Crafting Relatable and Catchy Content Marketing for Youth
Crafting Relatable and Catchy Content Marketing for Youth @nendrarengganis
Youth are the cult of a new We are told that we need new things. We love listening to new music, watching new movie, reading new books. But do we need to create new type of content to please the users?
Overflowing Contents Society 400 hours video uploaded per minute 80 million posts uploaded daily 2 billion monthly users. Our total population is 7, 6 billion!
No Better Than A Goldfish 12 SECONDS 9 SECON DS 8 SECONDS
What makes something more viral between youth?
Viral Myth Our Understanding The Facts Content that is suddenly spread like virus Content that helped by the orchestra of distribution Passed along organically between people Diffuse broadcast
Familiarity over Novelty
Why People Create AADC 2 and Re-making Old Songs?
Familiar Surprises LINE series AADC is a huge success because it gives you the heart wrenching moment of Cinta. Rangga. While also explore the possibility of their future life.
Familiar Surprises “Jangan rindu, ini berat. Kau tak akan kuat. Biar aku saja” Iqbal is re-living Dilan character. Giving an ‘already familiar Dilan book’ a bigger chance to success.
To Create Something Familiar -- You Need To Understand Your Users
Who are they? How can I convince them? What do they like? What kind of voice they are using?
Distribution Over Content
Strengthening your social media presence Start everything organically Understanding your peak time for posting Piggy back hack
“Start by understanding that no one cares about your brand. People care about themselves. Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge. It’s about them. It’s not about the brand. ”
Shall we talk, now?
- Slides: 20
