Countermeasure Selection Use research and appropriate methods for

Countermeasure Selection Use research and appropriate methods for selecting effective countermeasures and targeting diverse cultural and geographic populations. 0 Module 4 -4

Major Topics Site/Road Segment Review Methods Countermeasure Selection Resources Tools for Countermeasure Comparisons Market Research 1 Module 4 -4

Site/Road Segment Review Methods Engineering Studies Road Safety Audit Reviews Low Cost Safety Improvements 2 Module 4 -4

NCHRP 500 Series Guidebooks 3 Module 4 -4

NCHRP 501 Integrated Management Process to Reduce Highway Injuries and Fatalities Statewide Data collection to plan development • Review highway safety information • Establish emphasis area goals • Develop objectives, strategies and preliminary action plans to address emphasis areas • Determine appropriate combinations of countermeasures for emphasis areas • Develop action plans 4 • Implement actions plans and evaluate performance Module 4 -4

Countermeasures That Work 5 Module 4 -4

Suggested Countermeasures (2006) Remove sight distance obstructions Add or change turn lanes Improve design of acceleration/deceleration lanes Improve superelevation Improve drainage Modify road shoulder and lane widths Add illumination Manage/consolidate number of driveway access points Use median barriers Realign approaches Recognize ability of pedestrians to cross street 6 Module 4 -4

Suggested Countermeasures (2008) Road safety audits Rumble strips and rumble stripes Yellow and all red change intervals at traffic signals Median barriers Median and pedestrian refuge areas in urban and suburban areas Safety edge Walkways Roundabouts Left and right turn lanes at stop-controlled intersections 7 Module 4 -4

Accident Modification Factors 8 Module 4 -4

AMF Weaknesses Isolating specific treatments or populations Time Money Expertise Other 9 Module 4 -4

Tools and Resources The Interactive Highway Safety Design Model NCHRP Report 500 Safety. Analyst NCHRP Report 617 NCHRP Report 622 10 Module 4 -4

Market Research for Targeting Countermeasures Identifying sub-population characteristics Easing language barriers Customizing campaigns and programs 11 Module 4 -4

Market Research Techniques Focus groups Surveys Observational studies 12 Module 4 -4

It Takes A Community 13 Module 4 -4

Texting video – 10 min. http: //www. youtube. com/watch? v=zqv. X_v. UWZk. Y 14 Module 4 -4

Review Site/Road Segment Review Methods Countermeasure Selection Resources Tools for Countermeasure Comparisons Market Research 15 Module 4 -4

Exercise #7 Market Research 16 Module 4 -4