Creating a culture for working better together May

Creating a culture for working better together May 2009 Slide 1

About the UNECE Different technical programs: o 56 member countries 200 staff Based in Geneva o o o Statistics Energy Transport Environment Trade Housing Etc…

How to improve the situation?

Could Web 2. 0 provide solutions?

Santa 2. 0? May 2009 Slide 5

Enterprise 2. 0: the application of Web 2. 0 within the organization

What is the problem? Boundaries within organizations between work units • between geographical locations • between social groups • physical environment • Email Restricted to sender/receiver(s) • Content is hidden within inboxes • Poor recordkeeping practices

Examples of Enterprise 2. 0 v Blogs to document and share v Wikis for collaborating v Social networks strengthen ‘weak ties’ May 2009 Slide

Advantages of Web 2. 0 v Use is widespread v Relatively inexpensive v Flexible v Devolved to individuals v Informal and quick May 2009 Slide

Risks v Choosing the right tools v Integration with existing systems v Loss of control v People will use them anyway May 2009 Slide

You will need to have: 1. 2. 3. 4. 5. Senior management support Communication Culture Incentives Infrastructure May 2009 Slide

Conclusions of UNECE study v General dissatisfaction with internal communication v Staff know about Web 2. 0 v Applications already in use v Lots of good ideas v Cultural change is needed May 2009 Slide

Questions for discussion 1. 2. 3. What plans do you have for using Web 2. 0 for internal communication? Is anyone using blogging successfully? Is Facebook banned or encouraged in your organization?

Questions for discussion 4. 5. What kinds of incentives and rewards exist to encourage internal communication? How well can the management of internal and external communication be combined?