Creating Fabulous Infographics in Power Point The Business

Creating Fabulous Infographics in Power. Point The Business of Visualization Bobby Wan ST Electronics

Creating Fabulous Infographics Using Power. Point Learning Objectives: �What is Infographics? �Effective of Using Infographics �Components of an Infographics �Benefits of Using Infographics �Showcasing Information Using Infographics �Emphasing Data �Condense Large Amount of Info into Pictorial Form �Using Graphics to Reveal Data

WHAT IS INFOGRAPHICS? Information graphics Definition Visual representations of data Present complex information quickly and clearly

INFOGRAPHICS IS…

HOW EVERYBODY ELSE IS DOING IT?

1 3

EFFECTIVENESS OF USING INFOGRAPHICS Easy to understand More engaging Allows sharing

WHY WE NEED INFOGRAPICS? The Average Person Remembers About 10 Percent Of What They Hear When Tested 72 Hours Later. But When Visuals Are Added Into The Mix, The Figure Increases To 65 Percent. 11

12 EXAMPLE 1

13 OUR BRAINS PROCESS IMAGES MUCH FASTER THAN TEXT Visuals are already a solution for a real-world problem Traffic signs are designed to convey all the necessary information in as little time as possible. If they were to rely on text alone, they wouldn’t be fit for purpose.

14 WHAT ABOUT THIS? WHAT’S THE MESSAGE?

15 VISUALS HELP TO IMPROVE ENGAGEMENT

COMPONENTS OF INFOGRAPHICS Visual Element Content Element Knowledge Element INFOGRAPHICS

BENEFITS OF INFOGRAPHICS Effective Learning Tool Easy to Share Brand Visibility Enhances Traffic Easy Web Transmits Customer Engagement Easy to Digest Viral Marketing Tool Highly Effective for SEO http: //community. dynamics. com/b/lookingglassmarketing/archive/2013/04/11/top-benefits-of-using-infographics-as-a-powerful-marketing-tool. aspx

SHOWCASING INFORMATION USING INFOGRAPHICS

EMPHASIZING DATA • Place numeric data with the description • Adjust the font size of numbers accordingly • Apply Word. Art text styles • Use alternate colours $39. 5 b i l l i o n Fares received by USA from external visitors http: //www. prnewsonline. com/Assets/Image/Black. Berry%20 SMB%20 Infographic. jpg

CONDENSES LARGE AMOUNTS OF INFORMATION INTO PICTORIAL FORM

USING GRAPHICS TO REVEAL DATA

TOP 10 PLACES TO VISIT IN S I N G A P O R E Gardens by the Bay Singapore River Chinatown Singapore Zoo Orchard Road Sentosa Universal Studios Singapore Jurong Bird Park Marina Bay Sands Newton Circus

THANK YOU! Bobby Wan