CREATING A POWERFUL INFLUENCER MARKETING PITCH DECK A

CREATING A POWERFUL INFLUENCER MARKETING PITCH DECK

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Today’s Agenda 1 Discuss Current Agency Engagement 2 Review Results of Engagement 3 Introduce New Capability: Influencer Marketing 4 Next Steps

DISCUSSION CURRENT ENGAGEMENT

Add Text, an Image, or Both

REVIEW ENGAGEMENT RESULTS

INTRODUCTION INFLUENCER MARKETING OVERVIEW

FACTS • • • 92% of consumers trust user-generated content and word-of-mouth more than advertising 74% rely on social networks to guide purchase 60% of purchase research is done before going to brand’s site

DEFINITION Influencer marketing is partnering with individuals who have significant audience and influence with a particular consumer segment.

REASONING Influencers drive scalability via consumer reach, engagement and content.

PROCESS • • • Efficiently find and manage online content creators Easily publish content to multiple channels Accurately measure the effectiveness of the content

SAMPLE INFLUENCERS Annabelle – Viva. Luxury Los Angeles-based fashion influencer who loves fashion and travel. Mc. Kenzie – Girl Loves Glam Wife. Mom. Cosmetologist. Beauty Junkie. Fashion Lover. Love Projects. Hair tutorials. Makeup Looks. Room Makeovers. You. Tuber. Kristie – Blushing Basics is your go-to resource for all things beauty and style. Daniela – Nany’s Klozet Miami fashion blogger from Venezuela with a fun and fabulous look.

FOLLOW-UP NEXT STEPS

THANK YOU!