Crafting Effective Risk Communications Strategies Suzanne L Frew

  • Slides: 14
Download presentation
Crafting Effective Risk Communications Strategies Suzanne L. Frew Risk Communications Consultant, Circle. Point e.

Crafting Effective Risk Communications Strategies Suzanne L. Frew Risk Communications Consultant, Circle. Point e. Community Summit Las Vegas, Nevada August 25, 2006

Using “Intelligence”

Using “Intelligence”

Five Critical Steps Hear Understand Believe Personalize Act

Five Critical Steps Hear Understand Believe Personalize Act

America’s Communities… How are we changing? !

America’s Communities… How are we changing? !

Shifting Demographics • Diversity is far more complex than Census Bureau measurements • 2.

Shifting Demographics • Diversity is far more complex than Census Bureau measurements • 2. 4 million - more than one race • Hispanic population doubled since 1980 • Asia Pacific population increased by 72% since 1990 Tawara Goode, Director Nat’l Ctr for Cultural Competence Georgetown U. Ctr for Child & Human Dev.

U. S. Foreign Born Population 33. 5 million (11. 7% US population) Source: US

U. S. Foreign Born Population 33. 5 million (11. 7% US population) Source: US Census Bureau, Current Population Survey 2003 Annual Social and Economic Supplement

Community and Cultural Identity

Community and Cultural Identity

Defining the “communities within community” Are they based on… Geographical boundaries? Political boundaries? Demographics?

Defining the “communities within community” Are they based on… Geographical boundaries? Political boundaries? Demographics? Religion? Language? Traditions? Professions?

Iceberg Of Culture art dance sports Use of time Adapted from K. Hagemann music

Iceberg Of Culture art dance sports Use of time Adapted from K. Hagemann music food Body language Interpersonal Use of space Concepts of cleanliness Taboos Values Social hierarchy Individual freedom Group orientation Family structure/expectations Religious beliefs, behaviors Traditions Criteria for good & evil distance Child rearing Values not Criteria of discussed individual worth Attitudes towards life & death Social relationships Location of power Hidden rules & regulations Idea of justice

Community Stakeholders

Community Stakeholders

Marginalized Populations “Socially and economically vulnerable groups who feel they have limited access to

Marginalized Populations “Socially and economically vulnerable groups who feel they have limited access to power structures, low resilience in lifestyle crisis, or have difficult sustaining high quality of life in a community structure. ”

Trust and Credibility

Trust and Credibility

Contact Information Suzanne L. Frew Senior Risk Communications Manager 510 -268 -8400, x 142

Contact Information Suzanne L. Frew Senior Risk Communications Manager 510 -268 -8400, x 142 s. frew@circlepoint. com Circle. Point 555 12 th Street, Suite 290 Oakland, CA 94607 www. circlepoint. com