Create Your Own Spoof Ad The 8 Steps

Create Your Own Spoof Ad

The 8 Steps to Creating Spoof Ads • • Communication Objective Target Audience Format Develop the Concept The Visual The Headline The Copy Mistakes to Avoid

Communication Objective • • • This is the most important step It sets the stage to develop the entire ad The key element “What is your message? ” Example: Eating Rutabagas is Cruel! Your entire ad should focus on this objective

Target Audience • Who is the message for? • What age group? Or demographic? • Examples: children, teens, high income earners, athletes, etc.

Format • • • Poster Flyer Newspaper ad Pamphlet Magazine

Develop the Concept • The main idea to express in the ad • Good concepts can be used in other similar ads • The concept includes the Heading (title), the visual (picture) and the copy (other text)

The Visual • Should be interesting • Should be relevant • Should be at least half of the space used for the ad

The Headline • Keep it short, sweet and to the point so people will read it • Make it memorable so it will stick in people’s minds • Example: “Just Do It!” - from Nike ads

The Copy • Copy is other words on the page to further explain things in or about the ad • It may include facts or definitions • It may be the main point you are trying to get across

Mistakes to Avoid • Avoid clutter – less is more • Avoid chaos and confusions – keep it simple • Keep the message clear – people shouldn’t have to guess what it is about • NEVER have spelling mistakes – they will become the focus of the ad and take away from your objective