CREATE ADS that SELL CREATE ADS that SELL

CREATE ADS that SELL

CREATE ADS that SELL 1. Top 5 elements that make up an ad that generates results for your clients. 2. How does the human eye read ads? 3. Tops 8 headline formats in ads.

A headline tailored to your target audience 1 5 Elements that make an ad 1 1 2 3 Copy that will explain the benefits of what you are offering. Can be written in point form or in sentence form as long as it is direct and precise. 4 Image: 3 Body copy: 4 Call-to-action: 5 Signage: 5 123 Anystreet Yourtown 000 -0000 www. websitehere. com Who would you like to talk to? Be specific rather than general. One audience at a time. Make sure to Grab their attention by using a headline tailored to your target audience. 2 Copy that will explain the benefits of what you are offering. Can be written in point form or in sentence form as long as it is direct and precise. An enticing call to action! Headline/Sub headline: The image should support the headline, grab the attention of the target audience or quickly show what the ad is about. The body text of your ad should explain your offer and generate interest and guide the reader towards the next step. The call-to-action should be clear and should instantly show the reader the benefit of taking action. Should be clear with all the necessary contact information

Will this ad create results? 1. Headline: Who is this ad talking to? Answer: No one in particular. 2. Image: Did it catch my attention immediately? Does it tell me what they are selling me? Answer: Perhaps if I look at it long enough. 3. Body copy: Does it generate interest? Answer: Not really. 4. Call-to-action: Is there a strong call to action? Answer: No 5. Signage: Is it clear? Answer: Yes

1. Headline: Who is this ad talking to? Answer: People who suffer from back pain. 2. Image: Did it catch my attention immediately? Does it tell me what they are selling me? Answer: Yes it did. The other pictures in the ad confirm the message 3. Body copy: Does it generate interest? Answer: Yes it explains exactly what they do and the ad also contains additional pictures to back it up. 4. Call-to-action: Is there a strong call to action that makes me want to call the business? Answer: Yes, it has a Free offer. 5. Signage: Is it clear? Answer: Yes

MESSAGE CLEARER MESSAGE

Eye movement when reading a vertical ad Eye movement specialists state that people read vertical print ads in a J movement. They begin at the top and move downward, only to come up again to form an imaginary J shape. This is why it is very important to place the elements in your ad in strategic places.

Will this ad generate optimal results? 1. Headline/ Sub headline: Is vague and asks the audience to guess what it’s about. 2. Image: Grabs my attention although at first glance it could be a Travel agency ad, a spa ad, a swimwear store ad, etc. 3. Body copy: Explains what they do, but if the headline didn’t grab my attention, there’s a good chance that I might not want to read on…. 4. Call-to-action: None really. NOTICE: The ad does not flow well. The use of color could be better. 5. Signage: I can see the logo clearly but I need to search for the address.

Will this ad generate optimal results? 1. Headline: Is very clear. Promises a very specific result to a very specific audience. 2. Image: Gets my attention even more so because it works hand in hand with the headline. 3. Body copy: Explains clearly what the advertiser offers. 4. Call-to-action: NOTICE: The ad flows naturally, the choice of color is well thought out to make sure that the ad is pleasant and easy to read Clear message that makes me want to act now. 5. Signage: Very clear!

Eye movement when reading horizontal ad For horizontal ads, the readers eye will start from the left , follow through to the right, then move downward, only to go back to the right to form an imaginary Z shape. Once again, it is very important to put key elements in strategic places so that your ad renders the best results possible.

5 ad layouts that use the Z formula A headline directed at your target audience 1 2 Copy that will explain the benefits of what you are offering. Can be written in point form or in sentence form as long as it is direct and precise. 5 3 -BENEFIT HERE 123 Anystreet Yourtown 000 -0000 www. websitehere. com An enticing call to action! 4

A headline directed to target audience COPY/OFFER CTA COPY/OFFER SIGNAGE A headline directed to target audience COPY/OFFER CTA SIGNAGE

Who do we advertise for? The first and most important person in the advertising equation is the reader or potential customer. Our job is to make sure to get his/her attention. What is the single most important thing to do to get the reader’s attention? Write a headline that will talk to him or her. Tell the reader what they can expect from your advertiser, and compel them to read on. Let’s look at the top 8 headline formats that are used in effective print ads.

The top 8 Headlines used in print Sample client: Laser hair removal clinic 1. Question: Are you tired of shaving your legs everyday? 2. Command: Toss your razor use our laser 3. Testimonial: I haven’t shaved in 10 years 4. Promise: Never wax or shave again 5. Emotional: Facial hair doesn’t need to be an embarrassment anymore 6. Statement: Ten sessions is all it takes to have hairless legs 7. Informative: Even blonds can get laser hair removal now 8. Self praise: The #1 Hair removal salon for over 10 years

Question headline

Command

Testimonial

Promise

Emotional

Statement

informative

Self praise

Call-to-Action-Phrase Ideas Give them a deal Drive Event registration § Save now! § Get 40% off only on Wednesday § Claim your coupon today § Claim your free gift at the store § FREE ______ this weekend only § Act now! There are only 2 ______ left! § Register now! § Buy your tickets before it’s too late! § Don’t miss this event! § Win a free upgrade by reserving your seat today! § Book today and get a backstage pass! § First 20 to register get a bonus gift! Send to your Website or social accounts § Register now! § Follow us on____ and get ____FREE § Like us on Facebook and be automatically entered in our draw to win___ § There going fast, get yours at ____ § View our entire inventory online at____ NOTE: Find these cheat sheets online under sales WEBINARS, SALES PROPOSALS AND PLANNING TOOLS

NOTE: Find these cheat sheets online under sales WEBINARS, SALES PROPOSALS AND PLANNING TOOLS

WHERE TO FIND OUR CHEAT SHEET

Summary of what you need to create ads that sell! 1. Remember that to build ads that sell you have 5 key elements that must be included in you ad: Headline, image, body copy, call-to-action and signage. 2. Whether your ad is horizontal or vertical, make sure to place the element of your ad that follow the eye movement strategy ─ either the J or the Z. 3. A Headline is the most important element of an ad. Make sure it grabs the attention of the specific buyer you want to reach. 4. Use any of the top 8 headlines types to reach your audience in a very specific way. 5. If you want to create an ad that guarantees results, make sure to add a compelling call to action.