Couva Shopping Complex Presented by HHB Associates Ltd

Couva Shopping Complex Presented by: HHB Associates Ltd Conducted: 24 th June 2013

THE SAMPLE Couva Shopping Complex 2

THE SAMPLE GENDER PERCENT Male 47. 5 Female 52. 5 AGE PERCENT 15 -19 4 20 -24 6 25 -29 13 30 -34 10 35 -39 12. 7 40 -44 10. 4 45 -49 13 50 -59 EDUCATION PERCENT No Formal Education 1 University 18. 4 Secondary 46. 8 Primary 22. 7 INCOME PERCENT Less than $1000 0 $1001 to $2000 5. 7 $2001 to $3000 8. 7 $3001 to $4000 9 $4001 to $5000 8 $5001 to $6000 5. 4 Vocational 11 RELIGION PERCENT $6001 to $7000 7 Hindu 25. 8 $7001 to $8000 9 Christian 65. 6 $8001 to $9000 8. 7 17. 7 Islam 4. 3 More than $10000 19. 7 60 -69 10 Other 0. 3 Refused 10 70 & Older 3 Refused Don’t Know 8. 7 4 Couva Shopping Complex 3

THE SAMPLE RACE PERCENT Afro Trinidadian 21. 1 Indo Trinidadian 61. 2 Other 17. 7 # OF PERSONS IN HOUSEHOLD PERCENT 1 - 3 persons 55. 2 4 - 6 persons 35. 4 7 or more persons 7. 4 No one else 2 Shoppers are primarily Indian sub-professionals and skilled blue collar workers, with family incomes above $10, 000 per month. HEAD OF HOUSEHOLD OCCUPATION PERCENT Professionals 9 Sub Professionals 18 Clerks 7 Service/ Shop Sales Workers Agri/ Forestry/ Fishery Workers Craft & Related Workers Plant/ Machine Operators/ Assemblers Elementary Occupation Housewives 11 2 19 14 19 1 Couva Shopping Complex RESPONDENTS OCCUPATION PERCENT Professionals 8. 8 Sub Professionals 14. 2 Clerks 9. 8 Service/ Shop Sales Workers Agri/ Forestry/ Fishery Workers Craft & Related Workers Plant/ Machine Operators/ Assemblers Elementary Occupation 11. 8 1. 4 12. 2 7. 8 20. 9 Housewives 9. 8 Students 3. 4 4

THE DETAILED FINDINGS Couva Shopping Complex 5

AREA WHERE SHOPPERS LIVE Area Live Percent THE Couva AREA 80. 8 OUTSIDE OF THE Couva AREA 19. 2 Area Work THE Couva AREA OUTSIDE OF THE Couva AREA Percent 59. 9 40. 1 Most shoppers (81%), live in the Couva area A substantial 40% work outside of the Couva area and so have opportunity to shop elsewhere. Couva Shopping Complex 6

AREA WHERE RESPONDENTS LIVE Percent Couva 16. 2 Phoenix Park 0. 3 Balmain 6. 7 San Fernando Freeport Carapichaima 1 Percent Williamsville 0. 7 1 Carli Bay 0. 7 2 Chaguanas 1. 3 Sangre Grande 0. 3 Tacarigua 0. 3 Tabaquite 0. 3 Felicity 0. 3 Marabella 0. 3 Chase Village 0. 3 Roystonia 5. 7 Penal 0. 3 San Raphael 0. 3 Exchange 0. 7 Point Lisas 2. 7 Preysal 2. 7 Basta Hall 1. 7 Perseverance 2 Indian Trail 3. 7 Lisas Gardens 1 Gran Couva 9. 8 Savonetta 1 California 11. 4 Barrackpore Carolina 4. 4 Gasparillo 1 St Andrew Village 0. 3 Orange Valley 0. 7 Tortuga 1 Union Village 0. 3 Mc Bean 10. 1 Waterloo 0. 3 Jade Court 0. 3 Claxton Bay 2. 7 Milton 1. 3 St Margaret's 0. 3 Springvale 0. 7 Windsor Park 0. 3 Calcutta 0. 3 0. 7 Couva Shopping Complex 7

Couva Shopping Complex 8

Couva Shopping Complex 9

AREAS WHERE RESPONDENTS WORK Percent Couva 29. 8 Freeport 0. 9 Balmain 2. 3 Camden 0. 5 Carapichaima 1. 4 Marabella 1. 4 Point Fortin 1. 9 California 5. 1 Chaguanas 4. 7 Tabaquite 0. 9 Santa Flora 0. 5 Perseverance 0. 9 Point Lisas 13. 5 St Joseph 0. 5 Pepper Village 0. 5 Mc Bean 2. 8 San Fernando 6 Claxton Bay 1. 9 Port of Spain 7 Carolina 0. 5 Preysal 1. 9 Spring Vale 0. 5 Orange Valley 0. 5 Macoya 0. 5 Princes Town 0. 9 Gasparillo 0. 5 Gran Couva 5. 1 St. Mary's 0. 5 Couva Shopping Complex Percent Bon Air Gardens Charlieville Piarco Brechin Castle Mayaro Tortuga Arouca Curepe Caroni Las Lomas San Juan Savonetta Basta Hall Roystonia 0. 5 0. 9 0. 5 10

MAIN ACTIVITIES AT CSC 96% The importance of the supermarket, bank and KFC is underlined by the main activities carried on at the CSC 57% 45% 9% 12% 10% 1% Shopping for Groceries Shopping for clothing Shopping for Household Items Banking Entertainment Couva Shopping Complex Eating at fast food or other Restaurants Exercise/Gym 11

STORES VISITED MOST OFTEN WHILE IN THE CSC Percent JTA Supermarket 95. 70% Bed Bath & More 0. 30% Movie Club 2 10. 40% Irena Trans-Continental Travel 2. 00% KFC 44. 80% Ramsing 0. 30% Jensah's Variety Store 3. 00% Boopsingh Jewelry 0. 30% Tommy's Variety Store 7. 00% Dr. K. Marimuthu 0. 30% T&TEC 20. 70% Food Court, Creole Food 0. 30% RBC 37. 80% Penny's Variety Store 0. 30% Pretty Blossoms Flower Shop 2. 00% Carri Home DVD club 4. 70% Stationary & Photo Copy store 1. 00% Source of Elegance 1. 30% Pixie's Spa 1. 30% Dreana Book Store 0. 30% Jens Nail Works 1. 70% Atrawets Ltd. School of Dance and Dance 1. 00% 12 0. 30% Makeeda's Boutique 0. 70% NALIS 4. 00% Sweetness Caterers 1. 00% Health Net 1. 00% Maureen 's Shopping 0. 30% Scholars Education Center 0. 70% Marilyn`s Boutique & Hair Designs 0. 70% Shirley's Variety Store 0. 70% $10 Store 0. 30% Couva Shopping Complex 12

AMOUNT TYPICALLY SPENT ON GOODS/ SERVICES IN CSC $ 2, 800. 00 Monthly Quarterly Yearly $ 1, 461. 00 $ 902. 69 $ 370. 59 Grocery Clothing $ 300. 00 $ 260. 00 $ 234. 78 $ 150. 13 Fast Food Household Entertainment Couva Shopping Complex Exercise 13

MODE OF TRANSPORTATION TO THE CSC 11% 3% Walk/Cycle Owned Car/Motorbike/etc. 44% 30% Maxi Taxi Route taxi 12% Private taxi Most shoppers go to the CSC by taxi (55%). 44% use their own vehicles. Couva Shopping Complex 14

OTHER SHOPPING LOCATIONS Percent Chaguanas 68. 30% Marabella 1. 40% Mid Centre Mall 18. 90% California 1. 40% San Fernando 18. 50% KK Plaza 1. 40% Couva 13. 20% 2001 Plaza 1. 10% Price Plaza 12. 10% St Mary 0. 70% Gulf City Mall 11. 40% Ramsaran Plaza 0. 70% Centre City mall 11. 40% Montano Plaza 0. 70% Port of Spain 10. 70% RPM Mall 0. 70% Trincity Mall 3. 20% Claxton Bay 0. 70% Princes Town 2. 80% West Mall 2. 50% Trincity 2. 10% Grand Bazaar 2. 10% Adams mall 1. 80% Centre Point Mall 1. 80% Couva Shopping Complex 15

OTHER STORES OUTSIDE CSC Percent Penny Wise 41. 50% Sports & Games 2. 90% Francis Fashions & Shoe Locker 28. 20% $10 Store 2. 90% Can't Recall 19. 90% KFC 2. 50% Payless 18. 10% Chaguanas central market 2. 50% Detour 17. 00% Catwalk 2. 20% Price. Smart 13. 00% Price Club 2. 20% Rattans 7. 60% Daisies 2. 20% Wonderful World 6. 10% Adam's Variety Store 1. 80% Mario's pizza 5. 80% Fair & Square 1. 80% HILO Food Stores 5. 40% Subway 1. 80% Mickles 4. 30% Priya's 1. 80% Street Vendor/Stall on sidewalk 4. 30% Westport 1. 80% JTA 3. 60% Nicole's 1. 80% Bachu's 3. 60% Blue Grass 1. 80% Bally's 3. 60% B Mobile cellular & accessories store 1. 40% Naipaul's Grocery 3. 20% Cash & Carry 1. 40% Couva Shopping Complex 16

OTHER STORES OUTSIDE CSC Percent Food Court Chinese 1. 40% Food Court Arabian 0. 70% JD's 1. 40% Vibrations 0. 70% Christina's 1. 40% Samaroo Electrical 0. 70% Adam's clothing store 1. 10% Ambies 0. 70% Bradfords 1. 10% V & S Grocery 0. 70% Toymart 1. 10% Dilip Singh General Store 0. 70% First Fashion Clothes Store 1. 10% Cellular phone & accessories store 0. 70% Excellent Stores 1. 10% Cache 0. 70% Rennie's 1. 10% Adam's 0. 70% Ishmeal's clothing store 0. 70% Kids World 0. 70% Angello 0. 70% Christian Store (Religious) 0. 70% Book Station 0. 70% RIK Book Store 0. 70% Leanna 0. 70% Church's Chicken 0. 70% Couva Shopping Complex 17

ITEMS AND MEAN AMOUNT SPENT PER MONTH AT PENNYWISE Personal Care & Cosmetics Footwear Handbags & Accessories Clothing $409. 98 Payless $440. 24 $200. 00 Detour $764. 52 $606. 28 Pennywise Couva Shopping Complex 18

ENTERTAINMENT 75% 50% 31% 14% 3% Cinema Restaurants Theatre Couva Shopping Complex Fetes Sports 19

PLACES AND MEAN AMOUNT SPENT ON ENTERTAINMENT WITH RESPECT TO CINEMA $363. 64 $328. 75 $273. 24 $200. 00 $82. 50 Chaguanas Port of Spain San Fernando Couva Shopping Complex Couva Trincity 20

PLACES AND MEAN AMOUNT SPENT ON ENTERTAINMENT WITH RESPECT TO RESTAURANTS $1, 000. 00 $800. 00 $783. 33 $600. 00 $500. 00 $491. 43 $375. 00 $331. 66 $264. 12 $200. 00 $150. 00 $100. 00 ug yn St . A Va tin us or al if C ls a e a ni ity ul f. C G Po in t. L is as av al M ar ar k lp Va ca s M ar a ty ci Tr in va ou C do an rn Fe n Sa of rt Po C ha gu Sp an ai n as $50. 00 Couva Shopping Complex 21

PLACES AND MEAN AMOUNT SPENT ON ENTERTAINMENT WITH RESPECT TO THEATRE $233. 33 $216. 67 Port of Spain San Fernando Couva Shopping Complex 22

PLACES AND MEAN AMOUNT SPENT ON ENTERTAINMENT WITH RESPECT TO FETES $741. 00 $700. 00 $620. 00 $600. 00 $387. 50 $300. 00 $200. 00 Chaguanas Port of Spain San Fernando Couva Manzanilla Couva Shopping Complex Arima Cunupia 23

PLACES AND MEAN AMOUNT SPENT ON ENTERTAINMENT WITH RESPECT TO SPORTS $900. 00 $400. 00 $350. 00 $300. 00 $140. 00 $100. 00 Couva Shopping Complex ra C au Ta ca r ig ua el la ab ce M ar ev er B Pe rs on an ay a la xt C C al if or Tr ni ai l al ey s is t. L in Po ic ha Pr as a $50. 00 im va ap ra n C ou ea n B G M c ty ci Tr in va $75. 00 ou C do an rn Fe n Sa of rt Po C ha gu Sp an ai n as $100. 00 $150. 00 $140. 00 di an $167. 50 $200. 00 In $191. 48 C ar $164. 00 24

SUGGESTIONS FOR IMPROVEMENT OF THE CSC PERCENT Bigger upgraded parking facility 44% Sanitary clean up/Removal of pigeons & p 2% More stores/boutiques with a wider varie 25% Outfit the Complex with the elderly in m 2% Improvement in security at the Complex m 24% Inadequate cashiers & CSRs in Supermarke 2% The complex needs repainting & renovatin 20% Proper signage needed 1% Upgrade the Food court/Wider variety of 19% Complex does not cater for the different 1% Play park/Arcade for kids 15% Bigger Supermarket with wide variety of 1% Washrooms are too small/Insufficient sta 13% Internet Cafe needed 1% More seats all over the complex to rest 6% Have parking attendants in the car park 1% A Drug Store/Pharmacy 6% A cinema 1% Open earlier & close later 4% Pedestrian walkway 1% A Modern Gym 3% A more lively atmosphere, more entertain 1% Repair drainage in car park, it floods t 3% A Doctor's Office 1% A hub/waiting area for taxis/transportat 3% Inadequate lighting around the exterior 1% Widen entrance & exit for easier access 3% Better/Lower Prices 1% Improvement in customer service 3% T&TEC Bill Payment Centre needs to be bi 1% More trees/shrubbery/greenery, etc. 3% Digicel & B Mobile outlets 1% A Sports Bar 2% An entertainment club 1% Couva Shopping Complex 25

CORPORATE Couva Shopping Complex 26

LEVEL OF INTEREST NOT AT ALL INTERESTED NOT INTERESTED Payless Shoe Store INTERESTED DON’T KNOW ü Francis Fashion ü Pennywise ü Detour ü Pricesmart Wonderful World ü Mario’s Pizza Boomers ü Micles Bachu’s Bally ü ü ü Rattan’s Couva Shopping Complex 27

FLOOR SPACE PROJECTED FLOOR SPACE Payless Shoe Store 1000 sq ft Wonderful World 2000 sq ft Boomers 1000 – 2000 sq ft Couva Shopping Complex 28

EXPECTED RENT VS CURRENT EXPECTED RENT AMOUNT Payless Shoe Store $55000 Wonderful World $16 -$55 per sq ft Boomers $10 -$55 per sq ft Couva Shopping Complex 29

PARKING DEMANDED IN LOTS Payless Shoe Store 20 Wonderful World Boomers 10 Couva Shopping Complex 30

LEVEL OF INTEREST IN PARKING OPEN PARKING Payless Shoe Store NOT AT ALL INTERESTED NOT INTERESTED VERY INTERESTED ü Wonderful World ü Boomers ü SECURITY OR REGULATED PARKING NOT AT ALL INTERESTED NOT INTERESTED Payless Shoe Store ü Wonderful World ü Boomers DON’T KNOW VERY INTERESTED DON’T KNOW ü Couva Shopping Complex 31

EXPECTED NUMBER OF EMPLOYEES 15 10 7 Payless Shoe Store Wonderful World Couva Shopping Complex Boomers 32

PREFERRED OPENING HOURS Payless Shoe Store 10. 00 a. m. to 7. 00 p. m. Wonderful World 9. 00 a. m. to 6. 30 p. m. - Boomers Couva Shopping Complex 33

POWER DEMAND Payless Shoe Store Wonderful World Boomers Very low A/C, Computers, Security System 3 phase/220 V Couva Shopping Complex 34

ANCILLARY FACILITIES Preferences Food Court Cinema Drug Store/ Pharmacy Supermarket Very Important (5) Important (4) Neither (3) Not important (2) Not at all important (1) 2 1 1 1 2 1 Couva Shopping Complex 35