Cover Your Legal Issues in SportEvent Marketing Bases
Cover Your Legal Issues in Sport/Event Marketing Bases Business Law LAP 3
Objectives Explain issues of unfair trade practices in sport/event marketing. Explain issues of risk management in sport/event marketing. Explain issues of contract law in sport/event marketing.
Explain issues of unfair trade practices in sport/event marketing.
• Legal issues affect sports at every level! • Sport/event marketers must be in the know.
The Business of Sports • Capitalism • Free trade can’t be restricted.
Trademarks • Importance of trademarks: Ø Money Ø Reputation
Trademarks • Lanham Act Ø Prevents trademark infringement Ø Violations result in injunctions, fines.
Antitrust Issues • Sherman Antitrust Act Ø Regulates interstate commerce Ø Outlaws monopolies
Antitrust Issues • Baseball exemption Ø Exempt from antitrust laws since 1922 Ø League can: § Block relocation § Contract (downsize) § Control all minor-league teams
Antitrust Issues • Sports Broadcasting Act of 1961 Sorry. Today’s game will not be shown due to a broadcasting blackout. Ø Limited antitrust exemption for sports teams Ø Can pool broadcasting rights Ø Can “black out” games
Rights of Publicity and Privacy • Right of publicity: Ø Protects person from unauthorized use of name/likeness Kool Cola The gold medalist of colas! Ø Gives person exclusive right to identity for commercial gain Jamal Williams Olympic gold medalist
Rights of Publicity and Privacy • Right of privacy—person can sue when: Ø Seclusion is invaded Ø Unreasonable amount of publicity is given Ø False light is shed
Explain issues of risk management in sport/event marketing.
Risk Management • Loss prevention Ø Security—keeping fans safe Ø Ticketing: § Counterfeits § Ticket scalping
Risk Management • Insurance Ø Fire, theft, injury, etc. Ø Prize indemnity
Explain issues of contract law in sport/event marketing.
Contract Law • Labor relations Ø National Labor Relations Act Ø Collective bargaining Ø Players’ associations Ø Strikes and lockouts
Contract Law • Other contracts Ø Sponsor contracts § Option to renew § Right of first refusal Ø Television contracts Ø Venue and personnel contracts
• Your school’s logo or mascot • Is it trademarked? • Licensing?
• Alcohol at college games or in advertisements • Is it ethical?
Acknowledgments Original Developers: Christopher C. Burke, Sarah Bartlett Borich, MBAResearch Version 2. 0 Copyright © 2013 MBA Research and Curriculum Center
Digital-based photography sources: Think. Stock Photos Various images used in this presentation are © 2013 Think. Stock Photos. All rights reserved www. Think. Stock. Photos. com
Copyright: All photographic digital images on this CD are owned by the aforementioned photographic resources or their licensors and are protected by the United States copyright laws, international treaty provisions, and applicable laws. No title to or intellectual property rights to the images on this CD are transferred to you. These sources retain all rights and are not to be used, digitally copied, transferred, or manipulated in any way. To do so is a violation of federal copyright laws.
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