Course Number Course Title ID Instructor Media Title

Course Number: Course Title: ID: Instructor: Media Title: Multi-media file name: Date: Activity Purpose: • This space clearly lays out the purpose of the activities contained within this piece and how they relate to the overall course objectives.

Screen #: 0 Summary: Title Screen for Module Scene would go here. Navigation Notes: Use the custom button provided. Animation Notes: Slide transition out – slide right. Want the appearance we are going backwards.

Screen #: 1 Summary: Animated sequence introducing the user to Anna.

Screen #: 1. 1 Summary: Animated sequence introducing the user to Anna. Animation Notes: Circle with Anna’s head should fade in as whole Anna Fades out (run presentation in slideshow mode for demo). Placement is key, I want it to be seamless from one transition to the other.

Screen #: 1. 2. Summary: Animated sequence introducing the user to Anna. Navigation Notes: At end of animation, automatically proceed to next slide. Animation Notes: Move Circle with Ann at beginning of Narration: She is known for her… Float/Fade (see slide in Slideshow mode for example) the following timed with the narration.

Screen #: 2 Summary: Animation for increase in Non Traditional students and new online course NON TRADITIONAL Animation Notes: Transition in: slide right

Screen #: 2. 1 Summary: Animation for increase in Non Traditional students and new online course NON TRADITIONAL Animation Notes: Fade in: Alignment is key. People should look as though they are fading in and filling gaps. Everything should be uniformed with spacing. Slide Transition out: Slide right.

Screen #: 2. 2 Summary: Animation for increase in Non Traditional students and new online course Introduction to MARKETING Navigation Notes: At the end of the animation, automatic transition to next slide. Animation Notes: Fade in Introduction to Marketing text to coincide with Narration. Transition-out: Slide right.

Screen #: 3 Summary: Creating topics from textbook chapters keting r a M g n i z a Am Textbook tents Table of Con p. 10 n Introductio p. 20 … Chapter 1… p. 60 … … Chapter 2 p. 100 … … Chapter 3 p. 140 … … Chapter 4 p. 180 … … Chapter 5 p. 220 … … Chapter 6 p. 260 … … Chapter 7 p. 300 … … Chapter 8 p. 340 … … Chapter 9. 380. p … 0 Chapter 1 p. 420 Chapter 11. … p. 460 Chapter 12. … p. 500 Chapter 13. … Introduction to Marketing Topics for th is course incl ude: • Chapter 1 Title • Chapter 2 Title • Chapter 3 Title • Chapter 4 Title • Chapter 5 Title • Chapter 6 Title • Chapter 7 Title • Chapter 8 Title • Chapter 9 Title • Chapter 1 0 Ti • Chapter 1 tle 1 Title • Chapter 1 2 Ti • Chapter 1 tle 3 Title Navigation Notes: At the end of the animation, automatic transition to next slide. Animation Notes: View slide in Slideshow mode to see example. Start the following animation when the narrator begins “…as a guide for creating the topics. “

Screen #: 4 Summary: still shot of video lecture Navigation Notes: At the end of the animation, automatic transition to next slide. Animation Notes: Slide Transition Out: Slide Right

Screen #: 5. Summary: Anna trying hard to keep up with everything. Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on Navigation Notes: this slide. If there are no special navigation notes for this slide, remove it from the slide. After narration, automatically go to the next slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special Animation Notes: requests, remove this from the slide. Have the sweat drops animate in and out to indicate she is working hard.

Screen #: 6 Summary: User able to view results or move one. Grade and Survey Resu lt Introduction to Marketin g VIEW Navigation Notes: At this point, the user controls the navigation. Clicking VIEW takes the user to a feedback screen. Clicking NEXT takes the User to the next sequenced Slide. Animation Notes: s

Screen #: 6 a Summary: Survey Results with HTML file showing in box. Grade and Survey Results Navigation Notes: Page within box is scrollable. Clicking NEXT takes user to next sequenced Slide. Animation Notes: Slide Transition Out: slide Right.

Screen #: 6 Summary: User able to view results or move one. Navigation Notes: user controls the navigation. Animation Notes: For transition out – would like the document on the next slide to slide up and over Anne.

Screen #: 7 Summary: Tale of Two Cities intro slide. of. TW L A T a E S O R U CEO S Navigation Notes: User Controls Navigation. Animation Notes: Transition in. Would like to see this where the paper slides up and over anna.

Screen #: 8 Summary: Click and Reveal the worst and best of each Online Experiences Worst Best BOOK Click on each category to view the Worst and Best versions of it. BOOK Course Structure Course Materials Course Coverage Click Next once you have reviewed them all. ? ? Student Workload Student Scores Animation Notes: Have the instructions slide in from left. Transition slide Out – Can the page move up? Notice the line that extends off the page at the bottom. This connects to the next slide. If this slide and the other can move up it will seem like it’s connected.

Screen #: 8 a. Summary: Best Worst Experiences of Course Structure. Online Experiences Worst Best BOOK Instructor uses textbook as a guide to create course and syllabus. BOOK Course Structure Course Materials Instructor uses course learning objectives to guide course creation. Course Coverage ? ? Student Workload Student Scores Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 8 b. Summary: Best Worst Experiences of Course Materials Online Experiences Worst Best BOOK Students are assigned textbook chapters in sequential order. Course Structure Course Materials Course Coverage ? ? Instructor selects a variety of material (textbook, videos, interactive multimedia) that align with the course objectives. Student Workload Student Scores Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 8 c. Summary: Best Worst Experiences of Course Coverage Online Experiences Worst Best BOOK Instructors struggle with “coverage” and trying to fit in all the reading and activities they have planned within the course time frame. Course Structure Course Materials Course Coverage ? ? Student Workload Student Scores Instructor does not strive for “coverage”; instead he/she focuses on teaching and learning strategies that will help the students master the specific course objectives. Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 8 d Summary: Best Worst Experiences of Student Workload Online Experiences Worst Best BOOK Students feel overwhelmed by the amount of reading and assignments that do not appear to have relevance given the syllabus they were provided. BOOK Course Structure Course Materials Course Coverage ? ? ? ? Students see relevance and alignment between the syllabus, course objectives, reading, activities, and assignments and are motivated to learn. Student Workload Student Scores Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 8 e Summary: Best Worst Experiences of Student Scores Online Experiences Worst Best BOOK Students’ scores on final assessment are poor and feedback on end-of-course survey indicates students are unsatisfied with the learning experience. Course Structure Course Materials Course Coverage Student Workload Students’ scores on final assessment show deep learning occurred and feedback on end-of-course survey indicates students felt the experience was excellent. Student Scores Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 6 Summary: User able to view results or move one. Navigation Notes: user controls the navigation. Animation Notes: For transition out – would like the document on the next slide to slide up and over Anne.

Summary: Backwards Design Process Click and Reveal SE EW 2 RE VI VI 3 EW Click Next once you have reviewed them all. VI Click on each step in the process for an overview. 1 RESULTS & objective. S RE BACKWARDS DESIGN PROCESS RE Screen #: 9 REVIEW REVISE INSTRUCTIO N & LEARNING EVIDENCE / ASSESSMENTS Animation Notes: Slide Transition in: Slide up. Notice the line that extends off the page at the bottom. This connects to the next slide. If this slide and the other can move up it will seem like it’s connected. Instructions slide in from left.

Screen #: 9 a Summary: Backwards Design Process Results and objectives. Identify Desired Results BACKWARDS DESIGN PROCESS The first step in the backwards design process is to Identify Desired Results. 1 RESULTS & objective. S X EW Please consider the following questions to assist you in this step of the process: SE VI RE RE VI GENERAL GOAL-RELATED QUESTIONS • What should students know and be able to do at the end of this course? • What skills should students master through taking this course? • If you were in your students’ shoes, what would you expect or want out of this course? • How can you instill passion/enthusiasm for this subject in your students? CAREER-RELATED QUESTIONS • What are the essential skills students will need to take from this course to their careers? • How will students in this course apply their learning to their workplace environments? • What products, artifacts, or deliverables should students have at the end of the course to show future employers evidence of skill mastery? • How can students bring their personal and professional experience into this course? INSTRUCTIO N & LEARNING EVIDENCE / ASSESSMENTS Animation Notes: Would like the above to fade in over a black overlay. In Power. Point, it’s 40% (Equivalent is 60% in Photoshop). Placement for this is key. If you jump between slide 22 and slide 23 in powerpoint, you’ll notice the icon and Results and objectives text doesn’t change position.

Screen #: 9 b Summary: Backwards Design Process Evidence Assessments BACKWARDS DESIGN PROCESS SE VI RE RE VI EW ASSESSMENTS SHOULD: • Align to the course/learning objectives. • Be grounded in real-world applications. • Provide useful formative and summative feedback to the student and be transparent. • Be valid and reliable. DETERMINE ACCEPTABLE EVIDENCE: ASSESSMENT • How can you assess students’ levels of understanding? • What artifacts prove that the student gets it, owns it, can do it, and can apply it? • What assignments will allow students to explain, interpret, justify, adapt, and/or apply what they understand? • How will students have to demonstrate understanding of these skill in the workplace? • What rubrics will be used to assess complex performance? INSTRUCTIO N & LEARNING RESULTS & objective. S X 2 EVIDENCE / ASSESSMENTS Animation Notes: Would like the above to fade in over a black overlay. In Power. Point, it’s 40% (Equivalent is 60% in Photoshop). Placement for this is key. If you jump between slide 22 and slide 24 in powerpoint, you’ll notice the icon and Evidence/Assessments text doesn’t change position.

Screen #: 9 c Summary: Backwards Design Process Instruction and Learning BACKWARDS DESIGN PROCESS X INSTRUCTION AND LEARNING EXPERIENCES: • Relate directly to the purpose of the course. • Focus on the overarching questions/issues. • Target the specific learning and performance objectives. • Should include a balance of instructor-to-student, student-to-student, and student-to-content interaction. • Should build community, engage students, promote peer expertise, and invite real-life experience. EW SE RE VI VI QUESTIONS TO ASK: • What learning experiences and instruction will promote the desired understanding, knowledge, and skill of the course/learning objectives? • How will the design of the instruction and learning experiences encourage high levels of engagement? • How can you use experience-based learning, investigative learning, problem-based learning, and career-based learning to enrich the student experience? • How can authentic learning experiences you design be leveraged in making courses scalable and reusable? RE 3 RESULTS & objective. S INSTRUCTIO N & LEARNING EVIDENCE / ASSESSMENTS Animation Notes: Would like the above to fade in over a black overlay. In Power. Point, it’s 40% (Equivalent is 60% in Photoshop). This placement is not exact for the icon and Instruction and Learning Text. It’s not practical for the amount of text included. In this instance, it’s ok to do above.

Summary: Anne excited about the Backwards Design Process 1 RESULTS & objective. S 2 RE VI RE 3 SE EW EW VI RE BACKWARDS DESIGN PROCESS VI Screen #: 10 REVIEW REVISE INSTRUCTIO N & LEARNING Navigation Notes: User controls navigation. No click next to continue pop-up. Animation Notes: Slide Transition Out: Slide Right. EVIDENCE / ASSESSMENTS

Screen #: 11 Summary: Explanation of Pearson Course Map animation PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 01 Summary: Explanation of Pearson Course Map animation – Course Objectives PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 02 Summary: Explanation of Pearson Course Map animation – Course objectives to Weekly Objectives PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 03 Summary: Explanation of Pearson Course Map animation – Weekly Objectives 2 PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 04 Summary: Explanation of Pearson Course Map animation – Weekly Objectives to Assignments PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 05 Summary: Explanation of Pearson Course Map animation – Assignments PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 06 Summary: Explanation of Pearson Course Map animation – Assignments to Resources PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 07 Summary: Explanation of Pearson Course Map animation – Resources PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 08 Summary: Explanation of Pearson Course Map animation – Resources to Assignments PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 09 Summary: Explanation of Pearson Course Map animation – Assignments to Weekly objectives PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 10 Summary: Explanation of Pearson Course Map animation – Weekly Objectives to Course Objectives PEARSON COURSE MAP Navigation Notes: Automatically move to next slide. Animation Notes: Transition Slide Out: Fade

Screen #: 11. 11 Summary: End of Explanation of Pearson Course Map animation PEARSON COURSE MAP Navigation Notes: User has control of navigation. Animation Notes: Transition Slide Out: Slide Right

Screen #: 2. 2 Summary: Animation for increase in Non Traditional students and new online course Introduction to MARKETING Navigation Notes: At the end of the animation, automatic transition to next slide. Animation Notes: Fade in Introduction to Marketing text to coincide with Narration. Transition-out: Slide right.

Screen #: 12 Summary: Title Screen for first activity RESULTS OBJECTIVES AND Navigation Notes: User can control Navigation or automatically move forward after 3 seconds. Animation Notes: Slide Transition Out: Fade

Screen #: 13 Summary: Explanation of upcoming task as it relates to the backward design process. RESULTS & OBJECTIVES Navigation Notes: Animate the sequence. Animation Notes: See sequence of slides for Fading Animations.

Screen #: 13. 01 Summary: Explanation of upcoming task as it relates to the backward design process. RESULTS & OBJECTIVES Navigation Notes: Animate the sequence Animation Notes: Black Overlays fade in. Should still be able to see the objects in the background somewhat.

Screen #: 13. 03 Summary: Explanation of upcoming task as it relates to the backward design process. RESULTS & OBJECTIVES Navigation Notes: Use controls navigation to next slide. Animation Notes: Fade out far left black box once this scene begins. Fade the Arrow in when narrator says “…drive the decision-making. ”

Screen #: 14 Summary: Drag-n-Drop of wrong objectives RESULTS & OBJECTIVES INTRODUCTION TO MARKETING Course Objective Evaluate how businesses are affected by variations in market conditions and environments for conducting business. Weekly Objectives Appreciate a customer's perspective of value. Analyze how the economic, political, and legal environments affect a marketing strategy. Help Anne remove weekly objectives that do not adequately map back to the course objective. Remove TWO of the objectives by dragging them into the trash can. Explain the types of decisions marketers make and analyze the role marketing plays in an organization. Navigation Notes: User needs to get the item correct before moving forward. Animation Notes: Fade in Feedback using the following screens as guides. Is possible to have the trash can tilt-back and forth when the user hovers over it?

Screen #: 14. a Summary: Drag-n-Drop of wrong objectives Incorrect Choice for choosing “Analyze how the…” X RESULTS & objective. S Yes, this objective should be used based on the following: Course Objective Evaluate how businesses are affected by variations in market conditions and environments for conducting business. 1. Does it support the overall arch of the course objective? Yes, this objective focuses on how different environments Ut enim ad minim veniam, quis (economic, political, legal) affect the marketing strategy, which in nostrud exercitation ullamco turn supports the course’s objectives overall objective of laboris nisi ut aliquip. evaluating how such environments affect businesses. Weekly Objective 2. Is the objective measureable? Yes, “analyze” is an action verb that can be both observed and measured using multiple methods. 3. Does it scaffold learning? Yes, the weekly objective is written at or below the course objective’s Level of Learning, as noted in Bloom’s Taxonomy. Excepteur sint occaecat cupidatat non proident. For more information on how to write learning objectives, view Pearson’s Job Aid for Writing Course objectives and Lesson Objectives Analyze how the economic, political, and legal environments affect a marketing strategy. Sunt in culpa qui officia deserunt mollit anim id est laborum.

Screen #: 14. b Summary: Drag-n-Drop of wrong objectives Correct choice for “Explain the types…. ” Correct! RESULTS & objective. S This objective should not be used, as it has a couple of things wrong with it. Course Objective Evaluate how businesses are affected by variations in market conditions and environments for conducting business. Explain the types of decisions marketers make AND analyze the role marketing plays in an organization. 1. Objective is complex. Ut enim ad minim veniam, quis A complex objective usually contains multiple action verbs. Here a nostrud exercitation ullamco student is being asked to explain one learning object and analyze laboris nisi ut aliquip. another. Preferred guidelines for objectives is that they should only contain one action verb. Weekly Objective To fix this, we can either re-write the objective so it only has one action verb, or break it into two objectives. Most objectives have a single verb so that student performance can be clearly measured. 2. Learning Objects as stated don’t support the course objective. Excepteur sint occaecat cupidatat Remember, we must always refer BACK to our course objectives. non proident. There currently does not exist a clear connection of support from the Weekly Objective to the Course Objective. For more information on how to write learning objectives, view Pearson’s Job Aid for Writing Course. Sunt objectives Lessondeserunt in culpaand qui officia Objectives mollit anim id est laborum. X

Screen #: 14 c Summary: Drag-n-Drop of wrong objectives – Correct Choice for removing “Appreciate…. ” X Correct! RESULTS & objective. S Course Objective Evaluate how businesses are affected by variations in market conditions and environments for conducting business. Appreciate a customer's perspective of value. This objective should not be used because “appreciate” is not an appropriate action verb. It is subjective and cannot be observed or measured. Weekly Objective Ut enim ad minim veniam, quis The following list are additional verbs you want to avoid using for the nostrud exercitation ullamco same reason. laboris nisi ut aliquip. • Know • Clarify • Become aware of • Explore • Learn • Examine • Understand • Investigate • Be familiar with • Research • Discuss When choosing action verbs, think action. The above words represent a content-centered approach to objectives. The learner is not asked to Excepteur sint occaecat cupidatat do anything with the knowledge/skills they have attained. The above non proident. words cannot be observed on their own. What they need to DO to prove that understanding is the action verb you are truly looking for. For more information on how to write learning objectives, view in culpaand qui Lesson officia deserunt Pearson’s Job Aid for Writing Course. Sunt objectives mollit anim id est laborum. Objectives

Screen #: 15 Summary: Drag-n-drop New Objective. RESULTS & OBJECTIVES INTRODUCTION TO MARKETING Weekly Objectives Course Objective Evaluate how businesses are affected by variations in market conditions and environments for conducting business. 1. Analyze how the economic, political, and legal environments affect a marketing strategy. ! Refer backwards to your COURSE Objective when aligning new Weekly objectives. Now let’s add another Weekly Objective. Drag ONE appropriate objective from the space below to the Weekly Objective on the left. Describe how marketing research data is analyzed and compare qualitative and quantitative data. Understand market research methodology. Summarize how ethical considerations affect marketing decisions. Navigation Notes: User needs to get the item correct before moving forward. Animation Notes: Fade in Feedback using the following screens as guides.

Screen #: 15 a Summary: Drag-n-Drop of Correct objective: Incorrect Choice for choosing “Describe how…” RESULTS & objective. S Not Quite. This objective has a couple of things wrong with it. Course Objective Evaluate how businesses are affected by variations in market conditions and environments for conducting business. Describe how marketing research data is analyzed AND compare qualitative and quantitative data. 1. The learning objective is complex. Ut enim ad minim veniam, quis A complex objective usually contains multiple action verbs. Here a nostrud exercitation ullamco student is being asked to describe one learning object and laboris nisi ut aliquip. compare another separate object. Guidelines for objectives is that they should only contain one action verb. Weekly Objective To fix this, we can either re-write the objective so it only has one action verb, or break it into two objectives. Most objectives have a single verb so that student performance can be clearly measured. 2. The learning objective as stated doesn’t support the course objective. Excepteur sint occaecat cupidatat Remember, we must always refer BACK to our course objectives. non proident. There currently does not exist a clear connection of support from the weekly objective to the course objective. For more information on how to write learning objectives, view in culpaand qui officia Pearson’s Job Aid for Writing Course. Sunt objectives Lessondeserunt mollit anim id est laborum. Objectives Navigation Notes: User needs to get the item correct before moving forward. Animation Notes: Fade out feedback upon closing the feedback box. X

Screen #: 15 b Summary: Drag-n-Drop of Correct objective: Incorrect Choice for choosing “Understand… X RESULTS & objective. S Not Quite. Understand is not an appropriate action verb. It is subjective and cannot be observed or measured. Course Objective Evaluate how businesses are affected by variations in market conditions and environments for conducting business. Understand market research methodology. Ut enim ad minim veniam, quis The following list are additional verbs you want to avoid using for the nostrud exercitation ullamco same reason. Weekly Objective • • • Know Become aware of Learn Understand Be familiar with Discuss • • • laboris nisi ut aliquip. Clarify Explore Examine Investigate Research When choosing action verbs, think action. The above words represent a content-centered approach to objectives. The learner is not asked to Excepteur sint occaecat cupidatat do anything with the knowledge/skills they have attained. The above non proident. words cannot be observed on their own. What students need to DO to prove that understanding is the action verb you are truly looking for. For more information on how to write learning objectives, view Pearson’s Job Aid for Writing Course. Sunt objectives in culpaand qui Lesson officia deserunt Objectives mollit anim id est laborum. Navigation Notes: User needs to get the item correct before moving forward. Animation Notes: Fade out feedback upon closing the feedback box.

Screen #: 15 c Summary: Drag-n-Drop of Correct objective: Correct Choice for removing “Appreciate…. ” X Good Choice! RESULTS & objective. S 1. It supports the course objective. Course Objective A weekly objective has a narrower scope than a course objective and describes the knowledge or skills a learner will need to have in order to Ut enim ad minim veniam, quis successfully achieve the course objective. nostrud exercitation ullamco Weekly Objective laboris nisi ut aliquip. Evaluate how businesses are affected by variations in market conditions and environments for conducting business. 1. Objective is measureable. “Summarize” is an action verb that can be both observed and measured using multiple methods. 2. It scaffolds learning. The weekly objective is written at or below the course objective’s level of learning, as noted in Bloom’s Taxonomy. Excepteur sint occaecat cupidatat For more information on how to write learning objectives, view non proident. Pearson’s Job Aid for Writing Course objectives and Lesson Objectives Summarize how ethical considerations affect marketing decisions. Navigation Notes: Closing out the feedback box triggers the slideshow to continue to next slide. Animation Notes: Transition out – Slide Right. Sunt in culpa qui officia deserunt mollit anim id est laborum.

Screen #: 16 Summary: Narrated summary of the activity and results. RESULTS & OBJECTIVES INTRODUCTION TO MARKETING Course Objective Weekly Objectives Evaluate how businesses are affected by variations in market conditions and environments for conducting business. 1. Analyze how the economic, political, and legal environments affect a marketing strategy. 2. Summarize how ethical considerations affect marketing decisions. Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Summary: Results and objective Poll for faculty Screen #: 17 RESULTS & objective. S RESULTS & OBJECTIVES Now that you’ve helped Anne choose weekly Course Objective Weekly Objectives objectives that “tie back” to her course objectives, think about your own course. How well would you say 1. Analyze how the Evaluate how businesses your current weeklyeconomic, political, and objectives align with your course are affected by variations legal environments affect in market conditions and objectives? a marketing strategy. environments for conducting business. Not Sure 0% 2. Summarize how ethical considerations affect 25% 50% marketing decisions. 75% 100 % SUBMIT Navigation Notes: Submit takes user to appropriate feedback slide. See summaries of next few slides. Animation Notes: Fade in feedback.

Summary: Sample answer chosen on Results and objective Poll for faculty Screen #: 17 a RESULTS & objective. S RESULTS & OBJECTIVES Now that you’ve helped Anne choose weekly Course Objective Weekly Objectives objectives that “tie back” to her course objectives, think about your own course, how well would you say 1. Analyze how the Evaluate how businesses your current weeklyeconomic, political, and objectives align with your course are affected by variations legal environments affect in market conditions and objectives? a marketing strategy. environments for conducting business. Not Sure 0% 2. Summarize how ethical considerations affect 25% 50% marketing decisions. 75% 100 % SUBMIT Navigation Notes: Submit takes user to appropriate feedback slide. See summaries of next few slides. Animation Notes: Fade in feedback.

Screen #: 17 b Summary: NOT SURE Feedback for Results and objective Poll for faculty RESULTS & objective. S RESULTS & OBJECTIVES You chose Not Sure. We encourage you to take a look at your current weekly objectives and Course Objective Weekly Objective consider how well each one maps back to your overall course objectives. For those that do not map back, ask: Lorem ipsum dolor sit • Does the weekly objective add relevance to the course objective? amet, consectetur adipiscing sed do • elit, Would a student be able to master the course objective without it? eiusmod tempor Duis aute irure dolor in • If relevant, how can you reword it to provide a clear, meaningful, and incididunt ut labore et reprehenderit in voluptate velit measurable path back to your course objective? esse cillum dolore eu fugiat. dolore magna aliqua. For more information on how to write learning objectives, view Ut enim ad minim veniam, quis Pearson’s Job Aid for Writing Course objectives and Lesson Objectives. nostrud exercitation ullamco laboris nisi ut aliquip. CONTINUE Navigation Notes: Clicking Continue will advanced the slide show. Animation Notes: Transition out – Slide right.

Screen #: 17 c Summary: 0 -25% Feedback for Results and objective Poll for faculty RESULTS & objective. S RESULTS & OBJECTIVES You chose #%. Hopefully you can see the benefit for proper alignment. We encourage you Course Objective Weekly Objective to take another look at your current weekly objectives and consider how well each one maps back to your overall course objectives. Lorem ipsum dolor sit For those that do not map back, ask: amet, consectetur • elit, Does the objective add relevance to the course objective? adipiscing sed do eiusmod • tempor Duis aute irure dolor in Would a student be able to master the course objective without it? incididunt ut labore et reprehenderit in voluptate velit • If relevant, how can you reword it to provide a clear, meaningful, and esse cillum dolore eu fugiat. dolore magna aliqua. measurable path back to your course objective? Ut enim ad minim veniam, quis For more information on how to write learning objectives, view nostrud exercitation ullamco Pearson’s Job Aid for Writing Course objectives and Lesson Objectives. laboris nisi ut aliquip. CONTINUE Navigation Notes: Clicking Continue will advanced the slide show. Animation Notes: Transition out – Slide right.

Screen #: 17 d Summary: 50 -75% Feedback for Results and objective Poll for faculty RESULTS & objective. S RESULTS & OBJECTIVES You chose #%. That is a good start. We encourage you to take another look at your current Course Objective Weekly Objective weekly objectives and consider how well each one maps back to your overall course objectives. Lorem ipsum dolor sit For those that do not map back, ask: amet, consectetur • elit, Does the objective add relevance to the course objective? adipiscing sed do eiusmod • tempor Duis aute irure dolor in Would a student be able to master the course objective without it? incididunt ut labore et reprehenderit in voluptate velit • If relevant, how can you reword it to provide a clear, meaningful, and esse cillum dolore eu fugiat. dolore magna aliqua. measurable path back to your course objective? Ut enim ad minim veniam, quis For more information on how to write learning objectives, view nostrud exercitation ullamco Pearson’s Job Aid for Writing Course objectives and Lesson Objectives. laboris nisi ut aliquip. CONTINUE Navigation Notes: Clicking Continue will advanced the slide show. Animation Notes: Transition out – Slide right.

Screen #: 17 e Summary: 100% Feedback for Results and objective Poll for faculty RESULTS & objective. S RESULTS & OBJECTIVES You chose 100%. That is great! We would still encourage you to take another look at your Course Objective Weekly Objective current weekly objectives and make sure each one maps back to your overall course objectives. Lorem ipsum dolor sit For those that do not map back, ask: amet, consectetur • elit, Does the objective add relevance to the course objective? adipiscing sed do eiusmod • tempor Duis aute irure dolor in Would a student be able to master the course objective without it? incididunt ut labore et reprehenderit in voluptate velit • If relevant, how can you reword it to provide a clear, meaningful and esse cillum dolore eu fugiat. dolore magna aliqua. measurable path back to your course objective? Ut enim ad minim veniam, quis For more information on how to write learning objectives, view nostrud exercitation ullamco Pearson’s Job Aid for Writing Course objectives and Lesson Objectives. laboris nisi ut aliquip. CONTINUE Navigation Notes: Clicking Continue will advanced the slide show. Animation Notes: Transition out – Slide right.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen EVIDENCE / ASSESSMENTS Determine Acceptable EVIDENCE Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen EVIDENCE / ASSESSMENTS Navigation Notes: Automatically proceed to next slide. Animation Notes: Assessment icon should fade in when narrator says, “…appropriate assessments that will provide evidence of learning. ” Transition out. Slide Ann to the Left fade assessment icon.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen EVIDENCE / ASSESSMENTS FORMATIVE SUMMATIVE Frequent, on-going assessments throughout the course that provide you with at-the-moment information that can be used to improve instruction and provide student feedback. Assessments that are more comprehensive in their conclusions. Often used as final measurements, they help determine the level of student competency in mastering the course objectives at the end of the course. Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen EVIDENCE / ASSESSMENTS ASSESSMENT METHOD Portfolio of work Projects (individual and/or group) Case Studies (game-based learning) Quiz Exams/Tests/Essays Weekly Discussions Journals / Self Reflections Self-Assessments Peer Review Role-Play/Simulations Peer Teaching Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen EVIDENCE / ASSESSMENTS Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen EVIDENCE / ASSESSMENTS INTRODUCTION TO MARKETING Weekly Objective Summarize how ethical considerations affect marketing decisions. Assignments / Assessments / Applications Help Anne remove TWO inappropriate formative assessments that do not align with the weekly objective. Interactive Case Study F Write a synopsis of the dilemma encountered by the characters Remove the assessments by dragging them into the trash can. Discussion: Contrast Quantitative and Qualitative Data F Multiple Choice Quiz F Ethical Considerations affecting Marketing Decisions Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen X RESULTS & objective. S Good Choice! Course Objective Summarize how ethical considerations affect marketing decisions. “Summarize, ” the action verb in the course objective, represents a higher level of learning that a multiple-choice quiz cannot adequately measure. When looking to align an assessment or assignment, look Ut enim ad minim veniam, quis closely at the action verb in the objective. Weekly Objective nostrud exercitation ullamco A multiple choice or true/false quiz only reinforces recognition, but laboris nisi ut aliquip. does not measure the ability of students to summarize and determine the essential ideas and important details that support them. Excepteur sint occaecat cupidatat non proident. Multiple Choice Quiz Ethical Considerations affecting Marketing Decisions Sunt in culpa qui officia deserunt mollit anim id est laborum. Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen X RESULTS & objective. S Good Choice! Course Objective Summarize how ethical considerations affect marketing decisions. If an assessment is intended to measure ethical considerations in marketing, but instead measures student understandings of concepts that are completely unrelated, such as quantitative and qualitative Ut enim ad minim veniam, quis data, the assessment is not valid. nostrud exercitation ullamco Weekly Objective nostrud exercitation ullamco laboris nisi ut aliquip. Remember that objectives are the filters for your course. Choose assessments that will measure student performance and provide evidence of student mastery of objectives. Excepteur sint occaecat cupidatat non proident. Discussion: Contrast Quantitative and Qualitative Data Sunt in culpa qui officia deserunt mollit anim id est laborum. Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen X RESULTS & objective. S Correct! Having students “write” to demonstrate their comprehension is a valid way to measure a student’s ability to “summarize” content. Course Objective Ut enim ad minim veniam, quis The verb in the activity is at the same level as the objective and the topic is valid and aligns with the objective. This assessment will nostrud exercitation ullamco measure student performance and provide evidence of student laboris nisi ut aliquip. mastery of this objective. Weekly Objective Summarize how ethical considerations affect marketing decisions. Excepteur sint occaecat cupidatat non proident. Interactive Case Study Write a synopsis of the dilemma encountered by the characters Sunt in culpa qui officia deserunt mollit anim id est laborum. Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen EVIDENCE / ASSESSMENTS INTRODUCTION TO MARKETING Weekly Objective Assignments / Assessments / Applications Summarize how ethical considerations affect marketing decisions. Interactive Case Study F Write a synopsis of the dilemma encountered by the characters Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen RESULTS & objective. S Evidence and Assessments Now that we’ve talked about evidence, think about formative and summative assessments Course Objective Weekly Objective you can use in your course. What evidence will you collect as proof that students have Lorem ipsum dolor sit mastered each objective in your course? amet, consectetur adipiscing elit, sed do eiusmod tempor Duis aute irure dolor in answer here. >in voluptate velit incididunt ut<Type labore your et reprehenderit esse cillum dolore eu fugiat. dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip. Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen Instruction and Learning INSTRUCTION & LEARNING Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen LEARNING RESOURCES and MATERIALS “Uncoverage” Focusing on fewer topics and core understandings – is more likely to increase student achievement Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen INSTRUCTION & LEARNING Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen INSTRUCTION & LEARNING Directions ective affected market or ness. Weekly Objective Assignments / Assessments / Applications Summarize how ethical considerations affect marketing decisions. Interactive Case Study F Write a synopsis of the dilemma encountered by the characters Learning Resources and Materials Read Chapter 2, “The Intelligent Investor” Discussion: How far is too far Read Chapter 10, “The psychological, ethical, and legal considerations in pricing and marketing strategies. Video: Product life cycle Website: Social Media and Marketing Video: Dilemma of Stealth Marketing Video: How truthful are Nutrition Labels Sales Promotional Activities. Custom Multimedia: Making a socially responsible marketing plan. Read Chapter 6: Supply Chains Article Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen INSTRUCTION & LEARNING Directions ective affected market or ness. Weekly Objective Assignments / Assessments / Applications Learning Resources and Materials Choose the Five Learning experiences and instructions that support the weekly objective. Summarize how ethical considerations affect marketing decisions. Interactive Case Study F Write a synopsis of the dilemma encountered by the characters Not quite. Double-check your course/weekly objective for alignment. We’re looking for learning experiences and instruction that will reinforce a student’s ability to summarize how ethical considerations affect marketing decisions. • Read Cha Investor” • Discuss World o • Read Ch psychol legal co and ma • Video: P • Website Marketi • Video: D Marketi • Video: H Nutritio • Sales Pr • Custom socially marketi • Read Ch Chains Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen EVIDENCE / ASSESSMENTS Learning Experiences/Activities Directions ective affected market or ness. Reflecting on your course, what activities should be Assignments / Assessments / Learning Resources and preserved and which should be removed to achieve Weekly Objective Applications Materials Read Chapter 2, “The Intelligent alignment with your course objectives and promote Investor” Discussion: How far is too far enduring understandings (an understanding that can be Summarize how ethical Read Chapter 10, “The considerations affect remembered and applied long after a course psychological, ethical, and legal is over)? considerations in pricing and marketing decisions. Interactive Case Study F Write a synopsis of the dilemma encountered by the characters <Type your answer here. > marketing strategies. Video: Product life cycle Website: Social Media and Marketing Video: Dilemma of Stealth Marketing Video: How truthful are Nutrition Labels Sales Promotional Activities. Custom Multimedia: Making a socially responsible marketing plan. Read Chapter 6: Supply Chains Article Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen SUMMARY OF CHANGES ective affected market or ness. Weekly Objective Assignments / Assessments / Applications Summarize how ethical considerations affect marketing decisions. Interactive Case Study F Write a synopsis of the dilemma encountered by the characters Learning Resources and Materials Read Chapter 2, “The Intelligent Investor” Discussion: How far is too far Read Chapter 10, “The psychological, ethical, and legal considerations in pricing and marketing strategies. Video: Product life cycle Website: Social Media and Marketing Video: Dilemma of Stealth Marketing Video: How truthful are Nutrition Labels Sales Promotional Activities. Custom Multimedia: Making a socially responsible marketing plan. Read Chapter 6: Supply Chains Article Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen Grade and Survey Resu lt Introduction s to Marketin g VIEW Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen PREVIOUS RESULTS NEW RESULTS Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen What did you like? Throughout this module, we’ve exposed you to various multimedia features Pearson can create to make your course material and activities more engaging. Which of the following would you be interested in using more of in your own course? Animation Custom Images and Illustrations Professional Narration Multiple Select Click and Reveal Text Entry and Saved Responses Drag-n-Drop Embedded Real-World Documents Customized Guided Feedback Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.

Screen #: 1. 1 -etc. 2 a-etc. Summary: A simple one sentence explanation of what is happening on this slide/screen Recommendations Throughout this module we asked some personal questions about your course and have hopefully given you some ideas on ways you can make your course the “Best of Online Experiences” View and print/save a copy of your summary to begin working with your instructional designer. SUMMARY REPORT Navigation Notes: This space should be used to explain any unique navigational features to the screen displayed on this slide. If there are no special navigation notes for this slide, remove it from the slide. Animation Notes: This space should include specific effects or instructions regarding animations. If you have no special requests, remove this from the slide.