CPRP vs CPM Target Channel Market A B

CPRP vs CPM Target Channel Market A B Time Rating Net Cost CPRP Pop. CPM 30” (RMB) (000‘) ATV-1 1800 -1820 3. 1 11, 900 Cost Efficiency 1930 -2035 10. 6 ATV-2 2015 -2025 5 31, 620 14, 450 BTV-1 1900 -1915 2. 2 BTV-2 2045 -2050 7 1955 -2000 4. 8 6, 700 8, 400 9, 072 3839 1, 241 2983 1, 241 2890 1, 241 309 240 233 3045 1200 1890 435 171 270 700 700

CPRP vs CPM Ratinget Cost CPRP Cost Efficiency 30” (RMB) • Target Channel Time • Market • • A ATV-1 1800 -1820 3. 1 1930 -2035 10. 6 CPRP -比较相同的市场 ATV-2 2015 -2025 5 CPM - 比较不同的市场 • • • B BTV-1 1900 -1915 BTV-2 2045 -2050 7 1955 -2000 4. 8 Pop. CPM (000‘) 11, 900 31, 620 14, 450 3839 1, 241 2983 1, 241 2890 1, 241 309 240 233 2. 2 0 8, 400 9, 072 3045 1200 1890 435 171 270 700 700

TV -- Diary Vs PM

收视率曲线(Rating Trand)

到达率曲线(Reach Curve)

各调研 具介绍 ( X&L, CSM, AC Nielsen, CMMS ) 电视收视软件： Info TV, Telescope 优化软件: Plan TV, X’pert 监测软件: X&L TV Data, TV Tools, Print

各调研 具介绍 ( X&L, CSM, AC Nielsen, CMMS ) X&L : TV Data TV Tools CSM Info TV Plan TV CSM: Telescope X’pert CMMS : TGI : Print

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