Courchevel an outstanding alpine ski resort at a

Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? Presentation by D. Tixier Professor ESSEC Business School Paris-Singapore 1

Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? r M. TIXIER Professor ESSEC Business School, Paris/Singapore 2

Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? e I could PERHAPS have performed the last chance operation on the 24 th, but I am so sorry, I am in COURCHEVEL on that day. . . By Voutch M. TIXIER Professor ESSEC Business School, Paris/Singapore 3

Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? Courchevel 1850 vue oblique en 1970 -photo SEATM e M. TIXIER Professor ESSEC Business School, Paris/Singapore 4

Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? ¡ Methodology ¡ Remarkable assets l Skiing ¡ ¡ ¡ The context: key data An outstanding site Quality skiing l l l The snow The chair lifts The ski instructors l The pioneers – the hospitality business ¡ At the outset, amazing people and hotels l Yesterday’s customers ¡ ¡ ¡ The 60 s and 70 s jet-set Today’s « celebrities » The evolution of customer needs The promotion Customer loyalty M. TIXIER Professor ESSEC Business School, Paris/Singapore 5

Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? nde Les Gra s Alpes f Les Airelles djaro n ilima Le K Le Chabich ou Rond Point des Pistes M. TIXIER Professor ESSEC Business School, Paris/Singapore 6

Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? ¡ Genuine fears l Ski quality shortcomings l A morphing hospitality business l The customers today ¡ ¡ ¡ Courchevel by night today Obsession with safety The competition l l ¡ ¡ In France: Courchevel/Méribel, Val d’Isère, Megève, Chamonix Abroad: in Switzerland (Gstaad, Saint Moritz), in the United States (Aspen, Vail), in Canada (Whistler) The promotion budgets The absence of a loyalty policy M. TIXIER Professor ESSEC Business School, Paris/Singapore 7

Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? ¡ Courchevel tomorrow l Courchevel, a year-round resort l The cohabitation between parallel worlds l Enticing the local population to stay put l Continuing to agree over the essential M. TIXIER Professor ESSEC Business School, Paris/Singapore 8

Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? ¡ Conclusion l Courchevel at a turning point of its history l Current reproducibility? l Future strategy Hôtel Manali Fitness center with swimming pool in La Sivolière M. TIXIER Professor ESSEC Business School, Paris/Singapore 9