Creating Killer Content Writing for the web can

Creating Killer Content Writing for the web can be some of the most challenging writing.

Importance of Context n n n Context is king, not content Think of billboard ads - short & snappy Focus on three characteristics n n n Reading from a screen Impact of the link Easy access to other sites

Don’t make users read online n n Screen legibility is generally poor Monitors project light can cause eyestrain over time Keep our copy concise Short is better

Provide context through links n n n Hypertext Link Content has to be written in a modular manner Adding links to related information in your copy can provide context where it is lacking

User Navigates into site n Home page n n Section pages n n Focuses on core message Expands on various aspects of core message Individual pages n Detailed information and supporting material

Reduce the desire to leave n n Content needs to be concise Hypertext link structure content Copy engaging and informative Write content accepting user may not know context

Reduce or remove n n The biggest part of creating a website is deciding what to leave out On a macro level n n Remove unnecessary pages and sections On micro level n Each page assessed for sentances and paragraphs to remove

Less is More n n Reduces the chance the user is lost Makes useful content more prominent It prevents users from becoming overwhelmed Content can be found quicker

How to prune n n n Easy to come up with great ideas for content and much harder to source that content Key content often comes from busy key people Work to prioritize web content

Judging content n n n Content meet business objectives? Content contribute towards success criteria What would user personas think of your content

Web logs n n n Useful way of judging how popular a piece of content is Visits and time spent on page Continually evaluate success of individual pages

Centric structure n n n Site map Structuring through card sorting Common mistakes in structuring sites n n Acronyms and jargon Going with the flow n Example password recovery

Scannable and approachable n n n Make it engaging Make it clear Make it scannable

Next Actions n Other Content n n n Graphics Multimedia-Mp 3, Video, Flash content Applications Identify Content Organize Content Edit Conent