Learnings From Cloud – Open Up Catalogue # 1 Catalogue # 2 Catalogue # 3 Catalogue # 4 Customer Playground Developer B 2 B 2 X API Customer Portal Ecosystem Marketplace Ecosystem Customer Management B 2 B 2 X APIs API Marketplace Catalogue API Monitoring Charging API Ordering API Monitoring API Catalogue API Ordering API Customer Need End-to-End Service Management + + + Decomposed Service Order in Abstracted Building Blocks Customer. Service Catalogue Installed Base End Point Service Management Service Order Decomposition Connectivity Services Management Live Dynamic Service Application/Network Function Services Management APP NFV & APP Building Blocks Deployed NFV Building Blocks Extend + Dynamic Virtual. Updated Customer Inventory Installed Base Dynamic Virtual Inventory Nested Hierarchical Services End-to. End Service Componen t Services (Resource) Deployed NFV Building Blocks External Technology Centre Access & Transport: Physical & Logical Connectivity Layer Innovation Playground End Point(s) Hybrid Compute Technology Centre Enterprise Applications Internet © 2017 TM Forum | 8 Technology Centre Technology Infrastructu re

New Revenue Opportunities Build An Innovation Hotbed, Multiple Touch Points Anyone / Anything Market Places Start Ups B 2 B / B 2 B 2 X Developers Ecosystem Partners Io. T / Wo. T End Points Cloud Providers Traditional End Points Suppliers Customer / Data Landing Point Ecosystem Partners Elevate Model for Any “Vertical” Elevate Model for Any “Thing” © 2017 TM Forum | 9 Elevate Model for Any & Every “One”

How Do We Achieve It ? Openness / Standardisation / Innovation / Collaboration / Crowdsourcing q 1. Standardising the information and data models, modelling languages, description of services/nodes etc. q 2. Standardising the processes, the steps that make things happen. § Standardisation makes building blocks interoperable § Boundary less Innovation [Anyone] Create Engagement Ecosystems Horizontal Extension of APIs Adopt API Standards © 2017 TM Forum | 10

New Revenue Opportunities Standards / Create & Adopt Redefines OSS/BSS as Customer, Service and Resource Management Customer Management: Managing Commercial relationship with Customers, Masters Products, CRM, Billing, Commercial Orders Service Management: Manages end-to-end Customer-Facing Services built Open standard APIs between the layers by Service-Chaining multiple Technical Components (Resource Facing Services) Resource Management: Management and Orchestration of Component Standards-based SDN & NFV component Services from each Technology Domain Technology Management: Management of the physical and virtual application and Infrastructure technologies Application & Transmission: Physical and Virtual application and Infrastructure technologies © 2017 TM Forum | 11

New Revenue Opportunities Extensions / Interoperability to Other Ecosystems TM Forum Open APIs Extension APIs Horizontal Extension of APIs TM Forum Information Framework Industry Specific Information Model Elevation of APIs via Hypermedia Representation Ecosystem to Ecosystem TMF 630/631 REST API Design Guidelines TR 273 Hypermedia Proposal © 2017 TM Forum | 12