Crafting Effective Risk Communications Strategies Suzanne L Frew
- Slides: 14
Crafting Effective Risk Communications Strategies Suzanne L. Frew Risk Communications Consultant, Circle. Point e. Community Summit Las Vegas, Nevada August 25, 2006
Using “Intelligence”
Five Critical Steps Hear Understand Believe Personalize Act
America’s Communities… How are we changing? !
Shifting Demographics • Diversity is far more complex than Census Bureau measurements • 2. 4 million - more than one race • Hispanic population doubled since 1980 • Asia Pacific population increased by 72% since 1990 Tawara Goode, Director Nat’l Ctr for Cultural Competence Georgetown U. Ctr for Child & Human Dev.
U. S. Foreign Born Population 33. 5 million (11. 7% US population) Source: US Census Bureau, Current Population Survey 2003 Annual Social and Economic Supplement
Community and Cultural Identity
Defining the “communities within community” Are they based on… Geographical boundaries? Political boundaries? Demographics? Religion? Language? Traditions? Professions?
Iceberg Of Culture art dance sports Use of time Adapted from K. Hagemann music food Body language Interpersonal Use of space Concepts of cleanliness Taboos Values Social hierarchy Individual freedom Group orientation Family structure/expectations Religious beliefs, behaviors Traditions Criteria for good & evil distance Child rearing Values not Criteria of discussed individual worth Attitudes towards life & death Social relationships Location of power Hidden rules & regulations Idea of justice
Community Stakeholders
Marginalized Populations “Socially and economically vulnerable groups who feel they have limited access to power structures, low resilience in lifestyle crisis, or have difficult sustaining high quality of life in a community structure. ”
Trust and Credibility
Contact Information Suzanne L. Frew Senior Risk Communications Manager 510 -268 -8400, x 142 s. frew@circlepoint. com Circle. Point 555 12 th Street, Suite 290 Oakland, CA 94607 www. circlepoint. com
- Liquidity measures
- Steps in developing effective communications
- Push pull profile strategies marketing communications
- Push pull profile strategies marketing communications
- Smarrtt
- The managerial process of crafting and executing strategy
- Crafting the service environment
- Crafting a compiler
- Crafting messages for electronic media
- Bullseye positioning model
- Service escape
- Nine compositional modes in digital media
- Crafting the brand positioning
- Crafting a personal entrepreneurial strategy
- Research sub questions