Creating an Audience Profile By Chantelle Carman Scenario

Creating an Audience Profile By Chantelle Carman

Scenario Football Mania is a sports company based in Sheffield and they specialize in the production of football merchandise. They currently have a contract with the FA to reproduce classic football shirts and are therefore quite specialist. The owner of Football Mania has asked you to make them a website. As part of this, the owner has asked you to think about the different target audiences that might be interested in the product. They have therefore asked you to create a profile of the average audience member that takes into account ideas about profiling from geodemographic and psychographics.

Who might buy the products? People who might buy the product would be football fans of a specific team in mind. They are usually any age range, from young children to the elderly, but the most typical people who would buy the product would be middle aged people. The typical audience member football would be males, although there are some females that do like watching football, there always typically more men that go and watch it. Over the past five years it states that 33% of women would go to football games (800, 000) [http: //esol. britishcouncil. org/content/learners/skills/reading/football-fans] which means that 67% of overall football fans are males, so I believe that more men would buy this product. People who support the teams shirts that Football Mania are selling. People who enjoy the game of football. Through thorough research, I have concluded that men are more likely to buy this product, when you search “Football Shirts” into the internet the typical answer would be “Men’s Football Shirt…” More men seem to buy this product designed for football. So in my product I will focus it more on men rather than women and children. Typical people who might want to buy football shirts would be people who are already obsessed with that particular team and would want to wear anything to support them. They probably would already own a lot of merchandise and memorabilia to do with that specific team, e. g. a signed shirt, bobble heads of specific players, posters, etc.

Audience Profile Gary is a 46 year old White British male from a working-class family. Gary was brought up supporting the family team of Manchester United, he also played for his local team as a child as his father wanted him to join it. When his dad took him to his first United game when he was 7, he experienced the amazing atmosphere and it felt when his team won. Now, Gary is a builder and often goes to the pub with his friends after work. His friends call him “Gazza” and he has a season ticket (home and away games) to all the Manchester United games to which he always goes with his friends and his 16 year old son Jack. Gary’s house is full of merchandise from things such as posters of members, signed tshirts, signed footballs, calendars and mugs. Gary has a wife and two children, one girl and a boy. His daughter and wife doesn’t like football but like Gary’s father, Gary introduced his son to football at a very young age. Every year his family buy him more United merchandise he can store in his special cabinet.

Create a collage which demonstrates that you have considered the age, gender, interests and NRS classifications of the average audience member