Creating an audience profile Vix Mc Keown Unit

Creating an audience profile Vix Mc. Keown Unit 1

Target Audiences John, 23, Brighton – John has enjoyed football ever since he was a child. He was in his school’s football team and then proceeded to take sports at college. He’s now in football training and wants to take this hobby further as a career. He is in the Social Grade ABC 1. Lukas, 10, Nottingham – Lukas was brought up as a football fan as he’s always been surrounded with football – his parents often watch the matches and Lukas enjoys playing football at school in PE. He is in the Social Grade C 2 DE. Laura, 15, Sheffield – Laura found her love of football through playing it at school and she’s always been the athletic type. She takes GCSE sport and is hoping to compete in the future. She is in the Social Grade ABC 1. Paul, 54, Cardiff – Paul has always loved football and used to play in a football club. He’s a family man but also goes to see the matches and will watch football down the pub with his friends. He is in the Social Grade C 2

Who might buy the product? People looking for football kits or football merchandise. Fans of football. Those who play football recreationally or professionally. Children influenced by their families which are involved with football. Those with interests/passions for sport – sports enthusiasts. People of all ages but especially children as they’re likely to see products and want them if they’re a football fanatic and then they’ll ask their parents for them – they may also recommend the product to friends. Those interested in classic football shirts who would like a reproduced version. Adults who want a memoir of their childhood if they enjoyed football whilst they were younger.